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    Home > Coatings News > Paints and Coatings Market > Analysis of coatings industry in China from the perspective of industrial economy

    Analysis of coatings industry in China from the perspective of industrial economy

    • Last Update: 2019-12-04
    • Source: Internet
    • Author: User
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    Urban construction and social progress have contributed to the rapid development of the construction industry and brought great opportunities for the development of the coating industry, but even in such a good form, the development of coating enterprises is also quite different Based on this, it is proposed to analyze the current situation of China's coating industry from the perspective of industrial economy, so as to study the laws and formulate countermeasures Through the research on the characteristics of the coatings industry in the market in China, the characteristics of high concentration, low production threshold and small product difference are summarized Then, based on the analysis of the competition trend of domestic coating industry from the economic perspective, it is clear that technology is the key to the survival of enterprises *This paper analyzes the product performance of China's coating industry from the perspective of industrial economy Through the analysis of the demand for coating, it is clear that the production of environmental friendly green coating is the key factor for the sustainable development of China's coating industry In the traditional sense, paint is also called paint, which is mainly used to apply on the surface of solid objects It can protect or decorate the solid on the surface, such as forming anti-corrosion insulation layer According to the different properties of the coating medium, it is divided into water-soluble coating and non-water-soluble coating; according to the different functions of the coating in the use process, it is divided into home decoration coating, functional coating and anti-corrosion insulation coating Since Shanghai built a paint factory in the early 19th century The development of China's coating industry has a history of more than 100 years In recent years, the total annual production of China's coating industry is more than 500000 tons With the development of the coating industry in the economic market, the concentration degree of the industry is more and more high Some small and medium-sized coating units are facing the risk of bankruptcy or collapse under the running of relative cost, environmental protection, brand effect, etc the following will be based on the perspective of industrial economy to carry out market characteristics of the coating industry in China The analysis of the trend of competition, the performance of the industry and so on will provide the direction for the sustainable development of the coating industry in the economic market Analysis of market characteristics of China's paint industry from the perspective of industrial economy: Based on the economic perspective, China's paint industry has market characteristics such as high concentration, low industry threshold, and small product differentiation The following will make a specific analysis of the form of the paint industry displayed in the market according to the development trend of the economic market First of all, China's coating industry is mainly used in building decoration in the market Consumers usually concentrate in choosing coating enterprises According to the relevant survey data, only the designated coating enterprises produce more than 5000 tons of coatings every year, and the remaining coating enterprises produce less than 1000 tons of coating materials every year In the economic ranking of the coating market, the top ten coating enterprises The production of coatings accounts for more than 60% of the total production of coatings market, which indicates that the concentration of the production of coatings in China is relatively high and the development of the market is relatively immature Secondly, the threshold of coating industry in China is relatively low The process of coating production is basically to mix a variety of raw materials directly, and to implement mechanized production of coating through large-scale mixing equipment There is no complex chemical reaction in the whole production process Most suppliers will provide coating production formula for enterprises in the process of selling raw materials in order to attract customers This production formula has certain limitations on the selection of raw materials in coating production, but the enterprises related to building decoration can start coating without any technical investment Production of materials Low cost and poor technology reduce the threshold of entering the coating industry From the perspective of industrial economy, this phenomenon makes the coating industry highly dispersed, which is also one of the manifestations of market characteristics With the careful division of the coating industry in the economic market, the boundary between the high and low grades of the coating industry is very clear, but there is basically no difference in the form of performance after the use of the coating The coating industry will develop towards the trend of diversification in the future from the perspective of industrial economy How to provide consumers with diversified choices is the sustainable development of the coating industry in the economic market The first factor Analysis of the competition trend of China's coating industry from the perspective of industrial economy: Based on the perspective of industrial economy, the competition of China's coating industry in the economic market is very fierce Some state-owned non-profit enterprises, due to the relatively small market pressure, lead to backward production equipment and low level of technological innovation With the integrated development of global economy, the coating production technology of some large private enterprises has been integrated with the production technology of western developed countries, which directly limits the development space of state-owned production units in the market The fierce competition in the market from the perspective of industrial economy promotes the internal and external adjustment of some coating production enterprises, which leads to the development of the industry more and more, and at the same time, some enterprises are forced to change careers With the advanced technology of western developed countries entering China, some large-scale enterprises have chosen to cooperate with them, such as the entry of British ICI enterprises, which makes the paint market of our country gradually move towards the international development, and also provides a higher development platform for some private units Although some private enterprises have been able to develop in the economic market with their own flexible marketing methods, due to the defects of small-scale enterprises in the folk workshop type marketing mode, it is difficult for small-scale paint production units to keep a firm foothold in the market, but at the same time, there are also some successful private enterprises, which are active in the market competition trend Absorb the advanced technology of large enterprises, and occupy a place in the market through continuous optimization In the economic market, the key to the competition among the coatings industry in China is "brand" Brand effect is a part that can not be ignored from the perspective of industrial economy For example, in the paint sales mall, the price of a barrel of lipang brand coatings can be as high as 200-300 yuan Compared with the coatings produced by some small enterprises in China, the average price is about 100-170 yuan, and the popularity of the coatings products is about 100-170 yuan It is usually reflected by the paint brand All kinds of advanced production equipment and optimized production technology can be expressed by the brand However, some enterprises do not pay attention to the excellent quality of the paint, even though they can make short profits in the market, but they do not meet the implementation of the sustainable development strategy With the market advantage, the fittest is dying out The development model will be gradually eliminated by the market Therefore, to ensure the stable and sustainable development of China's coating industry in the market, the key is to ensure the technical competition under the condition of brand.
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