"2021 First Bay Area Digital Intelligent Catering Summit" was successfully held in Shenzhen, and the era of digital intelligent catering officially kicked off

 

 

In recent years, keywords such as big data and digitization have repeatedly appeared in various industries.
Each industry is undergoing varying degrees of digital intelligence transformation.
The catering industry is no exception.
The future development trend of digital intelligence economy will be inevitable.

.
In the contemporary environment of new catering and new thinking, how to further upgrade iterations, brand growth, and better promote local catering companies to enhance their digital and intelligent management capabilities.
This is the first session of "2021" held on December 22, 2021.
The purpose of the “Digital Intelligent Catering Summit in the Bay Area”
.

 

　　Director of the Bay Area Office of the Catering Industry Committee of the All-China Federation of Industry and Commerce Li Haibo, General Manager of Shenzhen Catering Expo; Director Zeng Feng, Investment Promotion and Enterprise Service Center of Longhua District, Shenzhen; Jiang Yun, Investment Promotion and Enterprise Service Center of Longhua District, Shenzhen; Meituan New Catering Research Li Wenhua, Deputy Dean of the Academy, General Manager of Shenzhen Debao Food Management Co.
, Ltd.
, Ms.
Ye Chu, Guo Xiaobo, Senior Vice President of CEM, Zhongyan Technology, Shenzhen City Manager Ziseng, Shenzhen Zhibei Technology Co.
, Ltd.
Chairman Chang Qianhan, CEO Xie Yulong of Shenzhen Huayun Intelligent Health Co.
, Ltd.
, and Deputy General Manager Xiang Jinfeng of the Digital Technology Channel Ecological Center attended the summit and delivered keynote speeches.
There were also representatives from major Shenzhen catering companies, such as Ruhong.
Licun, Laowanhui, Xianyu, Runyuan Four Seasons, Fresh Shopping, Farming Ji, Halla Mountain, Phoenix Four Seasons, 2046, Kuafu Fried Skewers and many other catering companies attended the summit
.

 

　　"Digital Longhua City Core" Investment Environment Promotion"

　　Representative of Investment Promotion and Enterprise Service Center of Longhua District, Shenzhen: Jiang Yun

 

　　As the digital jewel in the crown of the Greater Bay Area, Longhua District has brought such an excellent investment and development environment for the catering industry.
Digital Longhua, six major districts, central axis new city, core capital, talent policy, industrial space guarantee, and high-quality business Environment is the general direction of Longhua's future planning and development
.
Efforts will be made to promote the work of talents to a new level, promote industrial development with talents, and provide strong talent support for the high-quality development of Longhua District
.

 

　　"New Dining and New Thinking"

　　Deputy Dean of Meituan New Catering Research Institute: Li Wenhua

 

　　"The epidemic has repeated, but the catering industry has continued to grow, the rate of brand chaining has increased, and the scale of takeaway users has continued to expand.
The most popular are milk tea, rice noodles, fried food, and crayfish.
Pre-made dishes have gradually become important
.
Meituan Deputy Dean of the New Catering Research Institute: Li Wenhua has built a new catering thinking for the industry from industry overview, category analysis, digital operation model of new stores, and food delivery operations
.

 

　　Offline big data empowers digital intelligent chain brands to expand stores

　　Deputy General Manager of Digital Technology Channel Ecological Center: Mr.
Xiang Jinfeng

 

　　"The development of a city, region, business district, offline brand, shopping center, every store, whether the business is good or not, seven points depends on site selection, and three points on operation is not an empty talk.
The painful lessons brought by poor site selection are the warning bells.
Ming "Accurate big data can bring a qualitative leap in the development of the catering industry, and the existence of a powerful auxiliary tool is also one of the prerequisites for the development and growth of a catering brand
.

 

　　Iterative plan for catering upgrades in the post-epidemic era:

　　Precision Nutrition and Digital Intelligence Restaurant

　　CEO of Shenzhen Huayun Intelligent Health Co.
, Ltd.
: Xie Yulong

 

　　"Nutrition analysis systems for medical history, dietary intake and life>
for energy control, low fat, and weight matching .
A personal health profile has been established for each diner
.
Personal information can be found in combination with the nutritional ingredients of the dishes.
Risk factors
in the food industry.
Precise meal nutrition management can bring not only the upgrade of catering technology and equipment
, but also the digital upgrade of food recipes so easily .
A healthy future is also what mankind expects!

 

　　Activate private domain traffic, how to digitally manage customer satisfaction

　　Senior Vice President of Zhongyan Technology: Guo Xiaobo

 

　　Nowadays, there are more and more catering management tools to choose from, and a lot of user resources have been accumulated for each catering brand.
How to manage customers, if the private traffic flow can bring more value to the enterprise, in the new digitalization Under the pattern, the speed is the ratio of staking and activating private domain traffic.
In the era of technology-driven growth, only a high degree of digital transformation can achieve cost reduction and efficiency increase
.

