"All Silk Cats" rubbing against the "Golden Silk Cats" hot spots, a "cross-city" rights protection kicks off

Kang Shuaibo, Lei Bi, Wachacha

 

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These counterfeit trademarks

 

Caused a lot of troubleto consumers

 

Not long ago, a mustard mustard production enterprise in Yuyao also encountered a similar problem of trademark infringement.
Its "Golden Silk Cat" brand mustard mustard sauce was counterfeited by a food company in Haining, and the infringing party used "Quan Silk Cat".
Names to mislead consumers
.
Yuyao City Market Supervision Bureau law enforcement officers immediately went to Haining investigation and evidence collection, to help businesses rights
.
At present, the local market supervision department has opened a case for investigation
.

 

Similar appearance and packaging

Name difference

 

Since the beginning of this year, the Yuyao City Market Supervision Bureau has launched the "Joint Enterprises, Walk the Streets, Serve, and Break Difficulties" activities in conjunction with party history learning and education activities, in-depth coordination and resolution of the practical difficulties and problems faced by enterprises, and boosting the economy with high-quality services.
High-quality development
.

 

　　At the end of May, when the Linshan Market Supervision Office of the Bureau visited Yuyao Jinsicat Food Co.
, Ltd.
, the company’s legal representative, Mr.
Ni, "complained" to the market supervision staff: "You are here at the right time, and I am worried about one thing.
Recently, we discovered that a kind of spiced mustard sauce called "Quansi Mao" is circulating in the market.
It is a counterfeit of our company's "Golden Cat" trademark, which harms the interests of our company and the interests of consumers
.
You see, this is our company's product.
This is a counterfeit product.
How similar are the two products?" Mr.
Ni took out his mobile phone and showed the relevant photos to the staff
.

 

Authentic

Counterfeit products

 

　　It can be seen from the photos that the two kinds of spiced mustard sauce, whether it is the packaging design, product size, appearance shape, or trademark pattern, looks almost exactly the same at first glance, and even the slogan is exactly the same
.

 

　　After careful observation, you will find that the red text in the middle of the genuine packaging is "Golden Silk Cat", and the logo of the "Golden Silk Cat" logo, text, and? The name of the counterfeit product is "Quansi Cat", the TM mark is used in the upper left corner, and the manufacturer noted below is Haining XX Food Co.
, Ltd.
The core difference between the two is "Jin" and "Quan".
"On these two words
.

 

　　According to Mr.
Ni, this counterfeit product has had a great impact on them in the market.
The taste and quality are far inferior to the genuine product, which seriously damages the company's brand reputation and robs the company's market share
.
"For products that look very similar, people feel bad after buying and eating, and this loss will be counted on us
.
We don't want to carry this scapegoat
.
" Mr.
Ni was full of distress
.

 

　　In response, the staff of the Linshan Market Supervision Office stated on the spot that counterfeiting other people's trademarks seriously misled consumers and disrupted the normal market operation order.
The market supervision department will make every effort to investigate and protect the company's brand and legal rights
.

 

　　Inter-city joint law enforcement

　　Baili rushed to defend rights

 

　　Because the food company suspected of infringement is located in Haining, it is beyond the jurisdiction of the Yuyao market supervision department, and the two places are geographically separated by more than 100 kilometers, which has brought considerable difficulties to law enforcement officers in investigating the case
.

 

　　In order to speed up the efficiency of case handling, the law enforcement officers of the Linshan Market Supervision Office carefully inspected the trademark ownership of the "" legally obtained by Yuyao Golden Silk Cat Food Co.
, Ltd.
, and confirmed that the trademark has been approved by the State Administration for Industry and Commerce on August 20, 2009.
Approved by the Trademark Office of the State Administration of Administration, and the fee for trademark renewal has been paid is still within the validity period
.
At the same time, he instructed the company to sort out relevant evidence materials, and report in real name that Haining XX Food Co.
, Ltd.
infringed its trademark rights
.
On the other hand, the Haining Municipal Market Supervision Bureau, where the infringing party is located, was immediately contacted to reflect the specific situation
.

 

　　The next day, law enforcement officers and the legal representative of Yuyao Golden Silk Cat Food Co.
, Ltd.
went to Haining to defend trademark rights
.
The Haining Municipal Market Supervision Bureau immediately carried out a surprise inspection of the enterprise producing the "Quansi Mao" five-spice mustard mustard sauce, and seized more than 100 boxes of the "Quansi Mao" five-spice mustard sauce on the spot
.
After on-site investigations, inquiries, and evidence collection, law enforcement officers took compulsory measures against the suspected infringing goods in accordance with the law, and filed a case for investigation
.
The case is currently under further investigation
.

 

　　Ben was at a loss for other people's infringements and was caught in the dilemma of remote rights protection.
Who knew that the market supervision department immediately launched an investigation after learning of the company's difficulties, and also accompanied the company to successfully "cross-city" rights protection
.
The person in charge of Yuyao Golden Silk Cat Food Co.
, Ltd.
praised this again and again and thanked the market supervision department for doing practical things for the masses and solving problems for enterprises
.

　　Related Links:

　　The difference between ® standard and TM standard

 

　　R is the abbreviation of REGISTER, which means a registered trademark when used on a trademark.
® is the sign of "registered trademark", which means that the trademark has been applied for registration in the National Trademark Office and has been examined and approved by the Trademark Office to become a registered trademark
.

 

　　The TM on the trademark is the abbreviation of Trade Mark, which means the trademark symbol, that is, the words, graphics or symbols marked with TM are trademarks, but they may not have been registered
.

 

　　®Trademarks have the characteristics of exclusivity, exclusivity, and uniqueness.
They are exclusively owned by the registered trademark owner and are protected by law.
Any enterprise or individual cannot use it without the permission or authorization of the registered trademark owner, or they will be liable for infringement
.

 

　　Trademark mark TM can play a certain protective role, but if the trademark is not approved and registered by the Trademark Office, it is not protected by law.
Only when the unregistered trademark reaches a certain degree of popularity, can it be protected to a certain extent.
Obtain legal protection
.