A large number of pharmaceutical representatives turn edited to the grass-roots market

Pharmaceutical representatives, turned to the grass-rootsrecently, in a forum, Seiber Blue was informed that: Pfizer to 1000 pharmaceutical representatives to enrich the county-level market, AstraZeneca in the country more than 500 county layout sales staff, in half a year to set up AstraZeneca county-level marketing teamat the same time, foreign pharmaceutical companies such as Bayer, Sanofi, Novo nor Nordisk have locked in the grass-roots pharmaceutical market, and domestic-funded pharmaceutical companies such as Colum Pharmaceuticals, Chenxin Pharmaceuticals, Zhangzhou Pharmaceuticals and Treasure Island Pharmaceuticals have already been laid out in the township grass-roots pharmaceutical market, and a large proportionto some extent, China's county-level market has arrived in the spring, the grass-roots market has become a new export of pharmaceutical enterprises growth, but also become one of the options to solve the employment problems of pharmaceutical representativesforum, Beijing Shengshi Kanglai Chinese Medicine Marketing Planning Co., LtdChairman Shen Yong accepted the question of SeiBai Blue, said: Before the layout of the county and township market, is experienced by failure, stagnation, and then restart the processBefore 2010, foreign enterprises basically do not send representatives to the county, to the city has been very "sinking", mainly because of high labor costs and low prescription volumehe gave an example: a foreign-owned pharmaceutical representatives, the basic salary at least 4000-5000 yuan, plus social security expenditure, labor costs are relatively high, and foreign companies before the price of drugs is generally expensive, taking into account the county-level market patients ability to pay, the county hospital's foreign drug prescriptions are also very limited, comprehensively, foreign enterprises sink the grass-roots cost-effective is not highan industry expert who studies health care reform also expressed the same view, he told Seiberland: Indeed, now, including AstraZeneca as the representative of the enterprises, are making a big push into the grass-roots market, the network sankBut they this grass-roots usually to the county, county people's hospital, and then down, such as township health hospital, it is more difficult to involvebecause the sales volume generated by a single medical institution is limited, it is difficult to share the labor costsFor example, the pharmaceutical representative run a second-level hospital, once a month, monthly sales of 100 boxes, the cost can be supportedBut to the township health hospital, because the coverage is too small, even if the ability to pay will not have too high sales, medical representatives run, may not be enough travel expenses and wagesBut with the development of China's urban integration, in recent years, more and more enterprises to do the third terminalShen Yong mentioned: the common people have money in their pockets, and under the control of various policies, drug prices generally fell, especially foreign enterprises in the county and township medical insurance reimbursement ratio increased, the market capacity up, to foreign enterprises as the representative of the pharmaceutical enterprises naturally began to sink channelsmore policies, good grass-roots marketin recent years, the country has a number of policies to benefit the grass-roots market, the grass-roots hospital market ushered in more opportunities August 13, the National Health and Reform Commission issued a "Notice on the issuance of a list of pilot cities for the construction of urban medical complexes", identified 118 urban medical associations to build pilot cities, while encouraging the medical association within the unified management model On June 4, the State Council issued a document on The Day of Office, proposing to focus on discipline construction, upgrade the comprehensive capacity of 500 county hospitals and 500 county hospitals, and build county medical community in 500 counties with the continuous advancement of medical community and medical association, unified catalog, drug supplies procurement, payment, medication, management methods will change, the business model of pharmaceutical enterprises will also change May 31, the National Health and Reform Commission issued a "notice on the issuance of the national three-level public hospital performance assessment manual", requiring the number of patients transferred (door emergency, hospitalization) indicator-oriented "gradually improve." in other words, the higher the number of patients transferred to tertiary public hospitals, the higher the performance indicators, and the way to transfer through the medical complex, down to the second-level hospital or primary medical institutions, the primary drug market will also appear new changes in the context of volume procurement, medical insurance control fees, pharmaceutical representatives are becoming more and more difficult to become a general consensus, and the outbreak of the grass-roots market, the change of the marketing model of pharmaceutical companies, all of which are new opportunities for pharmaceutical representatives , the grass-roots posts such as the selection of for how to do the county and township market, the above-mentioned experts put forward a proposal: is a self-built team, to Tianshili, to Ling, step, and Huang pharmaceutical industry as the representative of the local enterprises, their terminals can basically sink to the county, such as Tianshili, specifically set up a rural and urban branch, a county has nearly 1 to 2 pharmaceutical representatives, such as the correction of the pharmaceutical industry has 3 to 5 representatives These self-built offices of enterprises, in the county-level market coverage has expanded more widely second is to understand the characteristics of the county doctor's medication If in the short term can not establish a direct county-level sales force, we must understand that the county-level market drug characteristics and the city's big three hospitals have a significant difference For example, the county-level market is mostly general medicine, common drugs, low-grade drugs, as well as chronic disease drugs for pharmaceutical representatives, if the choice of county and township market posts, we should pay attention to three points: first, to consider the price of the product itself, if too expensive, still not good to promote, such as correction, benevolence, sunflower itself product prices are not high, easier to enter the county and township market; Third, whether the mechanism of enterprises sinking the county-level market is flexible, such as some representatives of domestic enterprises to "small contracting" way to enter the grass-roots market, and foreign enterprises are difficult to do so with the continuous development of urbanization, and the continuous improvement of the new agricultural policy, the county and township medical market capacity will be larger and larger, every pharmaceutical enterprises can find their own entry point in the market competition.