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China Coatings network
: China's diatom mud industry is constantly improving and developing, looking at the diatom mud market is to "health, environmental protection" direction. According to China's diatom mud network Liu general introduction: In 2014, China's total output value of diatom mud industry is estimated to be 30 billion yuan, diatom mud manufacturers exceeded 500, stores in 25,000, compared to 2013 in an upward trend.
At present, China's diatom mud industry is still in development, a lot of things are on their own exploration, because the domestic diatom mud industry development is only more than 10 years, there is no successful experience to learn from, from product quality to sales channels. Compared with
, latex
, wallpaper, etc., it is very tender.
Chinese diatom mud companies survive and develop in an increasingly competitive environment? Domestic diatom mud enterprises can only seek their place in the competition by rapidly improving their technical level, management level, product quality and marketing ability. At the same time, the diatom mud market can develop in a healthy and orderly manner, so that consumers get real benefits.
rational brand management strategy should become the preferred idea for domestic diatom mud enterprises to break through and win in the market. Due to the small scale, many diatom mud enterprises are unable to carry out large-scale advertising, brand awareness is difficult to improve, some agents profit is the short-term business concept also caused damage to the enterprise.
, the shortage of high-quality products and the oversupply of low-quality products are extremely detrimental to diatom mud enterprises. As a result, many enterprises have to temporarily adjust their strategy, and some have even started a price war.
recent years, the income gap between inland and coastal residents has been narrowing as a result of the country's economic adjustment, and the wage gap between many central provinces and coastal areas has been narrowing. Consumption in these provinces is also on the rise as income levels rise.
For the third- and fourth-tier cities, the diatom mud market is very blank, many brands to seize the advanced station in addition to the earlier access to the market, but also to preconced trend, the formation of their own brand influence. Therefore, in the past two years, many diatom mud enterprises in the channel marketing began to focus more on the third and fourth-tier cities.
in the current fierce competition in the domestic market, diatom mud enterprises to other aspects and diversified channel development may be a good choice.
with the wide application of Internet in China and the rapid rise of e-commerce and network marketing model, the traditional marketing model can not meet the needs of consumers' modern pace of life. Therefore, in order to cope with market changes and reduce sales costs, some diatom mud enterprises began to experiment with Internet marketing.
Although almost every diatom mud enterprises have their own official website, but the real development of e-commerce enterprises are very few, and diatom mud products itself factors are not unsuitable for online sales, and diatom mud enterprises will use the Internet this big trend to enhance themselves is still the boss is thinking about the problem.
China's diatom mud industry has gone from nothing to nothing, from several enterprises to today's 500 enterprises, in China's rapid economic development and the country's "health, environmental protection" under the banner, creating a beautiful scene of the diatom mud industry blooming in the past two years, however, the growing maturity of the industry also makes the diatom mud market disputes are moving towards white heat, resulting in the end-market advertising war, brand war, promotion war continues to occur. The severity of the diatom mud market competition, so that many diatom mud enterprises into a state of confusion, this is any industry in the development must experience, but also every brand needs to go the way, if the old brand has groped out their own set of market strategy, then the new brand in this period of growth to pay a lot of prices.