2016 Paint industry wait-and-see: washing and re-birth.

China Coatings network
: 2015, for
coatings
industry, is in full swing year. Many
coating enterprises
squeeze their heads also did not change the fate of enterprise bankruptcy, then the development of the paint industry what problems, coating enterprises should do to reverse the situation?
1. Affected by China's economic environment, domestic macroeconomic growth slowed down, the real estate industry is in a depressed state, so that the real estate downstream industry paint market has been affected,
built coatings
demand decreased.
. China is the world's first paint production and consumption of large countries, but paint product quality is low-end, homogenization is serious, the domestic market is not mature, the international market competitiveness is insufficient.
3. China's paint overcapacity, product structure needs to be adjusted urgently.
4. The introduction of the most stringent environmental protection law in history and the imposition of the paint consumption tax have made the traditional
paint
industry face serious challenges.
5. After the shift of the main consumption force to 80 and 90, the form of consumption is diversified, personalized and networked.
Although many paint enterprises have been to "quality first, quality first" as the slogan, but from the current situation, these so-called slogans, really become "slogans", and did not come to fruition.
From the non-conforming paint products exposed in 2015, we can find soluble heavy metal mass fraction (lead), toluene, xylene, ethyl benzene content sum, volatile organic compounds (VOC) content, ratio, wash resistance project indicators, free formaldehyde, etc. are seriously exceeded national indicators, not to mention the strength of the international big brands.
product quality is not qualified, not to mention product innovation, just like "not learned to walk to start running", which is not in line with the law of survival. Self-smashing is the stupidest thing to do, catching consumers is the top priority, building trust is hard, but breaking trust takes only a second.
past two decades, "foreign brands" and domestic homewear leading brands, their homewear value concept has undergone such changes: from cost-effective, to paint film, to service, to functionality. In a sense, these value concepts in educating consumers at the same time also "misleading" consumers, consumers in the purchase of paint at the same time, found that our original paint is not environmentally friendly, our construction is very troublesome ... A house of 50-1 million, users look forward to happiness and comfort, why can't we directly convey this happiness and happiness expectations to users? To meet the spiritual needs of
brand of
is the winner, home wear effect is only a by-product result. A simple green, a mouthful of pure air, for the people of the day has become a luxury. Yumitu plant molecular coating plant as raw materials, finely crafted, simplified, is meeting the customer's simplest direct demand point, there is no doubt that will bring new opportunities to the paint industry, this is a new epoch-making arrival.
the old and the new has always been the law of history and the market, rice paint by the public is optimistic is inevitable. Nowadays, accept and can not leave the Internet after 80, 90 is becoming the main consumer of our market, the younger generation attaches importance to experience, the pursuit of environmental protection, but they prefer to choose a relaxed and pleasant way of life. Traditional paint enterprises sell paint, not only hard work, hard work and homogenization, the future home brand sells not only paint, not just function, but to fashion happy attitude to life to consumers. For example, Yumitu emphasizes that the product is absolutely healthy and environmentally friendly. At the same time, Yumitu's mission is to "care for life, care for family, care about health", emphasizing the "home" culture, product line has parents' room, children's room, wedding room and so on, will respect the old and love the young, respect for the guests and other traditional cultural essence into the cultural core of Yumitu, embarked on a unique brand road.
to develop, coatings enterprises must pay attention to technology research and development, independent innovation, enhance their core and profitability, and promote the healthy and sustainable development of enterprises. As early as more than ten years ago, the molecular coating technology of yumitu plant hatched in the laboratory of the Chinese Academy of Sciences, with the help of the German WACKER laboratory, and finally the ancient Chinese Great Wall of the "Yumi mortar" millennium ancient law innovation, improvement, the birth of the world's first plant molecular coating. Sustainable development of environment-friendly coatings, not only the foothold of the rice map, but also the mission of the enterprise, after all, the earth has only one, life, only once.