250 million people with hair loss and the 10 billion hair growing industry behind it.

Guide: China's under-35s accounted for 63.1% of hair loss, hairline shift has become a common phenomenon after 80, 90.
hard to say, hair loss anxiety and hair-planting ads are the first to stimulate the contemporary young people.
but with less hair, the street scenery must reduce tin paper burns and big waves.
wave head and air Liu Hai, or inch, flat head, long shredding and shawl hair, have become some young people's head "no hair to stand" when the embarrassment.
According to a survey of hair loss released by the Health Care Commission in 2019, the number of people with hair loss in China has skyrocketed in recent years to more than 250 million, i.e. an average of 1 in 6 people with hair loss, about 163 million men and about 888 million women.
, the proportion of hair loss under 35 years of age in China is 63.1%, and the shift of hairline has become a common phenomenon after 80 and 90.
market demand has brought strong consumption capacity.
Alibaba released the "Saving hair loss fun white paper" related data show that in Ali's retail platform to buy hair-planting, hair care products, consumers after 90 accounted for 36.1%, after 80 consumption accounted for 38.5%, accounting for the consumer's "majority of the wall", become the "hair loss rescue team" of the "main force."
: Ali Health: A White Paper to Save Hair Loss It's Not Hard to See that the "top priority" of hair loss is plaguing and affecting more and more young people.
, hair implantation has become the choice of many young and middle-aged people.
trend, plant development agencies and related products also came into being, China's hair growing industry shows blowout-type development.
According to Ai media consulting data, China's hair growing industry in 2016 market size of about 5.7 billion yuan, by 2019 has grown to about 16.3 billion yuan, an increase of about 186 percent, is expected to be more than 20 billion yuan by the end of 2020.
in this "less hair, the larger the market" in the hair-planting industry, what are the ways of hair-planting? What quality players exist? Where is the core profit point? In which direction will the future go? In response to this, arterial network through interviews with enterprises in the deep-cultivated hair industry, long-term concern about the field of capital, relevant experts and scholars, the above issues have been combed.
young people take off their hair when they are "bald"? "Vulture" as it comes.
many young people don't enjoy their hairy days, they find themselves involuntarily having a "big retreat" toward the back of their head.
Anxiety and anxiety began to be on every hair loss youth's mind, matched by advertisements for hair care, hair and hair implants that were constantly displayed and aired in the public transport, buildings, elevators, information streams, short video communities.
, for everyone, hair will fall out of the situation, many are normal.
"Our hair grows periodically.
" China Plant Hair Association Standing Committee member Dr. Li Mei told Arterial Network, hair will go through 2 to 6 years of growth and 3 weeks of de-entry period, and finally into the rest period, about 3 months, hair will be re-entered into the long-term, so as to return.
so in daily life, hair will naturally shed some, daily hair loss of about 50, generally no more than 100, in this interval is normal.
, hair growth peaked in March and was at a low point in September.
needs to be alerted? That is, when hair is permanently excessively shedding (more than 100 sheds per day), this time you need to consider whether you need to go to the hospital to see a doctor.
, hair loss is generally divided into seven levels.
, male hair loss and female hair loss grades and symptoms are not the same.
There are about seven kinds of factors causing hair loss, one is hereditary hair loss, which is also the most important hair loss factor at present, the other is caused by bad habits, such as smoking, staying up late, drinking alcohol, etc., three is endocrine metabolic dysfunction, four is long-term anxiety, sadness, mental stress and other neuropsychiative factors caused by food habits, six is work stress, seven is caused by certain drugs.
, there are four main ways to treat hair loss.
is to carry out physical condition adjustment, the second is to ease through the consumption of health care products, the third is to carry out drug treatment, and the fourth is to carry out hair transplant surgery.
" in fact, in the early stages of hair loss, can be through medication and body condition regulation to improve and restore hair loss, hair transplant surgery is often the last option.
