A new round of medical anti-corruption has come! Pharmaceutical companies require representatives to destroy materials and remove sensitive information.

Guide: Unprofessional representatives will be cleared out of the industry, and professional representatives are being promoted on rockets.
August 10, the official website of the National Health and Health Commission posted a message that july 23, the 22nd meeting of the joint inter-ministerial meeting to correct the improper trend in the field of pharmaceutical purchase and sale and medical services was held in Beijing.
the National Health System and provincial wind control mechanism member units responsible for comrades and other nearly 3000 people through the video system to attend the meeting.
conference said that in 2019, the work focused on the whole supervision of medical supplies, regulate medical practice behavior, combat fraud, rectify the order of the operation of the industry and other fields, take strong measures to increase efforts to strengthen the rectification, strengthen the system convergence, the wind is the industry atmosphere is constantly consolidated.
2020, we should continue to crack down on fraud and fraud of health insurance funds, and consolidate the effectiveness of the anti-trump efforts in the field of pharmaceutical circulation.
clearly, the fight against hospital fraud and insurance, as well as the anti-corruption of medicine is the two main points of the new round of special activities.
and the activity has clearly set off a chain reaction in the hospital in the near future.
in the hospital representatives were taken away, there are pharmaceutical companies because representatives to visit the department was suspended drug, there is a section director in the middle of the night to the representative sent WeChat, not to the department in the near future, otherwise the consequences of their own.
today, the drug-eating melon public number shared the news that the pharmaceutical company has asked representatives will not use the data, data are destroyed, do not retain, individual useful data can be unified storage into a non-resident house, pay attention to security checks, in addition, computer key data, sensitive information in mobile phones, tortured out and properly preserved, the information will be destroyed.
unprofessional representatives will be cleared out of the industry, professional representatives are rocket promotion drug network vice president Wang Peng said, not only anti-corruption, large-scale procurement of large-scale promotion will also become a force, those who can not rely on professional ability to promote performance, do not understand academic promotion of representatives, may be slowly cleared of the industry.
Wang Peng said that recentnews that the State Health Insurance Administration has issued a list of 500 species to be purchased, these 500 varieties accounted for 80% of the clinical market.
part of which is the state to do the volume of procurement, the state does not do by the local to do belt volume.
if the news is true, the impact is not only on these 500 varieties, each variety will have 5 to 10 species of the same category will be affected, so this means that the volume of procurement affects at least 2000 or so products. after
the amount of the belt, driving such products profit margins are greatly reduced, the corresponding representative of the future will certainly be affected.
many delegates are so confused about the future and think there is no hope for the future. Wang Peng,
, said that for the representatives who take the professional road, do not have to worry about. the most fundamental reason for the existence of
representative is that the progress of medical knowledge after drug research and development needs to be transmitted, as long as there is a potential difference between products and clinics, there is a need to pass on medical knowledge, then the need for medical representatives.
China has a population of 1.4 billion, a vast area, the gap is also very large, the city has been popularized medical knowledge, perhaps county hospitals and grass-roots market still need to popularize. In addition,
, with the inclusion of innovative drugs in health insurance and other policies to promote, innovation has become a hot industry, a large number of pharmaceutical companies continue to invest in innovation, there are a large number of Dr. Haiyuan with the project with scientific research back, the commercial promotion of innovative drugs also need professional representatives, the more professional more market.
recently Wang Peng has a lot of cooperation with interesting academic companies, many representatives by virtue of professional ability, two years to promote the manager, four years to upgrade the province, less than 10 years to promote the director of the people are in large numbers, you are still worried about what? So say professional representatives do not worry about a little, you want to think that you can become professional representatives, if you feel that your company's products to take the volume of procurement, there is no need to make a decisive job.
professional promotion behind the product promotion logic that, what kind of representative is the professional representative? To understand this, it must be combined with product promotion.
there may be a lot of people feel that the pharmaceutical generation work is nothing more than the opening of conferences, small meetings, see doctors, set up a platform.
but in fact, all these promotional actions, each meeting, each action behind its promotion logic, are in different stages of product promotion services, according to the product at different stages, the application of different forms of promotion.
