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Recently, many fast food chains in the United States , including McDonald’s and KFC , are reducing their “value packages” and launching more expensive meal combinations to maintain their sales and profit margins, hoping to offset the COVID- 19 pandemic .
The cost increase caused by the price increase of food raw materials .
The cost increase caused by the price increase of food raw materials .
"Super-value package", usually a combination of burgers, beverages and French fries, generally does not exceed $5 (about 30 yuan).
It has long been the main product of American fast-food chains in the "price war", fast-food chains Use these "value packages" to attract customers who pay more attention to low-priced products and bring customers to the store
.
It has long been the main product of American fast-food chains in the "price war", fast-food chains Use these "value packages" to attract customers who pay more attention to low-priced products and bring customers to the store
.
But recently, many American fast-food chains are gradually canceling these "super-value" packages and instead launching more expensive meal combinations for 10 to 30 US dollars (about 65 to 195 yuan)
.
.
KFC recently launched a new family package, the highest price is as high as 30 US dollars (about 195 yuan), and KFC stopped selling "5 US dollars premium packages" for individuals as early as 2020
.
.
Domino’s Pizza said in April that it would no longer offer "promotion week" discounts to boost in-store traffic
.
Domino's also suspended the promotion of half-price pizza orders online
.
The American burger restaurant chain Wendy's restaurant has also changed its premium menu and introduced higher-priced dishes
.
.
Domino's also suspended the promotion of half-price pizza orders online
.
The American burger restaurant chain Wendy's restaurant has also changed its premium menu and introduced higher-priced dishes
.
According to recent data released by the US Department of Labor, the US producer price index, or PPI, rose by 6.
6% year-on-year in May, the highest level since comparable data was available in November 2010, while the price of poultry and meat purchased by US catering companies has increased since this year.
It has risen by more than 20% since the beginning
.
Due to labor shortages, rising grain and energy costs and other issues, the prices of bacon, steak and other meat products are currently rising
.
6% year-on-year in May, the highest level since comparable data was available in November 2010, while the price of poultry and meat purchased by US catering companies has increased since this year.
It has risen by more than 20% since the beginning
.
Due to labor shortages, rising grain and energy costs and other issues, the prices of bacon, steak and other meat products are currently rising
.
During the epidemic, fast food chains gained a lot of market share from other restaurants that were forced to close
.
Although with the gradual cancellation of lockdowns across the United States, reduced government subsidies and the resumption of other restaurants, the practice of US fast-food chains may lose some customers, but the latest data shows that the profit margins of several large US chains have increased to varying degrees in May
.
.
Although with the gradual cancellation of lockdowns across the United States, reduced government subsidies and the resumption of other restaurants, the practice of US fast-food chains may lose some customers, but the latest data shows that the profit margins of several large US chains have increased to varying degrees in May
.
