3.15 Paint promotion is not fooled

China Paint Network
: 3-15 on the one hand is a consumer rights and interests protection day, on the other hand can also be regarded as a manufacturer's promotional day. In
coatings
industry, many brand enterprises are ready to carry out large-scale promotional activities on the same day, starting the first post-New Year promotion war. Many brand promotions have been in intensive publicity, and the industry has also raised the alarm, in this sensitive holiday promotion,
paint enterprises
need to step by step for the camp, the activities to achieve perfection.
promotion is carried out before, there must be a publicity link, so as to create a lively atmosphere on the day of the event, but also the basic preparations for the bill. This 3-15 promotion by the government, society on the "counterfeiting", "consumer rights and interests" and other topics of concern, on the network to promote relevant information will be able to achieve the effect of doing more with less.
specific can be in the enterprise official website, WeChat, Micro-blog, Baidu paste bar and other channels for comprehensive coverage of information, on the other hand, online needs to have people into the main consumer market for single-page distribution. Paint in the home store merchants can increase publicity, in the store door and other conspicuous places to pull POP, stores can not relax.
in the past, there are many "speculative" enterprises to choose the promotional products are poor quality products, after-sales also did not protect, resulting in consumers after the purchase of complaints. And now is the consumer rights, counterfeiting and other popular day, if manufacturers also provide secondary products, it is not self-help trouble. Therefore, at this time the manufacturers to provide promotional products not only to ensure basic quality, and even need to be more stringent, in the premise of quality, preservation of value, so that consumers.
, promotional products have the same legal after-sales service as genuine products. For most consumers, they do not understand the coating process, therefore, coating products after-sales coating and other service projects have been the focus of consumer attention. And after-sales service is also brand strength and brand high-end, one of the embodiment of the formal image, but also consumer secondary consumption and word-of-mouth dissemination of important factors.