"6.18" cake home industry "bite" hard

China Paint Network
News:
If there is no accident, a week later, "6.18", a major e-commerce industry in the long-awaited shopping feast will usher in the peak duel, including home appliances digital, clothing, books, bags leather goods, beauty care, mother and child and other categories of enterprises will start the battle on this day. Online shoppers are also rubbing their hands and filling shopping carts. In contrast, in this online carnival of consumer festivals, although the home industry is also trying to get close, but compared with other industries, but still dwarfed. Renovation for the "non-standard" products consumers pay more attention to the real
June 18, this is the JD Mall store celebration of the "birthday lying down", can be over the years, Tmall, Suning, Yintai net, Vanke, Le Bee net, people's livelihood e-commerce, etc. have gathered together to close the body, "blood" sent "congratulatory gift", raised the whole category of promotional banner, offline brands have also made efforts to stage a group of stags killed. Thus, a JD.com old Liu's "birthday lying down" has become a shopping feast for all consumers. And e-commerce companies vigorously stock up, "hand-in-hand" stuffed shopping carts, the online home industry is unusually unknown, on the other hand, the ancient city home stores, but also a lot of cold reaction. "Perhaps the home industry is the last piece of cake on the e-commerce platform that you can't eat." A manager who has been active in the ancient city's home circle for many years says that many household goods need to be "tailored" for consumers because of the particularities of the home industry. Generally placed in the online sales of household products are standardized, but consumers often need a lot of products are "non-standard", need to match the structure of the home, the size of the space. "In the case of tile products, especially home tiles, it is up to the designer to finalize the details of the purchase, depending on the area of the shop in the consumer's home." He introduced that in recent years, the home industry O2O model has been a lot of home brands, selling places to pay attention to, Merle furniture network, Jinhaima Mall, global home network and other sites, many home brands have also opened Tmall flagship store. But unlike in other areas, more home brands are just using Tmall as an image store, and more buying behavior is online. Part of the home enterprises into the "net" line word-of-mouth spread more test strength
Mr. Zhang, who lives in Qujiang, is renovating the wedding room, open his Taobao favorites, small to switch to sofa, all kinds of building materials, furniture. But in the face of reporters' questions, he admitted: "I am mobile phone to open Taobao page, go to the brick-and-mortar store with the boss cut prices." This not only buys something as cheap as the Internet, but also installs it as a service. "It is reported that in the home field, many consumers like Mr. Zhang, prefer to see the entity shopping again, after all, buy furniture, bathroom and other building materials products are different from buying clothes, high prices and long use time. At present, there are some homewear companies launched online flagship stores, consumers can even choose to buy only the design effect map. However, due to the difference between the effect map and the actual construction, many consumers will still have some worries. At present in Xi'an market, Daming Palace building materials home launched an online mall, consumers can directly log on to the online mall to view special products, participate in group purchase, understand the brand. Decorative companies, East Yisheng decoration, real decoration, etc. have also opened shops on the Internet. Recently, Beijing Hui Zhonghui company launched a national chain of O2O network mall and physical decoration supermarket experience hall, is committed to opening the online and offline links, consumers can through independent material selection, independent consumption, independent design and other demand content, to self-combined building materials design and construction decoration supermarket. In order to make consumers more at ease, the offline physical experience hall also has nearly 10,000 square meters of floor space, attracting more than 100 merchants. Consumers can completely tile bathroom, wooden door floors, curtain lamps and other one-stop shopping. At the same time that major enterprises compete to power the network, offline word-of-mouth communication, user experience, case sharing and so on is also very important.