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Since the reform and opening up, with the rapid development of the Internet and retail market, product promotion has not only relied on the “word of mouth” approach.
The publicity methods of paint companies or distributors have become more and more diversified.
The effect is gradually weakening, or the construction of the oil woodworking network is not as important as it used to be.
However, it is undeniable that the master Yumu Gong is still an important customer resource for paint distributors, because before the owner decides to purchase coating products, a word from Yumu Gong may be able to change the direction of the helpless purchase.
Therefore, if the paint dealer's specialty store wants to be free of survival pressure and more profitable, it is undoubtedly a good choice to maintain a loyal and effective oil and woodworking network.
Especially for second- and third-tier decorative coatings, it is particularly important to rely on a large number of oil workers to promote products without large-scale advertising investment to drive the market, especially in the retail market.
Strengthening the construction of the oil and woodworking network can not only bring potential customers to paint distributors, but also enable oil and woodworking to reduce liquidity, lead a more stable life, and achieve a mutually beneficial cooperative relationship.
Of course, at the right time, paint distributors need to use incentives to maintain oil and woodworking resources.
After all, the sales brought by related and popular oil and woodworking are sometimes not less than the annual purchase volume of a distributor.
In short, the consumer's perception and experience of the terminal determines his perception and perception of the brand to a large extent.
Therefore, only by improving terminal sales skills, strengthening communication and contact with customers, and truly bringing consumers the enjoyment of product beauty and experiential services, can we improve the sales performance of distributors and open up our own world in the coatings market.
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(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )
