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    Home > Biochemistry News > Natural Products News > 3 Market Battles (Translation)

    3 Market Battles (Translation)

    • Last Update: 2021-02-06
    • Source: Internet
    • Author: User
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    omega-3
    fatty acids needs a strong publicity campaign, and it can be in a variety of forms. In the next year, there should be a full-scale consumer education campaign. An industry group wants to establish recommended intake standards for certain
    omega-3
    fatty acids, and they have submitted a health claim related to lowering blood pressure to the U.S. Food and Drug Administration.survey
    the market for fatty
    omega-3 fatty acids is going downhill. the
    2014
    Food and Health Survey conducted by the
    International Food Information Foundation
    , which showed that in
    2014
    , Americans who consume as much as possible a certain amount of
    omega-3
    fatty acids account for only
    21% of
    , down from
    23% in


    . Data from
    The Natural Marketing Institute
    also shows that
    50 percent of Americans said they wanted to consume more
    omega-3fatty acids in
    in
    , down from

    56 percent
    in
    , 2009.consumer education campaign, funded by an industry coalition, will boost these proportions.
    Adam Ismail
    , managing director of the Salt Lake City-based Global
    EPA
    and
    DHA
    omega-3
    fatty acid organizations (
    GOED
    ), noted that the event will focus on the health benefits of
    omega-3
    fatty acids. The group plans to launch the event early next year, Adam Ismailsaid: "We are still discussing the details of the event, which could have a lot of TV advertising, social media and public relations.17
    member companies have formed a coalition of activities, which, according to DSM
    , one of the members of the alliance and
    GOED
    , was established
    in order to better promote and develop a non-commercial consumer science education and health awareness campaign. The campaign, which aims to increase user preferences, win consumers' buying intentions, and increase sales of
    omega-3
    fatty acid supplements and related products, also hopes that consumer awareness of
    omega-3
    fatty acids in heart health will be increased and promoted. DSM noted that the target group for the event was
    45 to 64
    years of age.Feike Sijbesma
    , CEO and Chairman of the
    board of directors ofDSM, said on a second-quarter earnings conference call on 5
    August this year: "This is not just an event, it is also looking for our opinion leaders, but we also hope that retailers and some special actions will be involved."DSM used an algae containing
    EPA
    and
    DHA
    (twenty carbon five or two carbon hexaenoleic acid, commonly found in fish oil) as an ingredient in its products. DSM's life portfolio offers vegetarian options and ensures the sustainability of
    -3
    fatty acid sources. In DSM's second-quarter sales, sales of vitamins and dietary supplements such as
    omega-3
    fatty fish oil in the U.S. market declined from a year earlier.Ismail
    that food and beverage producers want more information about the
    -3
    of fatty
    fatty acids."Personally, I think what we're hearing in the U.S. today is that a lot of food companies are looking for exact information about how they deliver the benefits or dosing of
    omega-3
    fatty acids in their products before making big product launch decisions," he said. GOEDis
    to establish standard levels of recommended intake
    DHA
    and
    DHA
    in the United States."Thecanada are basically the last two developed countries in the world that have not established recommended intake standards for
    EPA
    and
    DHA
    "is
    Ismail said. Hethe World Health Organization's recommended daily minimum intake of
    250 mg
    , but some specific countries, such as Japan, have set higher levels."Other countries above the 250mg/
    standard,"
    Ismail said. We also tend to think that
    of
    EPA

    and
    DHA
    of 500 mg
    per day can be the minimum intake level. In

    , consumer awareness of
    omega-3
    fatty acids increased as a result of a qualified health claim released by
    FDA
    . "We have some positive but unclear findings as to whether
    EPA
    and
    DHA
    can reduce the risk of coronary heart attack," the statement said. Mr Ismail
    said qualified claims that
    does not require the product to use the smallest dose of
    EPA
    and
    DHA
    . And he'd prefer to have that request. said:
    "
    we want consumers to understand that they get enough
    EPA
    and
    DHA
    actually play an important role in preventing coronary heart disease
    "
    . GOED
    has filed
    petition with
    FDA to apply for another potentially qualified health claim involving lower blood pressure. For the evidence,
    GOED
    commissioned a meta-analysis that randomly tested
    70,
    samples of adults who consumed
    EPA/DHA omega-3
    fatty acids from products, fortified foods, and dietary supplements. It was found that people with high blood pressure had the most significant effect. Their systolic pressure fell by an average of
    4.51
    mmHg and their espresso pressure was
    3.05
    mmHg. The study was published this
    American Journal
    Hypertension. GOED's
    2014 initiative follows the industry
    s
    in 2013. An article published online
    July

    , 2013
    July
    10
    , 2013
    in the journal
    Journal of the National Cancer Institute
    ) found that high blood-drug concentrations of
    omega-3
    fatty acids increase the risk of prostate cancer in men. "The most important thing about this

    study is that it's not a study of actual intake, it's focused on the plasma levels of
    omega-3
    fatty acids, which vary by intake," Mr. Ismail
    said.
    ” He said
    GOED
    commissioned a meta-analysis looking at all the evidence
    omega-3
    fatty acids associated with prostate cancer. He said he hopes the study will be published this year.
    Omega-3
    add stability to mixed fats fish oil, due to lack of stability, often hinders its potential applications, such as bread, dairy products and dietary alternatives. Today, Cargies has found a partner for fish oil to find potential solutions to stability problems. The company has introduced a new blend of fish oil, rapeseed oil and patented antioxidants
    IngreVita
    . "
    high-lying rapeseed oil is very stable, which really changes the way fried applications are operated and can replace oils used in long-term shelf life stable products," said
    Kristine Sanschagrin, specialty grease and seed marketing manager at 's Cargies in Minneapolis.
    ” Cargies launched its IndreVita
    at
    IfT Annual meeting and food fair
    New orleans
    June. Ms. Sanschagrin
    said, "
    "
    many of our customers responded
    IngreVita
    and expressed great interest. In the past, I
    a lot of things related to product performance and price. It's just that it's very difficult to get really stable products (when using fish oil). It's very expensive.
    ” She


    IngreVita
    replaces almost all the oil in the bread and gives

    EPA/DHA
    per serving of white bread
    32
    mg,
    or
    of

    omega-3
    fatty acids found in
    fish oil. Ms. Sanschagrin


    some breads do contain a little more oil, but each serving usually contains about
    1 g
    or
    1 g
    and
    "
    . Cargies' bread
    IngreVita
    has achieved a stable shelf

    21 days. in a thin cracker,
    IndreVita
    replaces a portion of the fat. Crisp
    made with
    IngreVita can be stored at room temperature. They have reached
    12
    -month shelf life. in dietary alternatives, in
    IngreVita
    has shown that it can withstand high-heat processes and use tyrile packaging. Cargies has developed an 8
    8
    oz substitute beverage containing
    32 mg
    EPA/DHA

    8 oz. mentions substitute drinks, ms.
    Sanschagrin
    said, "
    "
    We haven't been able to fully reach the
    12
    -month shelf life because it's a more complex product for food developers. We can only reach seven months without smell.
    ” In dairy products,
    IngreVita
    replace some of the oil, and the product can be stored at room temperature.
    Sanschagrin
    said salad dressings
    using
    IngreVita can last up to
    9
    months.
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