After the promulgation of the new advertising law, the number of illegal advertisements in the country decreased by nearly 30%.

China Coatings Network
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new revised Advertising Law will be officially implemented on September 1. Zhang Guohua, director of the Advertising Supervision and Administration Department of the General Administration of Industry and Commerce, said at a press conference on the 31st that from the monitoring situation, the total number of illegal advertisements nationwide in July decreased by 6403, or 29.7%, compared with April, and the overall order of the advertising market showed a continuous improvement. According to reports, at the end of April, after the promulgation of the new advertising law, local industrial and commercial authorities investigated a number of typical illegal advertising cases in the region. According to preliminary statistics, as of August 22, a total of 3,973 illegal advertisements have been investigated and prosecuted in various places, and 3,602 cases have been ordered to stop being issued, and a fine (including the proposed fine) of 53.5631 million yuan has been imposed. The State Administration for Industry and Commerce has also identified 20 cases of illegal drugs, food, cosmetics and collectibles advertising, and carried out key supervision. In order to improve the effectiveness of advertising monitoring, the General Administration of Industry and Commerce officially launched the advertising data center, has basically achieved 31 provinces (districts and cities) 332 municipalities all media, all types of advertising monitoring. Advertising regulatory authorities can rely on this system, real-time grasp of the advertising market situation, timely delivery of monitoring found illegal advertising clues. Zhang Guohua said that at present, the General Administration of Industry and Commerce is accelerating the work of the interpretation of the new advertising law, "Interim Measures for the Promotion and Management of Public Service Advertising" will be promulgated in the near future, "Medical Advertising Management Measures" "Drug Advertising Review and Publication Standards" and other departments are seeking comments. He said that after the formal implementation of the new law, the advertising monitoring center to monitor the serious false illegal advertising, will be suspended and opened a case. For the media that publish false illegal advertisements more seriously, in accordance with the requirements of the new advertising law, regular publicity, increase exposure. At the same time, the industrial and commercial organs will further increase the intensity of advertising law enforcement, and will explore the implementation of the advertising credit evaluation system, timely publication of local media advertising credit situation.