250 million hair loss people and the 10 billion hairdressing industry behind it.

It's hard to tell which of the hair loss anxiety and hair-planting ads first stimulated the contemporary young people.
but with less hair, the street scenery must have reduced tin hot and large waves.
, whether it's waveheads and air, or inchheads, flatheads, long broken hairs and shawl hair, have become some young people's heads "no hair stand" when the embarrassment.
According to a survey of hair loss population released by the Health and Human Security Commission in 2019, the number of people with hair loss in China has risen sharply in recent years, reaching more than 250 million, i.e. 1 in 6 people has hair loss, about 163 million men and about 880 million women.
, china's under-35s hair loss population accounted for 63.1%, the hairline has become a common phenomenon after 80, 90.
strong spending power to the broad market demand.
Alibaba published the "Save Hair Loss Fun White Paper" related data show that in Ali's retail platform to buy hair, hair care products consumers, after 90 consumption accounted for 36.1%, after 80 consumption accounted for 38.5%, accounting for the majority of consumers, has become the "hair loss rescue team" of the "main force."
image source: Ali Health: Saving Hair Loss Fun White Paper It's not hard to see that hair loss, a "head-to-head event," is plaguing and affecting more and more young people.
, hair planting has become an option for many middle-aged and young people.
trend, plant development agencies and related products also came into being, China's plant development industry presents a blowout development.
According to AI media consulting data, China's plant development industry in 2016 market size of about 5.7 billion yuan, by 2019 has grown to about 16.3 billion yuan, an increase of about 186 percent, the market size is expected to exceed 20 billion yuan by the end of 2020.
in this "less hair, the bigger the market" in the hair industry, what are the ways of planting hair? What are some of the best players? Where are the core profit points? In which direction will the future go? In response, arterial network through the interview deep cultivation of enterprises, long-term concern for the field of capital, relevant experts and scholars, the above issues have been combed.
young people take off their hair when they are "bald"? "Bald" as it comes.
many young people have not yet enjoyed their hairy days, they find that their hairline began to "retreat" involuntarily toward the back of their head.
Anxiety and uneasiness began to crush the hearts of every hair loss youth, matching the atmosphere with advertisements for hair care, hair and hair implants that were constantly displayed and broadcast in the public transport, buildings, elevators, information streams, and short video communities.
in fact, for everyone, hair will fall out of the situation, many are normal.
"Our hair grows periodically, " he says.
" Dr. Li Mei, a member of the Standing Committee of the China Plant Development Association, told Arterial Network that hair will go through two to six years of growth and three weeks of withdrawal, and finally enter the recess period, about 3 months, and the hair will re-enter the growth period, so as to go back and forth.
in daily life, hair will naturally fall off some, the daily amount of hair loss of about 50, generally no more than 100, in this range is normal.
, hair growth peaks in March and is at a low point in September.
what needs to be alerted? That is, long-term excessive hair loss (more than 100 pieces per day), this time you need to consider whether you need to go to the hospital to see a doctor.
, hair loss is generally divided into seven levels.
, male and female hair loss have different ratings and symptoms.
There are about seven factors that cause hair loss, one is hereditary hair loss, which is also the most important hair loss factor at present;
, there are four main ways to treat hair loss.
is to carry out physical condition adjustment, second, through the consumption of health care products to alleviate, third, drug treatment, fourth, implant surgery.
" in the early stages of hair loss, can be through medication and physical condition regulation to improve and restore hair loss, hair implant surgery is often the last choice.
Li Mei said there are two main ways to perform hair transplants.
one is Fulicle UnitIngation, a technique that separates the entire scalp of the back pillow and then separates the hair follicles one by one and grows them in the hair loss area, and the other is Folicle Unit Extraction, a technique that uses a hair follicle extractor to extract the follicles directly from the supply area before planting them individually.
also sometimes use a combination of the two technologies.
FUT technology has the advantage of being able to extract all the hair follicles that have an advantage in the supply area, which are basically the stoutest in the rear pillow and are good choices for men who can't shave their hair and women with long hair.
However, due to the degree of relaxation of the scalp, the general extraction of hair follicles in 2000 to 3000 units, for a large area of hair transplant patients is not enough;
FUE technology is scattered in the supply area evenly individual extraction hair follicles, after surgery will not leave obvious scars, hair slightly longer can be very effective in masking hair traces.
mature hair transplant doctor, a single operation can get up to 5000 to 6000 units, for large area hair loss and good resources for patients, is a very good choice.
with the progress of technology, non-shaving FUE technology is also gradually mature, a small amount of hair implant surgery can be applied non-shaving FUE.
" As to which technology to choose, it depends on the individual situation of the patient to judge.
" has two distinct advantages over medication and body condition regulation.
is that the therapeutic effect is immediate.
Because medication and body condition regulation often take a long time to observe, the effect is slow and uncertain, and after the implant surgery, the effect is usually seen in about six months to a year.
is to be able to accurately make the hair loss area grow hair.
because hair implant surgery is to grow healthy hair follicles into the hair loss area, to achieve hair regrowth, the effect is more accurate.
this, hair implants have become an option for more and more people.
price of more than $10,000 per customer, where does the cost come from? A video of a 25-year-old programmer being interviewed was widely circulated on the Internet: when he told reporters that he spent 40,000 yuan on a line, including 200 yuan for a jacket, 80 yuan for pants, 799 yuan for shoes, the rest is all hair planting costs, not only let a large number of netizens lament the cost of hair planting, and even netizens for this to tease the programmer every hair precious rare enough to have their own name.
tens of thousands of dollars of planting costs, where did you spend it? This starts with the principle of hair planting.
because each hair follicle in the head is independent and can grow normally, healthy hair follicles from other parts of the body can be transplanted to the hair loss site to solve the baldness problem.