1, the product is a new product, just enter the market, the new treatment concept needs to be popularized, the new evidence-based medical research needs to be popularized, the need for the General Assembly, the need for well-known experts, the main committee stalked everywhere, popularize these new ideas and concepts, education of doctors.
doctor will be very positive, this time in the words of many doctors is, do not invite me to a meeting is you look down on me.
2, when the product promotion lasted two or three years later, the concept has been very popular, there is no new evidence of evidence-based medicine out, big guys are beginning to pay attention to new areas, are no longer out of the time, then the need to do is the concept of the landing, review, case seminar, so that the treatment concept and treatment plan into the actual case.
then focus on the growth of the individual abilities of doctors, when Pfizer, AstraZeneca did a lot of platforms, youth doctor platforms, director platforms, and so on.
to cooperate and support the growth of doctors.
3, after a few years, the market to train a group of young backbone, the platform is not new.
has emerged a new promotion situation, do a variety of centers, various projects, continue to upgrade the services provided by manufacturers, auxiliary directors to improve the overall level of the department, to create a star department, to create a doctor's personal IP, attract patients, with patient care programs to retain patients.
4, what's the new trend now? What else can we do after promoting the concept, training core customers, and improving the overall level of the department? In fact, it is to build a regional medical center, affect ingress surrounding hospitals, expand the impact of hospitals, its focus is gradually upgraded.
and this is also the latest trend that Wang Peng is concerned about, which is also very much in line with the current policy trends.
recently issued a joint document on the construction of regional medical centers by the National Health and Health Commission and other ministries, exporting some of the advantages of the star hospital departments and exporting the hospital brand, while creating the hospital's influence.
Regional Medical Center is a document that will have a particularly big impact on the industry in the future.
an example, Pfizer recently in and many hospitals to build chest pain centers, to meet the standards need a lot of peripheral training, to train emergency departments, finance, information, and so on, and even need to pinch stopwatch calculations are not up to standard.
a group of Pfizer representatives to help hospitals build chest pain centers, to ensure a one-time pass, in the process, the regional manager is directly to the section director and many other middle-level leaders and even the president of the meeting, to arrange tasks.
of course, all of the above are the input of pharmaceutical companies, the core of the work is to improve the ability and level of diagnosis and treatment of diseases for the purpose of pharmaceutical products as an important part of the purpose of service, will also be smoothly promoted and sold.
the ability of medical representatives to correspond after combing, it is clear that different stages of promotion for different representatives have different requirements.
in the first stage, the representative requirements are very low, in fact, mainly service-oriented, or even directly said to be conference-type can, familiar with the various processes of the meeting, know how to invite experts, cost composition, how to ensure the smooth progress of the meeting.
but many meetings are now outsourced to specialized conference companies, and there is less and less demand for this category of delegates.
when the product promotion into the second stage, the professional requirements of the drug generation to improve, can open a department meeting, can build a variety of platforms, and doctors together to grow.
product sits on an expert representative after entering the third promotion phase mentioned above.
Wang Peng to the definition of expert representatives is: not only to the product knowledge is very familiar with, the relevant disease field research progress should also be familiar with the doctor's disease examination diagnosis, treatment, patient service management and the doctor's brand department brand management, can give them a representative of help.
the demand for representation in this category is increasing.
this is mainly related to the promotion of most of the products in China.
the last stage of the promotion corresponding to be able to help the hospital to become a representative of the regional medical center, which is more demanding for representative capacity, whether it is knowledge reserve or professional ability, or resource integration capacity, the requirements are particularly high, is scarce talent, of course, the cost of raising this type of representative is also very high.
then the highest level is to help the hospital to become a regional medical center, which is more demanding for representative capacity, whether it is knowledge reserve or professional ability, or resource integration capacity, the requirements are particularly high, is scarce talent, of course, the cost of raising this type of representative is also very high.
in short, according to the product is in different stages of promotion, we can actually clearly build, apply different forms of promotion and the corresponding pharmaceutical generation capacity requirements, regional and regional managers in the selection, training team corresponding standards are different, recruitment needs are also different.
And for the drug generation, if you have these abilities, but also worry about losing their jobs? Not only will there not be unemployment, but rising jobs and income levels will inevitably rise as capacity continues to rise.
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