Access group cooperates with McPherson's to build Dr. Levin's joint venture

Access group announced that its brand distribution company, access brand management, has signed a strategic cooperation agreement with McPherson's, a supplier of health, health and beauty products, to expand the development of Dr Lewin's, an Australian skin care brand, in the Greater China market Sydney, November 11, 2019 / Meitong news agency / -- on November 11, 2019, access group announced that its brand distribution company, access brand management (hereinafter referred to as ABM), has signed a strategic cooperation agreement with McPherson's Co., Ltd., a leading global supplier of health, health care and beauty products (Australia Stock Exchange: MCP, hereinafter referred to as McPherson's), to expand the famous Australian skin care brand, doctor Levin (Dr Lewin's) market development in the Greater China region, and promote more extensive product innovation of doctor Levin's brand According to the terms of the joint venture agreement, ABM will acquire 51% of the nominal value of the joint venture established in Hong Kong, and obtain the exclusive distribution right of doctor Levin brand products in Greater China Meanwhile, McPherson's will transfer its corresponding trademark registered in Greater China to the joint venture in nominal value In the past two years, ABM has been carrying out the distribution and management of Levin's brand in the Greater China market, which has promoted the explosive growth of Levin's sales in this market: 400000 Australian dollars in 2017, 3.3 million Australian dollars in 2018 and 16.7 million Australian dollars in 2019 McPherson's expects Dr Levin's net sales in Greater China to reach $25 million in the current fiscal year 2020 This will make the Chinese market the largest overseas market of McPherson's, accounting for about 12% of the group's total sales Doctor Levin has become the most profitable brand of McPherson's Ms liviawang (Wang Peng), co-founder of access group and chief executive officer of access group in Australia and New Zealand, said: "we are very proud of the sales performance of Dr Levin in the Greater China market, as well as the recognition and love of high-end medical and beauty skin care products by consumers in Greater China This significant, innovative and win-win cooperation between ABM and McPherson's will promote the further development of existing brands and products of Dr Levin in the Greater China market ABM's real-time insight into consumer preferences and consumer behavior trends will also support Dr Levin to continue to launch more products that meet consumer needs " Mr Laurence McAllister, managing director of McPherson's, said: "ABM is a very excellent partner, and its strong distribution channels, in-depth understanding of consumer trends and experience in the Chinese market are unparalleled The upgrading of strategic cooperation with ABM is fully in line with our strategy of expanding international export business in Greater China, and will further enhance the global value of Levin's brand We also hope to further expand the business of Dr Levin and other brands in China with the help of ABM's expertise " According to the cooperation agreement, the two sides will jointly set up marketing, R & D, supply chain and operation teams in the next six months to prepare for the realization of the common expectations of both sides ABM is a brand distribution company of access group Access group, founded in Australia in 2017, is an innovative brand management company, adhering to the mission of "enjoy life every day", providing consumers with healthy, beautiful and lifestyle quality products Access group is an effective brand management model composed of brand marketing, "key consumer leaders" empowerment, omni-channel sales, cross-border member mall and other business modules to build a bridge between international high-quality brands and consumers At present, access group operates and manages nearly 20 health, beauty and lifestyle international quality brands, and has offices in Sydney, Melbourne, Australia and Hangzhou, Greater China Founded in 1860, McPherson's Limited is Australia's leading provider of health, health and beauty products, with growing influence in China The company has operations in Australia, New Zealand and Asia McPherson's operates and sells beauty care, hair care, skin care and personal care products, as well as a range of kitchen essentials McPherson's main business income comes from the company's own diversified market leading brands, including doctor Levin, A'kin, maniare, lady Jayne, swisspers, multix, Moosehead and maseur Penicillin is the reprinted content of yaozhi.com, and the copyright belongs to the original author The purpose of reprinting is to transmit more information, which does not represent the view of this platform If the content of the work, copyright and other issues are involved, please contact our website message, we will delete the content in the first time.