6.1 World Milk Day: The Chinese Nutrition Society, together with Yili, launched the "Chinese Resident Dairy Products...

On June 1, 2017, the 17th World Milk Day, the Chinese Nutrition Society, in cooperation with yili Group, officially launched the "One Cup of Milk" initiative in Lingling Tower, the National Olympic Park, which also officially launched the "Big Data White Paper on Nutrition Concerns for Chinese Residents of Dairy Products" project.In the next six months, the Chinese Nutrition Society will conduct a public-oriented research in supermarkets, schools, communities and other public places and major online media platforms, aiming to deeply interpret consumers' understanding, attitudes and behaviors on dairy products and dairy products from the aspects of consumer psychology and living habits, so as to understand the public's concerns about dairy products and contribute to healthy China.China Nutrition Association President Yang Yuanxin, State Food and Drug Administration, Food Safety Supervision Department Deputy Inspector Li Wei, China Dairy Industry Association Honorary Chairman Song Kungang, China Dairy Association Secretary-General Liu Yaqing, China Nutrition and Health Food Association Secretary-General Liu Xuecong and other guests attended the opening of the event.. 6.1 World Milk Day "one cup of milk" event sitewith a health mission in 2016, the average milk consumption level of Chinese was only 36.3 kg of raw milk, less than one-third of the world average and one-half of the Asian average.The Chinese Nutrition Society, commissioned by the National Health and Family Planning Commission, has compiled many versions of the Dietary Guidelines for Chinese Residents, providing scientific basis and guidance for residents to eat a balanced daily diet. According to the main graphic of the Dietary Guidelines for Chinese Residents (2016), Chinese residents are required to consume one cup of milk per day (300 grams of liquid milk or the same amount of dairy products), emphasizing the importance of milk to the human body.Launch of the "Big Data White Paper on Nutritional Concerns of Chinese Residents"In order to better understand the nutritional diet status of Chinese residents and to make more targeted recommendations on the nutritional status of Chinese residents, including dairy intake, the Chinese Nutrition Society, in cooperation with Yili, has jointly launched the "Chinese Residents Dairy Nutrition" Focus big data white paper project, followed by the collection of consumer concerns as a key data keyword, analysis, to find out the focus of consumer concern, for dairy industry leaders to explore the future direction of development, through in-depth investigation, the voice from the masses into scientific evidence, for the future development of the dairy industry to lay the foundation.. "China's dairy nutrition concerns big data white paper" project launched breaking public welfare dream as early as last year, when the new edition of the Chinese residents' dietary guidelines (2016) was released, the Chinese Nutrition Society invited Liu Tao, Li Bingbing, Huang Lei, He Wei, Yan Ni, Li Chen and other first-line stars, respectively, to speak on behalf of the six core messages of the dietary guidelines, and serve as the national nutrition week publicity ambassador.. As one of the ambassadors for the Dietary Guidelines for Chinese Residents and nutrition week for all, Liu Tao speaks for the third core message of the Dietary Guidelines: "Eat more fruits, vegetables, milk and soy".At the launch ceremony, Liu Tao came to the event site, and Professor Yang Yuxin, president of the Chinese Nutrition Society, presented her with the title of "Ambassador of Vitality" and called on more people to join her in a healthy, positive and dynamic group.. Professor Yang Yuanxin, President of the Chinese Nutrition Society, awarded Liu Tao the title of "Ambassador of Vitality" The Chinese Nutrition Society joined forces with JD.com in May this year to launch the National Health Brand Program, of which Yili is an important member, and laid the foundation for this cross-border public welfare cooperation. This event joint star's social influence and the enterprise's market power, from many angles to build a health concept, for the "health dream, the Chinese dream" to help add color.launch of the "One Cup of Milk" initiative and the "Big Data White Paper on Nutrition Concerns for Chinese Residents" project is a testimony of the Chinese Nutrition Society's joint efforts with the nutrition industry as a leader and pioneer in the nutrition sector..