"2022 Sauce Wine Report": Sauce Wine Development Enters the Midfield

News from our newspaper (Reporter Gu Yufei) Recently, Quantu Sauce & Wine Studio, a well-known research institution in the industry, released the "2022 Annual Sauce Wine Report" (hereinafter referred to as the "Report")

"The rise of sauce wine is not a simple rise of flavor, but a strategic upgrade of the quality and market of Chinese liquor

At present, the development of sauce wine has entered the midfield, and the "Report" summarizes the following development trends:

The volume of sauce wine will continue to grow rapidly

In terms of production areas, the sauce wine will be mainly produced in the Chishui River Basin, forming a circle with Maotai Town as the center, Chishui River as the inner ring, and the Yangtze River Famous Wine Belt as the outer ring, showing a pan-southern trend, forming a rich sauce.

There will be 4 sauce wine companies in the top ten companies in the liquor industry, and the top 50 companies in the industry will occupy more than 20 seats.

In China's high-end liquor market of more than 1,000 yuan, sauce wine will occupy two-thirds of the market share; in China's sub-high-end liquor market of 500-1,000 yuan, sauce wine will occupy half of the market share; in 300- In China's mid-to-high-end liquor market with a price of 500 yuan, Jiangjiu will occupy one-third of the market share

The revenue threshold of the top three sauce wine companies will exceed 20 billion yuan; the number of Chinese sauce wine companies with a scale of more than 10 billion yuan will increase to more than 5; the revenue threshold of the top ten Chinese sauce wine companies will be raised to 50 billion

In more than 50% of the national provincial market, the share of sauce wine will exceed 50%, and the true nationalization of sauce wine will be completed

Jiangjiu will complete the cutting and occupation of the main price band and each subdivided price band, and leading enterprises and leading brands will appear in each price band

The next five years will be a key window for the ranking of the top ten companies in the sauce and wine industry, and companies that fail to enter the top ten will gradually lose their capital value and the qualification for the second half of the sauce and wine

There will be more and larger mergers and acquisitions and reorganizations in the sauce wine industry in the next five years.

The development of the sauce wine industry and the market cannot be achieved overnight.

"China Food News" (February 21, 2022 04 edition)

(Editor-in-charge: Gu Yufei)