," says Dr Li Mei, there are two main ways to have hair transplants.
one is THEF, which removes the entire scalp from the rear pillow and then separates the hair follicles one by one and grows them in the hair loss area, and the other is FUE, which uses a hair follicle extractor to extract the hair follicles directly from a single supply area before planting them.
can sometimes be used in combination with both technologies.
FUT technology has the advantage of being able to extract all the hair follicles from the advantage supply area, which is basically the stoutest part of the rear pillow and is a good choice for men who can't shave and women with long hair.
However, due to the degree of relaxation of the scalp limit, the general extraction of hair follicles in 2000 to 3000 units, for large areas of hair transplant patients is not enough;
FUE technology is scattered in the supply area in a uniform single extraction of hair follicles, after surgery will not leave obvious scars, hair a little longer can be very effective in masking hair traces.
technology mature hair transplant doctors, a single operation can take up to 5000 to 6000 units, for large areas of hair loss and good resources for patients, is a very good choice.
with the progress of technology, non-shaving FUE technology is also gradually maturing, a small amount of hair implant surgery can be applied non-shaving FUE.
" As for which technology to choose, it depends on the individual circumstances of the patient to judge.
" has two distinct advantages over drug treatment and body conditioning.
is that the therapeutic effect is immediate.
Because medication and body conditioning often take longer to observe, the effect is slow and uncertain, and after hair transplant surgery, the effect is usually seen in about half a year to a year.
is the ability to precisely make hair loss areas grow hair.
because hair transplant surgery is to grow healthy hair follicles into the hair loss area, the ability to achieve hair growth, the effect is more accurate.
is why hair implants have become the choice of more and more people.
the unit price of more than ten thousand yuan, where does the cost come from? There is a 25-year-old programmer interview video widely circulated on the Internet: when he told reporters that a line spent 40,000 yuan, of which 200 yuan jacket, pants 80 yuan, shoes 799 yuan, the rest is all the cost of hair implantation, not only let a large number of netizens lament the expensive, and even have netizens for this flirtator each hair precious rare to have their own name.
spend tens of thousands of dollars on hair implants? This starts with the principle of hair implantation.
because every hair follicle in a person's head is independent and able to grow normally, healthy hair follicles in other parts of the body can be transplanted to the hair loss area to solve the baldness problem, " he said.
, hair transplant surgery on the market is mostly based on how many hair follicle units are planted to be billed.
according to public data, the current price of hair implants starting at ten yuan per unit, the price does not seem to be high.
but because the general hair transplant surgery needs to extract the number of hair follicle units are mostly in the thousands, an operation to calculate the need for tens of thousands of yuan.
the passenger unit price is high, the profit is high? Profit margins vary slightly between hair plants. Xu Feng, founder of
Good Hair, told the media that public hospitals have the highest profit margins, about 60 to 70 per cent, while private hospitals have the highest margins of about 35 to 40 per cent and large chains have profit margins of about 20 per cent.
the huge difference is mainly due to the number of stores and marketing costs.
are the main costs of growing plants? From the point of view of human cost, a patient generally needs to transplant thousands of hair follicle units, the entire operation requires more than one health care workers to cooperate with each other, less than four or five hours, more than ten hours.
that is, a doctor can only perform up to two operations a day.
as a result, doctors have relatively limited capacity.
not only that, but a team of four or five people is needed to complete a hair transplant.
from the point of view of infrastructure costs, rent and equipment expenditure is also a small cost.
is subject to high passenger unit prices, the clinic of the plant is mainly located in the first and second-tier cities, the general area is thousands of square meters, the rental costs are higher.
the price of medical equipment is generally tens of thousands, or even hundreds of thousands, the comprehensive cost of infrastructure is higher.
in terms of the cost of getting customers, as traffic becomes more expensive, the channels become more diverse.
offline advertising, online marketing has become the choice of many organizations.
