2017 Private customization, your nutrition will also be different . . . foodaily

health and hygiene are becoming more and more private. Personal health tracking technology,
DNA
testing technology, calorie counting
APP
and other technical means are emerging. Consumers are beginning to understand that different foods and their ingredients will make them feel differently, and that customized nutritional trends will continue to grow. Many food and beverage companies have realized this and are beginning to focus on and join this emerging market.
Campbell Soup
, based in
camden
, N.J., announced at the end of October that it would invest $
32 million in
Habit
, a San
Francisco
-based company that specializes in personal nutritious meal delivery.
Habit
will be launched in early
in early
2017 to provide nutritional guidelines and personalized meals to clients based on their different physiological, metabolic and personal goals, as well as one-on-one health and nutrition guidance. The new company's employees include nutrition scientists, health consultants, researchers, technicians, registered dietitians, cooks, food scientists, and business leaders.Users will provide information such as height, weight, waist circumference, and then complete a test at home, including
60
different physiological indicators. Companies use patented methods to obtain comprehensive consumer data, and then take advantage of each individual's needs to develop the most appropriate food and beverage and nutrition recommendations. The team of chefs prepares meals for the consumer and sends them to the consumer's home."the entire food industry is changing, combining food, health and technology.

Habit
is positioning very accurately across the health sector and is leading the market for individually tailored nutrients," said denise Morrison
, president and
ceo of Campbell Soup
.
's
is part of the company's efforts to define future food. The definition of future food requires fresh feeding, new innovation models, flexible external developments, and venture capital to create an ecosystem of innovative collaborations. Nestlea leader Campbell Soup
is not the only consumer packaged goods company interested in personally tailored nutrition. Nestle, based in Switzerland, has also expressed great interest in the emerging category. In

, the company announced a partnership with Samsung of South Korea to develop nutrition science and digital sensor technology that focuses on human health. The focus of this collaboration is on developing a digital health platform that will enable every user to get personalized nutrition, lifestyle and health advice.the long-term goal of this collaboration is to combine IoT technology, intelligent end-device technology, and nutritional science to bring a higher quality of life to every user. The first project will be launched
in
2017.The partnership with Samsung is just one of nestle's initiatives to take advantage of the market opportunities presented by individually tailored nutrition.
2012
Nestle established the Nestle Institute for Health Sciences (
N.I.H.S. in Lausanne, Switzerland.
) is also an important part of the company's focus on personal health research. The institute's core mission is to identify nutrients that can be personalized in two ways. First, managers want individually tailored nutrients to be tailored to a particular need. For example, the company has introduced products specifically for patients with dysphagia, reducing the risk of complications such as lung infections. Since its inf establishment, Nestle has invested heavily in research and production of products that meet the needs of special consumers.second, Nestle executives believe that as people's understanding of the genetic, environmental, and food impacts of each other deepens, the concept of personal tailoring of nutrition will gradually become accepted. The company
N.I.H.S. through the Company.
has conducted further research and research on how genetic and lifestyle factors affectSome of the studies focused on the effects of mitochondrials in cells. How mitochondrials convert food into energy and affect the body's metabolism. The study
published


December
,
the journal Cell Metabolism
Journal. Studies have shown that people who play sports regularly have more mitochondrials in their cells. In addition, the study found that regular exercise not only increases the number of mitochondrials, but also promotes the combination of mitochondrial proteins associated with energy production, which in turn produces energy more efficiently.study allows us to further explain the molecular mechanisms that exercise makes us healthier, and to develop nutritional solutions that work with exercise to promote the body's metabolism. ”
N.I.H.S.
"One day, this study will lead us to a better understanding of how nutrition can be used to avoid metabolic disorders and cardiovascular complications," said
Keith Sakamoto
, chief scientist on diabetes and circadian rhythms. We can therefore help people improve their energy balance by targeting certain molecular mechanisms that are usually activated by motion.key trends for 2017
Market analysis firms, represented by
New Nutrition Business
of the UK and
Innova Market Insights
of the Netherlands, agree that personally tailored nutrition services will open up new growth opportunities for food and beverage companies, with consumers increasingly focusing on individually tailored meals. " personal customization means that consumers regain control.
consumers want more autonomy and confidence in customizing their personal healthy eating patterns," said
julian Mellentin
, head of
at New Nutrition Business. In fact, diet is a very private thing, and those 'one size fits all' dietary recommendations are actually another chronic death. . Mellentin
says many consumers welcome the customized service, which provides personal health guidelines based on weight, height, sleep patterns, heartbeat, and activity levels through wearable devices. A small percentage of consumers will also need more in-depth services, such as genetic files, and
DNA
tests to determine their metabolic and disease risks, and the number of consumers in such needs is rising. "The entire food industry can promote the trend of personal customization in three ways." First, smart companies will launch a range of brands to meet different consumer dietary and preference requirements. Second, these companies invest in multi-platform means to provide customized dietary advice. This means providing a meal plan with a complete set of recommendations for healthy equipment. Third, these companies can invest in e-commerce. At present, e-commerce is the most important way to approach consumers. Mr Mellentin
believes that personal nutrition services will also be an emerging trend in
2017 and
, including testing for chronic inflammatory biomarkers. “ Like
gluten-free trend
2001, anti-inflammatory foods are thought to face many challenges: consumers don't understand inflammation; In fact, all these objections were quickly overshadowed. " like previous gluten-free trends, one of the biggest drivers is the growing consumer interest in inflammation. Just like gluten-free, consumers are being more aware of inflammation. The combination of multiple efficacy platforms and early signals of potential efficacy, coupled with increased consumer attention, has boosted sales of dietary supplements with turmeric as the main ingredient. Turmeric is a spice that is currently considered to have good anti-inflammatory properties.
Ann Willianms
, director of innova Makets Insights
, also said at a we seminar on
1123
that the Individual Customized Nutrition Services Awards were a major trend in
2017
. think a lot of people think carbohydrates and fats are bad for your health, but if you eat a lot of protein, your body reacts well, " he says.
Ann Willianms,
, said at the weed, "Or that consumers will feel that after eating some food, their bodies will swell." At present, people have been discussing how food can make people feel, and we are beginning to understand the importance of personal nutrition services. like
Mellentin
, Ms.
Lu Ann Willianms
agrees that the most important element of this trend is control. even now, many people sign up for meal plans, write down their goals, like food, and hope it will be sent to their homes, " he said. "Gluten-free, lactose-free, and many similar things, especially gluten-free and 'no-add' foods, are the mainstream of food development today. All we have to do is make people feel that there are so many special foods or diets that make consumers feel good. That's what personally customized nutrition services are all about. The of this article is
FOODAILY
Daily Food Network, if reproduced please indicate the source, violators must be investigated.