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    Home > Biochemistry News > Biotechnology News > A picture shows the distribution of Chinese plant-based food brands. How much potential does this track have?

    A picture shows the distribution of Chinese plant-based food brands. How much potential does this track have?

    • Last Update: 2021-04-16
    • Source: Internet
    • Author: User
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    I believe that over time, the sales of plant meat in the Chinese market will approach or even exceed that of European and American countries.



    No one thought that in China, plant-based food brands would add new life to this track just like the land after spring.



    Recently, Whole Foods Online New Media announced the 2021 China Plant-based Food Brand List, which includes almost all plant-based food brands currently on the market.





    In 2020, the innovative brand Uena NicePlant, which specializes in oat plant milk, was born.


    The cute capybara has become Uena’s most attractive IP.
    The innovative packaging also makes it easier for young consumers to accept the new concept of plant milk.




    While consumers are impressed by Uena's appearance, China's vegetable protein beverage category has undergone earth-shaking changes.

    While consumers are impressed by Uena's appearance, China's vegetable protein beverage category has undergone earth-shaking changes.




    As the plant-based protein drink with the largest market share on the plant-based food track, it is the earliest plant-based drink that has been deeply rooted in the hearts of the people.



    Although consumers do not understand what plant protein drinks are, in the past few decades, we have already tasted plant protein drinks and are even familiar with these brands.



    Coconut Coconut Juice, Chengde Lulu, Six Walnuts, VV Soy Milk, Soy Milk and Doubendou.


    They were once the best drinks for women on our table, and they are also the standard for people who pursue healthy lifestyles.




    Natural and healthy are the basis for the rapid growth of these brands.


    There is no doubt that they are pioneers in the Chinese vegetable protein beverage market.


    Natural and healthy are the basis for the rapid growth of these brands.
    There is no doubt that they are pioneers in the Chinese vegetable protein beverage market.



    But today, these well-known brands are gradually "aging".


    Although the coconut tree has changed its packaging and six walnuts have also launched newer products, it is undeniable that the entry barrier is low and category innovation is difficult.
    These details The bosses of sub-categories are gradually being chased by rising regional brands.




    Their only moat is the brand power and strong channel power accumulated over the years.



    The "back wave" of plant protein drinks has risen

    The "back wave" of plant protein drinks has risen



    Because new plant protein drinks have appeared.



    In November 2020, Wholly Moly! launched the bran oat milk, cutting into the drinking scene.


    As an enhanced milk substitute, the technology of oat milk is much higher than the previous plant protein beverages, and it emphasizes the characteristics of coarse grains.
    , It also retains more fiber ingredients and has a sweeter taste.
    It is the best choice for breakfast and daily drinking.






    In terms of packaging, Wholly Moly! is packaged in a twist-on style, which is more suitable for daily carrying, and is more suitable for daily drinking than traditional canned vegetable protein drinks.



    Of course, in the plant-based beverage category, Haoli is not alone in the fight.


    The Guru light truck, which was born in 2019, is also a relatively successful innovative brand, starting from oatmeal, which is not in the category of beverages, but more suitable for breakfast and meal replacement scenarios.




    In addition, Ozark, Wheat Ouye, Oatoat, and Guweixian have all launched oat-based cereal beverages, becoming innovative brands on the plant protein beverage track.


    Compared with traditional plant protein drinks, they have a higher appearance, a younger brand, and a wider range of usage scenarios.






    Of course, how can there be no big brands on the track of plant protein drinks? With the entry of Mengniu Zhipu and Yili Zhixuan, plant protein drinks have added new vitality.



    Almost at the same time that Wholly Moly! Haoli launched the bran oat milk, Mengniu Zhipu also launched the latest plant-based drink Yiduomai.


    This product with zero cholesterol and rich dietary fiber can not only become vegetarian and fitness The daily drinking products for the crowd and those with lactose intolerance can also be used as a blended beverage for coffee and tea.
    The price of 8 yuan is also very close to the people.



    Similarly, Yili Zhixuan also launched two new products of oat milk and plant-based yogurt in December last year, advocating that “it’s time to eat something vegetarian” and advocating a new life with vegetarian nutrition and no burden of plant nutrition.
    As a brand in the field of plant-based dairy products, Plant Selection has been accelerating the pace of product expansion in recent years, continuing to increase the plant-based market, and practicing consumer education.





    In addition to plant-based drinks and plant-based milk, plant-based yogurt has also attracted the attention of brands.
    On the one hand, the yogurt consumer group continues to expand, and on the other hand, the brand wants to increase the competitiveness of its products by adding more plant-based products.



    In addition to first-line brands such as Yili Zhixuan, VV Soy Milk, Doubendou and other top-notch plant-based yogurts, innovative brands such as Zhenyang, JOOMA Meiren, Jiei and Shengmuhan have also emerged, and Nongfu Spring is also a cross-border.





    Undoubtedly, on the plant-based food track, plant-based protein beverages can be described as fiercely competitive.
    Traditional brands insist on land acquisition and innovative brands take advantage of the trend, while more brands are coming from across borders and joining forces.



    Of course, behind the fiery race track of plant-based beverages is the low barriers to product development, a wider audience, and greater future growth.
    These three main reasons are the main reasons.



    Can the plant meat with the highest barriers make consumers pay?

    Can the plant meat with the highest barriers make consumers pay?



    In the 2021 Chinese plant-based food brand list, we can see that in addition to plant-based protein drinks, the new type of track that has the largest collection of brands is plant meat.



    Although plant meat is still in a new field and new concept in the Chinese market, it does not affect the enthusiasm of the brands in the layout.



    At the end of 2020, Nestlé China officially entered the plant-based food market and released a new brand of Jiazhi cuisine.
    China, as Nestlé’s second largest market in the world, has a strong layout of plant meat products.
    It is also Nestlé that sees the future growth of China’s plant meat market.
    potential.





    Although plant meat is a new thing in China, consumers are not less enthusiastic in accepting it than European and American countries.
    In the context of increasing consumer demand for health and taste, the plant meat market must continue to grow.



    It is worth noting that in addition to catering customers, Nestlé’s Jiazhicuo has also launched 6 products for the consumer market, such as vegetarian crispy chicken nuggets, vegetarian braised lion’s head, vegetarian kung pao chicken, vegetarian spicy hot pot, etc.
    , Very suitable for the tastes of Chinese consumers.



    At the same time, Hey Maet, an innovative brand of plant meat, has also ushered in rapid development.
    In 2020, Baicaowei and Hey Maet will launch three plant-based meat dumplings, "Everything is worthy of dragon rice dumplings", which are well received by the market.
    As an innovative brand of plant meat in China, Hey Maet It has received 2 tens of millions of financings since its establishment 8 months ago.



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