 

　　"From the Rest assured restaurant project to the necessity of building a digital and credible system"

　　Chairman of Shenzhen Zhibai Technology Co.
, Ltd.
: Chang Qianhan

 

　　Returning to the most traditional and most necessary part of catering development, food safety management, as a minefield that catering must comply with and cannot be crossed, how to achieve more accurate food safety traceability management through digital tools? Ensuring safety on the tip of the tongue, advancing agricultural supply, optimizing supply chain management, food safety management and food traceability are important systems for blockchain to promote the digital transformation of the catering industry
.

 

　　How to make good use of digital intelligent growth engine tools

　　Alibaba Local Life Shenzhen CM: Zi Monk

 

　　Regarding restaurant operations and the overall development of the catering industry, the industrial acceleration that can be achieved by digital intelligence is ubiquitous.
"On the one hand, the use of tools to realize the digitalization of operations has improved the operating efficiency of chain restaurants, and on the other hand, the implementation of public domain traffic.
+The "two-wheel drive" of private domain traffic has transformed the digital system from simply helping restaurant companies to reduce costs and increase efficiency to a tool to promote the growth of restaurant companies' store operating performance
.

 

　　In 2021, the transformation and upgrading of digital intelligence is imperative
.
Before the epidemic, digital transformation was a matter of speed and slowness.
After the epidemic, digital transformation and upgrading was a matter of life and death.
In the five years from 2015 to 2020, the catering industry has undergone a transformation and upgrading from data to digital.
In 2025, the catering industry will fully enter the era of digital intelligence
.
The next five years will be a new opportunity and a new challenge for the catering industry
.
Only through digital intelligence and business model innovation can the core competitiveness of an enterprise be established and an industry model can be achieved
.

 

　　Shenzhen Digital Application Demonstration Restaurant Case Promulgated

 

　　In the "2021 First Bay Area Digital Intelligent Catering Summit" event, it will recommend awards and recognitions to the catering companies with the most extensive digital applications, including revenue, procurement, finance, operations, marketing, customers and other companies’ digital business operations.
In all aspects, create a model of digital application in the industry, so that digitalization can better empower the catering industry and promote the development of the industry
.

 

　　List of Shenzhen Digital Application Demonstration Restaurants

 

　　Shenzhen Weishi Wisdom Health Management Co.
, Ltd.

 

　　Shenzhen Haoshen Catering Management Co.
, Ltd.

 

　　Shenzhen Xianyu Operation Management Co.
, Ltd.

 

　　Shenzhen Runyuan Four Seasons Catering Co.
, Ltd.

 

　　Hong Kong New Fat Roast Restaurant

 

　　Shenzhen Laowanhui Catering Investment Management Co.
, Ltd.

 

　　Shenzhen Hongli Village Catering Co.
, Ltd.

 

　　Shenzhen Xupeng Environmental Engineering Co.
, Ltd.

 

　　China Nuclear Kelly (Shenzhen) Catering Management Co.
, Ltd.

 

　　Shenzhen Xianxuanxuan Technology Co.
, Ltd.

 

　　Shenzhen Erlingsilu Catering Management Co.
, Ltd.

 

　　Shenzhen Phoenix Four Seasons Catering Co.
, Ltd.

 

　　Shenzhen Tan Deqi Hong Kong Style Huangdian Catering Management Co.
, Ltd.

 

　　Shenzhen Fanxiaoyao Catering Management Co.
, Ltd.

 

　　Shenzhen aftertaste noodle cafe restaurant

 

　　Skewer incense hot pot on the side of the road

 

　　Shenzhen Tianli Catering Management Co.
, Ltd.

 

　　Kou Kou Ye Restaurant, Futian District, Shenzhen

 

　　Shenzhen Xiangye Muge Catering Management Co.
, Ltd.

 

　　Shenzhen Chadangdao Catering Management Co.
, Ltd.

 

　　Shenzhen Guangming Pigeon Catering Culture Co.
, Ltd.

 

　　Xingmeiju Catering (Shenzhen) Co.
, Ltd.

 

　　Shenzhen Sanmei Yongli Catering Management Co.
, Ltd.

 

　　Beijing Wanpisi Food Technology Co.
, Ltd.

 

　　Shenzhen Xingxincheng Catering Management Co.
, Ltd.

 

　　Shenzhen Qile Catering Management Co.
, Ltd.

 

　　Shenzhen Danfeng Bailuju Bao Private Kitchen Food Co.
, Ltd.

 

　　Nanbei Song Happy Family Banquet Restaurant, Baoan District, Shenzhen

 

　　Meet coconut chicken

 

　　As a city of technological innovation, Shenzhen is an inevitable trend for digitalization to penetrate into various industries.
The representatives who are active in the Shenzhen catering market today will also be practitioners on the road to digital catering, whether it is food creation or service output.
Shenzhen's catering will be the benchmark for the development of national catering
.
In the future, the Shenzhen Catering Expo will drive the Bay Area market and will always accompany everyone, creating a track for the industry with more and more precise activities and promoting demand matching
.