An emerging source of protein other than whey

Protein is an important trend in product development in the novelty snack, cereal and dietary markets. Chicago-based market research firm Inmint says protein is being more attractive to consumers because of its satiety and weight control benefits, with
60 percent of
men and
67 percent of
women looking for the nutrient in packaged foods.natural product designers are exploring new ideas for developing protein products for calorie reduction and convenience, as well as anti-allergic alternatives to traditional soy and dairy products.

many of these new products
-9
at the Natural Products West Show in Anaheim on March
.proteinprovides a solution for product requirements that do not contain bioengineering ingredients such as soybeans or cows that may be fed bioengineered crops. A new line of chewy organic oat bars from General Mills'
Cascadian Farm
contains
9,
grams of this plant-based protein, which comes in both honey-roasted tree nuts and peanut butter chocolate chips.Cascadian Farm
Protein Chewing SticksThe new line of
Strong and Kind
Bars, launched by
Kind Healthy Snacks
in New York, contains
10
grams of protein from almonds, seeds and pea protein. Varieties include delicious flavours such as honey-smoked grilled meats, Thai sweet peppers and grilled Mexican peppers.pumpkin seedsare being used in snacks and stick foods. Kathie's Kitchen
,
,
. Kitchen L.L.C.
) brand
SuperSeedz
launched
8
flavors of shelled dried roasted pumpkin seeds with cocoa and coffee, cinnamon and sugar and spicy flavours. The new gluten-free oat roll
Gypsy Crunch
adds pumpkin protein in addition to pistachios and almonds., Pa.
, Pa.
)
Brad's Raw Foods
's
Brad's Raw Sprouted Seeds
, featuring pumpkin seeds that germinate in filtered water and are seasoned with organic seasonings. Cliff Bar and Co.,
, California.
in its
Kit's
new variety of fruits and seeds, featuring cherry and pumpkin seeds, has been introduced in its portfolio of sticks.chickpeas in
Freedom Foods
products, chickpeas are no longer limited to being made into chickpea puree as a source of protein.
freedom Foods
, a business unit of the
Freedom Foods Group
in Caringbah, Australia, has launched the
Pro-Teen Crunch
cereal containing
3
grams of protein per serving from chickpea flour.
Hope Foods
,
of Boulder
, Colorado, is a maker of chickpea puree, and the main ingredient in its new line of chocolate-flavored smear sauces is organic chickpea puree.
Maya Kaimal Chickpea Chips
is a gluten-free potato chip snack with a light salty, grain seed and sweet hot sauce.
Chick-a-Peas
is a crispy baked snack made from chickpeas, with sea salt and salad sandwiches. buffalo a staple of the prehistoric diet, and wild beef is replacing buffalo as a lean alternative to meat snacks and beef jerky. the
National American Natural Foods
brand
Tanka Bar
in Kyle, South Dakota, has introduced wild beef sticks that contain
70,
kca of calories and
5
grams of protein per serving. In addition
turkey, beef
, there's a protein bar made from grass-fed bison, says Epic Bar, of Austin, Texas. This low glycemic index, gluten-free product with a protein content of
11
grams, features un marinated bacon and cranberry dried. Epic Bar Quinoa Qrunch Foods
's
Keen-Wah
calls quinoa the perfect protein in the

plant kingdom
" in its new
. This original cereal is also known for its
-powered
in the breakfast range.
Qrunch Foods
also produces vegetarian burgers made from quinoa.
Qrunch Toastables
is a gluten-free waffle alternative made from organic quinoa, leeks and millet with cinnamon herbs, blueberry lemons and fragrant maples.
I Heart Keenwah
quinoa has a peanut sugar texture and sweet taste, with chocolate sea salt, cranberry cashews, turmeric peanuts and cocoa peanut butter. The American Pecans The Neat Foods L.L.
in Lancaster, .C.
's new meat replacement,

Pure (
neat
)
"
, uses pecans, as well as chickpeas and gluten-free whole grain oats and oatmeal to increase protein and flavor to achieve the texture of ground beef. The product is soy- and gluten-free and has
,
varieties of original, flavored and Mexican flavor,
4
protein per serving. Neat Foods
Meat Alternatives in the end although insects won't be available in mainstream products any time soon,
powders provide a lean and sustainable source of protein in Salt Lake City
Chapul
's new energy bars. The product is made from organic sea ostates, peanuts, oats and ground brown powder and contains
8
grams of protein, peanut butter and chocolate flavor. Insects require less land resources and emit less greenhouse gases than livestock, soybeans, corn and rice, the company said.