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    Home > Coatings News > Paints and Coatings Market > 2020 China Customer Recommendation Index (C-NPS) released Libang won the first double material.

    2020 China Customer Recommendation Index (C-NPS) released Libang won the first double material.

    • Last Update: 2020-08-13
    • Source: Internet
    • Author: User
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    Recently, China's brand rating authority
    Chnbrand released the 2020 (6th) China Customer Recommendation Index (C-NPS) brand ranking and analysis report, Libang in the wall paint and
    wood paint
    two categories of the list are ranked first in the industry.
    it is known that the Chinese customer recommendation index (
    ). C-NPS), China's leading brand rating and brand advisory agency Chnbrand implemented China's first customer recommendation evaluation system, since its first launch in 2015, that is, the Ministry of Industry and Information Technology brand policy special fund support, is an important indicator of brand reputation, but also a key indicator of customer loyalty.
    in the
    2020 C-NPS wall paint recommendation ranking, Libang with far more than the industry average (16.8 points) performance to the top of the list, won 26.1 points, while in the wood paint (
    paint
    ) recommendation list, Libang also ranked first with 28.2 points, the industry average of 20.5 points. As a well-known
    paint brand
    , Libang with excellent market performance and continuous innovation, access to C-NPS wall paint, wood paint double category first brand, fully demonstrated its strong brand awareness and market recognition.
    it is understood that as a continuous annual survey project,
    . C-NPS is a reflection of the extent to which consumers with a consumer experience are willing to recommend corporate products or services to others, and is the percentage of active referrals among existing customers of the enterprise's products or services minus the percentage of derogatory, thus obtaining a net recommendation value. Each year, the project releases the latest findings to the whole society, and these independent, scientific and immediate evaluationresults, which are entirely from consumer feedback and the real transmission of consumer voices, are the result of China's consumer trends, providing valuable guidance to Chinese consumers in making informed brand choices. At the same time, C-NPS research results are of great value to help enterprises eventually expand their market share, increase sales and predict the likelihood of future growth.

    2020. The C-NPS survey area covers 100 cities nationwide, the survey is 15 to 64 years old permanent residents, according to gender, age, income random sampling, the total sample size of 3,052,300, using a combination of online and offline survey method, covering 215 sub-sectors, involving more than 10,900 mainstream brands evaluated.
    this award, once again demonstrated the brand's market appeal and industry leadership. Over the years, Libang adhere to the "refresh life for you" brand concept, continue to carry out refreshing education and services, through scientific and technological innovation to create high-quality products, enhance the consumer refresh experience, become the key to Libang's long-term leadership. In the future, Libang will continue to strive for excellence, to high-quality products and services to return customer recognition and recognition, for more consumers in the refresh to create colorful value.
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