Aierjian and alihealth launched the digital platform of medical beauty brand to serve the Chinese medical beauty market -- promoting the upgrading of medical beauty quality consumption and promoting the "healthy China" strategy

September 13, 2018 / Meitong news agency / -- recently, Elgin, one of the leaders of global pharmaceutical enterprises, announced to sign a strategic agreement with Alibaba health, Alibaba's flagship platform in the field of medical health, to launch a digital medical beauty consumer education and consulting platform for the Chinese market The picture shows the strategic cooperation signed by the representatives of the two sides benefited from this cooperation Erjian and alihealth focus on building a sustainable medical and beauty ecosystem in China to continuously promote the consumption quality upgrading in the field of medical and beauty consultation and treatment Both sides will take mobile Internet, artificial intelligence (AI) and other innovative technologies as driving forces, integrate their own advantages in the field of medical beauty in China, and actively explore the o2o mode of online and offline combination The page of Erjian special zone will be launched on Ali health platform in the near future, marking the official landing of this strategic cooperation By visiting the brand page, medical and beauty consumers can book online the treatment scheme provided by Erjian cooperative medical institutions based on the brand products of Erjian At the same time, Erjian and Ali health will cooperate to develop professional online medical consultation to medical and beauty consumers through multiple channels Jason Smith, senior vice president of Erjian and President of Asia Pacific and Middle East Africa, said: "this cooperation with ALI health has created a professional digital platform for Chinese medical and beauty consumers to obtain professional medical and beauty consulting services and diversified diagnosis and treatment options in a more convenient way In the future, Aerjian and Ali health will work together to help tens of millions of Chinese medical and American consumers, under the guidance of trained professionals, go to regular medical institutions, select regular doctors and select regular products " The Internet plus China has been promoting the upgrading of China's medical quality and consumption In recent years, the wide application of Internet digital technology is exerting a more and more significant impact on China's medical and health industry, and promoting the large-scale upgrading of China's medical consumption According to BCG's "China's digital medical market reform" [1], it is expected that from 2014 to 2020, China's digital medical market will grow exponentially, and the scale of spending on digital medical services and e-commerce will increase from 293 million US dollars to 102.6 billion US dollars In the field of medical beauty segmentation where the consumer groups tend to be younger, this trend is particularly significant: from 2013 to 2017, the average annual transaction growth of medical beauty app exceeded 200% [2]; the sales data of 2017's double 11 released by Ali health shows that the sales volume of medical beauty increased by 520% year-on-year At present, online portals and mobile applications in vertical medical and aesthetic fields, including Alibaba health, are emerging rapidly and attracting tens of millions of Internet users Alibaba health platform alone has 85.5 million active users in the medical devices and health services section, and has established good cooperative relationships with many hospitals and clinics, laying a good foundation for building the medical beauty ecosystem Zhong congdi, head of alihealth's global consumer medical business department, said: "alihealth has recently launched the medical beauty service platform to explore the way to upgrade medical beauty's quality consumption The cooperation with aierjian, a leading global medical and beauty enterprise, will help both sides integrate their resource advantages in the field of medical and beauty, and jointly provide transparent and authentic medical service information and safe and effective medical and beauty solutions for Chinese medical and beauty consumers " It is also one of the important measures for Erjian to actively join hands with other parties in the industrial chain to build a harmonious medical and beauty ecosystem and help the strategic development of "healthy China" At present, China's medical and beauty industry is showing explosive growth According to Deloitte's 2017 medical beauty market analysis report [3], the scale of China's medical beauty market will reach 20.6 billion US dollars by 2020, which is expected to become the world's largest medical beauty market With the rapid development of the market, the medical and beauty industry is also facing a series of challenges In 2017, the national health and Family Planning Commission and other seven departments jointly issued the special action plan to crack down on illegal medical and beauty to improve the long-term mechanism and effectively safeguard the legitimate rights and interests of consumers In this strategic cooperation, the two sides will combine their respective advantages Ali health and beauty platform will exert its influence and guidance in the field of internet medical beauty, radiating a large number of Chinese medical beauty consumers Erjian will provide transparent and real medical beauty service information, guide medical beauty consumers to go to regular medical beauty institutions, select regular doctors and select regular products For example, the medical consumers can simply distinguish the authenticity of drugs by using the mobile phone Taobao, Alipay or Ali health APP scanning the medicine traceability code of the packaging box, and help them to enjoy the personalized beauty while ensuring their safety.