Alternative protein is turning from a niche to the mainstream. The market share depends on taste and price. In the future, plant-based products will account for 70% of the market.

With technological progress, the emergence of innovative companies, the continuous realization of the benefits of large companies' entry into the market and capital investment, the scale of the alternative protein market will further expand to meet the public's demand for healthy and high-quality protein.
The recent report on the development of the alternative protein industry released by the Boston Consulting Group shows that by 2035, the alternative protein market is expected to reach 290 billion US dollars, of which plant-based products will reach 69% of the market share, followed by microbial fermented proteins (22 %) and cell culture protein (9%).

Alternative protein consumption is increasing

Alternative protein consumption is increasing

Consumers all over the world like to enjoy animal protein, so that in 2020, humans will eat a total of 574 million tons of meat, seafood, dairy products and eggs, consuming an average of 75 kilograms per person.

Consumption is still increasing, especially in the markets of developing countries.

At the same time, people's concerns about the environmental costs of raising food animals, animal welfare, and the impact of eating so much traditional protein on human health are growing.

Alternative protein is changing from a niche product to a mainstream.

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Tetra Pak pointed out in a "White Paper on Plant-Based Beverages" released in March this year that with people’s in-depth understanding of food production methods and the growing morale of consumers, the nutritional value of plant-based products has been gained.

Positive recognition.
The concepts of vegetarianism and flexible vegetarianism are expanding and expanding veganism, and the total number of vegetarians has tripled in the past five years.

"Transparency, sustainability and sourcing sources, whether for locally produced non-GMO raw materials, packaging and transportation, are important considerations.

" The white paper also pointed out that Gen Z and millennials have realized that dietary choices are important to the planet.
As a result, they will choose their life>15% of millennials have already started a vegetarian diet, and by August 2021, this proportion will rise to 32%.

Accelerate innovation

Accelerate innovation

The report also shared the latest progress of NewH, an innovation fund under Health Healing last year.

It is understood that Jianhe invested 60 million U.

S.
dollars (about 390 million yuan) in 2018 to establish an innovation fund NewH.
Its investment areas include infant formula, baby care, probiotics, skin care, hair care, vitamins, herbs and Mineral supplements, life>

"The fund focuses on unique and differentiated businesses in the health and healthcare fields by cooperating with companies that are committed to innovation and growth beyond the industry.

" Jianhe stated in the report that NewH developed innovative brands and products in the fields of nutrition and health.
, Technology or business model, etc.
, to expand innovation opportunities for it, and closely follow the "potentially disruptive new products, science, trends and technological development", to provide the group with complementary solutions for R&D and mergers and acquisitions.

As of last year, NewH has invested in personalized skin care company Proven Skincare, Meta Flow, the manufacturer of the metabolism tracking handheld device Lumen, and skin care company Bod Australia.

According to the data, Proven Skincare relies on artificial intelligence to develop data-driven skin care programs and customize completely personalized skin care products.

Lumen will detect and analyze the gas exhaled by the human body, and calculate the type and ratio of energy burning through scientific algorithms to achieve reasonable and more appropriate dietary recommendations for users.

In the report, Jianhe also mentioned that in 2020, three global innovation strategies for maintaining intestinal microecological health, enhancing immunity, and health and beauty will be finalized from the inside out, and consumer experience, customization and sustainable development will be finalized.

As the three key driving factors in this innovation field.

Facing the challenge of the epidemic last year, the group still maintained a high investment in research and development.

The total investment in research and development was US$20.
1 million (approximately RMB 132 million), and 77 health science researches were conducted.
18 new patents have been added, and more than 110 patents have been applied for.

Throughout 2020, Jianhe has launched a total of 151 new products, including skin care products, infant formula milk powder, vitamins, herbal and mineral nutritional supplements, packaged foods and baby products.

In the key research and development areas, Jianhe has carried out a series of research projects in response to the above-mentioned global innovation strategy, including "development of a variety of human milk oligosaccharides (HMO) combinations recognized for intestinal health functions and microbial interactions", "helping to promote ingredients Advanced pre-clinical model with the identification of the combination of ingredients to develop a new generation of products that improve immunity, digestive system, anti-aging, mobility improvement and beauty effects" and "intestinal microbiome, breast milk microbiome and skin microbiome Gene sequencing analysis" etc.

Health He also pointed out in the above report that, in the long run, the new crown epidemic has triggered irreversible changes in consumer demand and behavior, "especially the increasing demand for immunity-enhancing and health-related products, which is extremely Opportunities".

For Health He Group, whose product line has fully covered consumers of all ages and all-round nutritional needs in family life, it is currently accelerating its realization of becoming a global leader in the high-end nutrition and health industry by investing in cutting-edge R&D and accelerating product innovation.
Goal.

Source: China Food News Big Health Industry, snacks on behalf of foodinc

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