A comprehensive inventory of Japan's functional label food latest developments

2018, Japan's health food (excluding specific health food) reached
1
million
247.
5 billion yen, an increase of
1.7%
.
30
(Pingcheng era) health food market increased by
900 billion
billion yen.entering the
2019
(order and era), we need to face up to the social problems such as "consumption tax increase
10%
", "population reduction
and
understaffing", "the size of the cross-border e-commerce market for the elderly
1
people are cognitive patients", on the other hand, the cross-border e-commerce market from Chinese consumers has expanded rapidly.number of cases of functionally labeled food has exceeded
2000
, but the number of best-selling products in the explosive market is still relatively small. According to market research, "want to try" potential consumer groups have
3
percent, the growth of the market still has a large space. Functions such as "immunity" indicate that, if approved, the range of healthy foods covered will be further expanded and the market will grow more than expected.01functional label food, food
31
% have edible experience,
"30 to 39
years old up to about
4
percent
"consumer office on
May

31
released the
2018
"food label related consumer intention survey" report.the proportion of people currently eating functionally labeled foods increased
by
4.3%
to
14.2% compared to

. Together with 16.7%
previously consumed
, more than
3
percent of consumers have experience in functionally labeled foods.those with experience in food, men and women accounted for the highest proportion of
30 to 39
years of age, reaching
4
percent. General food form of goods more, appear in the daily life of consumers, but to understand the functional label food "what is it" no more than
18%
, although the number of accepted more than
2000
pieces, how to improve the awareness of functional label food is still a major issue.02number of functionally labeled food receiving piecesfunctionally labeled food system from
4 April


12015,
310
cases
2015,

620


2
016,
452


2017,

690
in
2018 and


2019
July


102,
, excluding
187
cases for revocation of filings, and the cumulative number of
1987
cases.as of


16
this year,
2287
cases were received,
193
were withdrawn, and the number of valid acceptances reached
2105
.03 functional ingredients ranking,
NO.1
is anti-dedexilfunctional label food functionally related ingredients have exceeded
20,
, anti-desticotics ranked first, as of
6 this year


,
alone added
258
items, while the
GABA
was in second place with
239
.04new faces "sugar sugar" and "extract"the newly approved functional raw materials range from "sugar

sugar" and "extract". The
1st
"sugar
,
sugar" commodity is the "resistance
α
oligosaccharin" (no.
D507
) of co., Ltd.
COSANA
, which is claimed to be "inhibiting the rise of blood sugar values" and the functional component is "resistance
α
cyclodextrogen". After that, the sugar extracted from the coffee beans, oligosaccharine, etc. were also accepted.will
accept
"extracts" from March this year because of the high threshold, and at one point the industry believed that "it may be a long time before they are accepted".
June


, Peach House's "Peach House Keeps You Healthy" (No.
E20
) became item no.
1
with "cooked garlic extract" as a functionally related ingredient. As an extract must be clear "indicator ingredient" for
S-
acrylic
-D-
cysteine and arginine. Functional labels are designed to "improve sleep quality and relieve fatigue in daily life."05the first functional label food eggs, eggs at homea large number of functional studies at home and abroad. Calcium eggshell can increase bone mass, egg yolk phospholipids contribute to brain health, protein peptides have anti-fatigue effect and so on.recently, eggs have also been accepted for functionally labeled foods.
4
, april
24
, the production and sale of eggs of the large company Ise Food fresh food "functional Ise eggs" (no.
D586
) won the first egg products accepted. The functional appeal is that "egg yolks contain functional ingredients
EPA

DHA
, which can reduce neutral fat". The recommended daily intake is
2
(edible portion
98g
) containing
EPA39mg
,
DHA352mg
). Functional evaluation methods are documentary evidence.this commodity has aroused great interest in the poultry and egg industry, and it is expected that the functional labeled food egg products will be popular.06imitations of existing functionally labeled foodsLast year,
3
, functionally labeled food guides were revised, but different generics of existing functionally labeled foods, such as product names and spices, can be quickly accepted (fast pass). The real start is in march
of
year. Item
1
is a replica of
SBI alapromo
's
ALAPLUS
Body Vitality" (No.
E98
) and is a copy of
ALAPLUS
Healthy" (no.
D556
). The reason is that "only the product name is different, nutrition, specifications, safety evaluation, etc. are consistent."from

July

, the acceptance time target for imitations is controlled to
30
days." The
to
"
Express
" is "consistent with the goods already accepted". To meet this condition, the time limit from the time of application to acceptance is
1
months.more than
570,
functionally labeled food enterprises in 2007, and
500,
(including individuals) were
2
At present, the industry
more than
570, and new enterprises continue to join the field. the largest number of new drugs received for the record,
165
new drugs, Sansheng Pharmaceuticals
160
,
ALIMENT
Co., Ltd.
142
. The top
10
companies
8
are mainly re-employed.
FANCL
Co., Ltd., which leads the development of functional label food industry and has more best-selling products, has
33
cases. 08 flexible new features claim new features claim to be constantly emerging, this year there are "knee friction tone" "bicycle movement" "sugar stress" and other new words. 09 Cross-industry functional labeling food Throughout this year's acceptance of enterprises and commodities, different industry challenges and live functional labeling food system phenomenon is very active. general food, there are the following newly accepted goods.
Non-alcoholic beverages, Kirin beer and Asah beer are pioneers, and this year Sundry's carbonated drinks and Sapporo beer's carbonated drinks were accepted. for the first time in terms of snack candy. dietary supplements, the following items have been accepted for functionally labeled foods.