, the head of a large domestic chain plant agency told Arterial Network that the industry's comprehensive cost of receiving customers averaged more than 2000 yuan a person.
industry sources said that marketing costs accounted for about 30% to 35%, labor expenditure of about 25% to 30%, rent and equipment and other infrastructure expenditure accounted for about 15%, other costs of about 15% to 25%.
, marketing costs and the human cost of health care workers are the top two costs for the plant.
a price war and a crisis of confidence, hair or a good business? As can be seen from the above, the planter is very dependent on marketing, which stems from the low frequency behavior of the hair implant, resulting in a low rate of patient re-purchase, or even almost zero, so the cost of new customers is very high.
, coupled with the development of the clinic as a heavy asset, needs funds, manpower, technology and other aspects of support, the cost is higher. The result of the combination of more than
factors is that the hair-planting industry is prone to a price war, which lowers corporate profits and even induces vicious competition, resulting in a decline in the quality of medical care, causing a crisis of patient trust, and finally forming a vicious circle of industry development.
industry-related people told Arterial Network, hair-related equipment prices vary widely, light hair extraction equipment, the price is also from a few thousand to hundreds of thousands of have.
, as profits continue to fall, some planters may press down on hard conditions such as equipment.
victims, and the industry as a whole, are the victims.
's still a good business to grow hair? According to a group of semi-publicly available data from the industry, about half a million hair transplants will be performed nationwide in 2018, amounting to more than 10 billion yuan.
from this data, the imagination of the hairdressing industry is still considerable.
problem is how to effectively solve the customer's pain points without hair and less hair, and in the hair implant process to give a high-quality medical experience has become the industry must reach a consensus.
on this basis, how to make the plate bigger and get greater market growth has become the industry needs to consider the first issue.
" is ideal for chaining because of the high manpower and marketing investment in the hair growing industry.
," Guo Yixin, vice president of Hollyoon Capital, told Arterial.com that the agency's projects are relatively easy to standardize, so it's a good idea to dilute marketing investment through chaining and lower equipment prices through bulk purchases.
not only that, but because the learning threshold for hair transplant surgery is easier than other medical beauty programs, human reproduction is also stronger.
is why the hair chain is favored by a lot of capital.
the other way around, the hairdressing industry has a natural appeal to VC/PE because of its considerable cash flow.
" institutions and capital are mutually successful.
," Mr Guo said.
four types of players, the national private chain or into the mainstream? At present, the hair-planting industry mainly formed four types of players: First, such as Shanghai Long March Hospital, Southwest Hospital and other public hospitals of the hair department;
large chain of hair growing institutions, including Biliansheng, Yuyu Hair, Barley, Newborn Hair, etc., accounts for about 35% of China's hair market share, according to euronews.
local non-chain specialist plants, which are scattered throughout the country, have a market share of about 30 per cent because of their large number.
general medical institutions also account for about 25% of the market share of the hair department.
in public hospitals in the United States account for about 10% of the remaining market share.
fact, the hair growing industry has been developing in China for more than 20 years, and it has attracted wide attention and discussion in 2017 when "China oversteed Brazil as the world's second largest medical beauty market".
public information shows that Bilian Sheng and Yu Zhifa have also received more than 100 million yuan in large-scale financing since the beginning of that year.
also from that year on, after obtaining capital support for the hair-planting industry "campaign" is still frequent, advertising is full of streets, hair-planting market is facing a big shuffle.
, small and medium-sized plants are in jeopardy.
and for large-scale hair plants, it is moving towards strategic upgrading, technology introduction, marketing iteration and so on.
the ice above the "killing is in full swing", below the ice is the hair-planting industry had to avoid the "jungle law": the strong hengqiang.
Although the public hospital hair department has a "public" endorsement, doctors are qualified to practice, and the quality of medical care has security, but because of the prohibition of marketing, and the overall service is relatively poor, people choose less, capital will not step into this place, so the entire market "offensive" will not be strong.
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