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    Home > Food News > Food Articles > "Agriculture, Rural Areas and Farmers" video log: "New farm tools" in today's rural areas

    "Agriculture, Rural Areas and Farmers" video log: "New farm tools" in today's rural areas

    • Last Update: 2021-07-25
    • Source: Internet
    • Author: User
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    Original title: "San Nong" video log: "New farm tools" in today's rural areas (keywords in Internet culture)


    The "San Nong" video log is full of the creators' self-presentation and self-development, and constitutes a vivid and vivid scenery of the times 



    Country-themed works have always been an important content of literary creation

    .
    China’s oldest collection of poems "The Book of Songs" contains ancient chants about farming

    .
    Since then, no matter the "Xanadu" in the prose, the "pity for the peasants" in the poems, the "homesickness" in the novels, the "ordinary world" in the film and television dramas, and the rural-themed literary creations all echo the changes of society and the times

    .
    At the moment, a new cultural form-the "three rural" video logs are booming

    .


    The video log of "Agriculture, Rural Areas, Agriculture, and Farmers" is based on themes of rural areas, agriculture, and farmers

    .
    In recent years, the "three rural" video logs have "growth gratifyingly"

    .
    In 2019, only one media client has accumulated 70 billion views and views of "agriculture, rural areas and farmers" content, more than 100 accounts with more than 1 million fans, and more than 1,000 accounts with more than 100,000 fans

    .
    The rapid development momentum of the "agriculture, rural areas and farmers" video log comes from: on the one hand, the continuous improvement of information infrastructure and the continuous development of Internet business models have promoted the combination of original ecological image creation in rural areas and Internet content ecology; on the other hand, accompanied by online audio-visual users The growing group and the vertical segmentation of audience preferences, the rather unique "three rural" and "original ecology" topics in natural geography, production and life, and customs and culture have received widespread attention from the public

    .
    In addition, online content production has led to sales of agricultural and sideline products, providing considerable economic income and lasting production power

    .
    From a higher standpoint, national development strategies such as ecological civilization construction, poverty alleviation, and rural revitalization provide the "strongest background" for the "three rural" video logs, and content construction and e-commerce poverty alleviation form a strong convergence here

    .


    Riding on the east wind of rural reform and development, the "Three Rurals" video diary gradually finds the right way to transform rural resources into audiovisual

    .
    The creators draw materials from local ecology, production, life and cultural resources, and vividly present the beautiful scenery of mountains and rivers, colorful folk customs, green food, rural delights, etc.
    , making "three rural areas" a "food", "lifestyle", and "travel".
    "" "Intangible Cultural Heritage" and other trendy labels are new fashions

    .


    The "San Nong" video diary often feels simple and amiable

    .
    This is not only reflected in the return to the basics in the content, but also in the "original ecology" in the aesthetic style-shooting is the "real shot" of life, and the image production method tends to "zero addition"

    .
    For example, an account with nearly 15 million fans on a short video platform, the content of each issue is an ordinary peasant woman making special food

    .
    Compared with professional food documentaries such as "A Bite of China", these video logs have a very simple shooting method.
    The content is only cooking and eating.
    The scenes are nothing more than kitchens and farm yards.
    The images are just a few fixed long shots stitched together.
    There are few lens languages ​​such as pushing, pulling and panning, let alone poetic narration full of literary flavor

    .
    But the real life scenes and rough video images make the audience seem to go back to their childhood, recalling the moving scene of mothers doing their best to make food for the family

    .
    Video content shot without professional training is not a "disadvantage", but instead achieves a unique aesthetic style, which makes it easier to establish trust and emotional connection between creators and fans

    .


    Not only that, these creators who were originally farmers or young entrepreneurs who returned to their hometowns also provided a different perspective to observe the current countryside

    .
    In the past rural writings, the subject of creation was often professional literary and art workers, and farmers were only the objects of writing

    .
    But the creator of the "San Nong" video log was born in Si and grew up in Si.
    Although the shooting tools are not professional and the shooting skills are not so skilled, but with the careful observation of this land and strong emotions, this real power is still Move people's hearts

    .
    In addition to showcasing rural life more comprehensively, the creators of the "three rural" video logs are also more motivated to combine the production of online content with local economic development through the use of video logs to reactivate more rural resources

    .
    For example, as of now, on a short video platform, more than 1,000 creators of “agriculture, rural areas and farmers” have opened small shops, with a total annual turnover of more than 200 million yuan, of which 30 creators have an annual turnover of over one million, and some have accumulated Sold 8 million catties of fruit for the hometown, increased income by more than 4 million yuan for more than 1,200 farmers and poor households, and some transformed online organizational capabilities to offline, and cooperated with local villagers to establish agriculture that focuses on the production, supply and marketing of agricultural products Cooperatives.
    .
    .
    The Internet and the rural "links" are becoming wider and deeper, and the video logs of "agriculture, rural areas and farmers" are therefore called "new farm tools" in today's rural areas

    .


    Through the "three rural" video logs, people feel the spirit of continuous self-improvement and pioneering in the current rural society, and more talents and resources will be invested in rural construction in the new era

    .
    The "San Nong" video log is full of the fireworks of creators' self-presentation and self-development, forming a vivid and vivid scenery of the times

    .


      "People's Daily" (December 01, 2020 version 20)

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