170 billion! Fujifilm acquires three GPS giants of Hitachi medical imaging business

On December 17, according to the Nikkei Asia review, Fujifilm plans to acquire Hitachi's medical imaging business, with a purchase amount of 170 billion yen, equivalent to about 10.9 billion yuan Fujifilm acquires Hitachi diagnostic imaging business Reuters also followed up with reports that a Fujifilm spokeswoman, speaking after the Nikkei business daily first reported on the plan, said it was true that the company was considering the acquisition and would disclose it after the decision Fujifilm has been strengthening its medical equipment business, particularly endoscopy and X-ray imaging, the Nikkei Asia review reported Attention is now turning to Hitachi's dedicated CT scanners, MRI equipment and ultrasound equipment It is understood that Fujifilm started from photographic film in 1934, and then continued to enter into imaging, medical, high-performance materials and other fields As of March 2019, Fujifilm has 279 subsidiaries around the world Hitachi was established earlier than Fujifilm According to the official website, in 1910, Hitachi established a mining machinery repair factory in Japan At present, its business involves many fields, such as medical health, electricity, energy, etc But in terms of market share, even after the acquisition, there is still a big gap between Fujifilm and GPS According to the annual report data, Fujifilm sales revenue reached 21.905 billion US dollars in fiscal year 2018 In late November, Fujifilm released its financial report for the first half of fiscal year 2019 (April 1-September 30, 2019), with sales revenue of US $10.386 billion and operating profit of US $844 million In the first half of this year, the sales revenue in the field of medical health & high performance materials was US $4.52 billion, accounting for 43.5% of the total revenue, of which medical health products accounted for 20% From Hitachi's perspective, in 2015, Hitachi's medical revenue reached US $1.032 billion, ranking seventh in the global medical imaging market As of last year, Fujifilm accounted for 5.5% of the global diagnostic imaging market, according to the Nikkei Asia review After the acquisition of Hitachi's diagnostic imaging business, the market share will reach about 8.4%, which cannot exceed Canon's 9.5% market share It is understood that Canon's medical image market share ranks fourth after the GPS three giants Looking at the market share of the three GPS giants, according to the British Market Research Institute evaluate data, the three medical imaging companies together account for 65% of the global market Although Fujifilm wants to further layout the MRI field, according to the survey data of China Medical equipment, GPS (GE, Philips, Siemens) still occupies the majority of the market, with an overall market share of more than 80%, especially in tertiary hospitals, with a market share of more than 90% In hospitals below the second level and grass-roots medical institutions, Neusoft, a local brand, ranks first with a market share of 34.1% This acquisition is not the first time Fujifilm has distributed in the medical field Fujifilm Group CEO Goodson Chonglong said in the company's message that the company is constantly developing comprehensive health care business, which will become a major support for the company As early as 2016, Fujifilm proposed to buy Toshiba Medical System, but it was defeated by Japanese competitor canon, who obtained the negotiation right and successfully completed the acquisition Facing the declining trend of traditional film industry, it is not only Fujifilm that chooses to turn to medical equipment, but also Olympus It is understood that since 1936, Olympus has completed the development of camera lens and launched Olympus cameras and other products However, with the popularity of smart phones, the market scale of digital cameras has gradually shrunk In May 2018, Xiao Songxiang, chairman of Shenzhen Olympus, announced that Shenzhen digital camera factory was shut down Since then, Olympus has been focusing on endoscopes It is understood that 69% of Olympus's total sales volume of 713.2 billion yen in fiscal year 2014 came from medical equipment, 14% from microscope and 13% from camera In fiscal year 2017, medical business accounted for 77% of its revenue The shrinking digital camera market has also made Sony take a fancy to the medical imaging industry From 2012 to 2013, Sony purchased 11.46% of Olympus' shares with 50 billion yen, and the two companies jointly formed Sony Olympus medical solutions,