, most of the hair implants on the market are billed according to how many hair follicle units are planted.
according to publicly available data, the current price of plant hair for ten yuan per unit, the price does not look high.
because the number of hair follicle units that need to be extracted for general hair implant surgery is mostly in the thousands, an operation will cost tens of thousands of yuan.
the unit price is high and the profit is high? The profit margin level will vary slightly from one plant to the other. Xu Feng, founder of
Good Hair, said in a media interview that public hospitals have the highest profit margins, about 60 to 70 per cent, private hospitals are second, profit margins are about 35 to 40 per cent, and large chains are back, with profit margins of about 20 per cent.
this huge difference is mainly influenced by the number of stores and marketing costs.
are the main areas where costs are spent on plant development plants? From the point of view of labor costs, a patient generally needs to transplant thousands of hair follicle units, the entire operation requires more than one health care worker to cooperate with each other, less time is four or five hours, more than ten hours.
means that a doctor can only perform up to two operations a day.
result is a relatively limited capacity for doctors.
not only that, but a team of four or five people is needed to complete a hair transplant.
in terms of infrastructure costs, rent and equipment costs are also a big expense.
is subject to high customer prices, the clinic of the plant is mainly located in the first and second-tier cities, generally covers an area of thousands of square meters, the rental costs are higher.
and medical equipment prices are generally tens of thousands, even hundreds of thousands, the overall cost of infrastructure is higher.
from the cost of getting customers, as traffic becomes more expensive, access channels become more diverse.
, online marketing has become an option for many organizations, in addition to offline advertising.
head of a large chain of plant development agencies in China told arterial network, the industry's comprehensive cost of customers averaged more than 2000 yuan a person.
industry related people revealed that marketing costs accounted for about 30% to 35%, human expenditure about 25% to 30%, rent and equipment and other infrastructure spending accounted for about 15%, other costs are about 15% to 25%.
, marketing costs and the human costs of health care workers are the top two costs for plant development agencies.
price war and crisis of confidence, planting hair or good business? As can be seen from the above, the plant is very dependent on marketing, which stems from the low frequency behavior of the plant, resulting in low patient re-purchase rate, or even almost zero, so the cost of new customers is very high.
, coupled with the development of outpatient clinics as a heavy asset, need to have capital, manpower, technology and other aspects of support, the cost is higher. The result of the overlay of more than
factors is that the hair-planting industry is prone to a price war, thus lowering corporate profits, and even induce vicious competition, leading to a decline in the quality of medical care, causing a crisis of patient trust, and finally forming a vicious circle of industry development.
industry related people told arterial network, plant-related equipment prices vary widely, light hair extraction equipment, the price is also from thousands of pieces to hundreds of thousands of have.
, as profits keep falling, some planters may be pushing down costs on hard conditions such as equipment.
and ultimately the victims are the patients, and the industry as a whole.
that hair plant still a good business? According to a set of semi-public data in the industry, about 500,000 implants will be performed nationwide in 2018, with the amount of surgery exceeding 10 billion yuan.
from this data, the imagination of the hair industry is still very impressive.
is how to effectively address the pain points of customers without hair, and in the hair planting process to give quality medical experience has become the industry must reach a consensus.
on this basis, how to make the plate bigger and get greater market growth has become the industry's top priority.
"because of the high manpower and marketing investment of the hair industry, it is very suitable for chain management."
guo Yixin, vice president of Haoyue Capital, told Arterial.com that the plant's projects are relatively easy to standardize, so it's a good idea to dilute marketing inputs through chaining and reduce equipment prices through bulk purchases.
not only that, but because the learning threshold for implant surgery is easier than other medical and aesthetic programs, the human capacity is also more replicable.
is based on this, the hair chain has been favored by a large number of capital.
turn, the plant industry has a natural appeal to VC/PE because of its considerable cash flow.
" institutions and capital each other.
," Guo said.
four types of players, the national private chain or into the mainstream? At present, the plant hair industry mainly formed four types of players: first, such as Shanghai Long March Hospital, Southwest Hospital and other public hospitals of the plant hair department;
, according to euro-wide reports, large chain plants, including Biliansheng, e-plant hair, barley, newborn hair, etc., account for about 35% of China's plant-planting market share.
local non-chain specialist plants scattered throughout the country account for more than 30 per cent of the market because of their large numbers.
medical and aesthetic institutions also have about 25% of the market share.
of public hospitals in the united States accounts for about the remaining 10 per cent of the market.
fact, the hair industry has been developing in China for more than 20 years, and the cause of widespread concern and discussion is in 2017 "China over Brazil as the world's second largest medical and american market."
public information shows that Bilian Sheng, Yu Zhifa also from that year onwards, has received more than 100 million yuan of large-scale financing.
also from that year on, after obtaining capital to help the hair industry "campaign" frequency is still, advertising is full of streets, hair market is facing a big reshuffle.
, small and medium-sized plants are at risk.
for large plant development facilities, there is a shift toward strategic upgrades, technology introduction, and iterations of marketing methods.
the ice above the "killing", below the ice is the planting industry had to avoid the "jungle law": the strong Hengqiang.
Although public hospitals have "public" endorsements, doctors are qualified to work, and medical quality security, but because of the prohibition of marketing, and the overall service is relatively poor, people choose less, capital will not step into this place, so the entire market "offensive" will not be strong.
look at the other three types, local non-chain specialist plant and development institutions because of the low threshold, so flexible operation, but the problem is that the quality of medical services is uneven, low security, patients' trust is poor.
medical and aesthetic institutions are also in the department of hairdration in doctor's funds.