Aged wine market welcomes new opportunities for development

In recent years, with the promotion of the aged wine market by industry organizations, more and more consumers have participated in the market transactions of aged wines.

Expansion of consumer groups In recent years, China's overall economic strength has been continuously enhanced, and the consumption power of high-net-worth users has also been continuously improved

Catering to the new fashion of consumption China's wine culture has a long history.

Pursuit of Cultural Exploration With the continuous maturity and improvement of China's liquor market, the continuous display of the cultural connotation of old wine and the influence of the overall public opinion environment, the topicality and storytelling brought by a bottle of old old wine are much higher than that of new wine or new wine of the same price.

Collection becomes a new driving force for development With the continuous development of the aged wine market, its drinking value, financial attributes and collection attributes are increasingly recognized by consumers.

Yang Jingui said that on this basis, not only high net worth users are keen on aged wine, but ordinary consumers are also increasingly concerned about the production year of liquor in their daily drinking, and actively participate in the transaction of aged wine

(Liu Rui)

"China Food News" (July 21, 2021 06 edition)

(Editor in charge: Zhu Meiqiao)