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Analysis of LED lighting companies-Op Lighting: Focus on sales channel management

 Last Update: 2021-09-13
 Source: Internet
 Author: User

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[ Chemical Machinery Network Star Enterprise ] Market Corporations: Op lighting (603,515), sunshine lighting (600261), Foshan Lighting (000 541) and so on
.

Chemical Machinery Network Star Enterprise Chemical Machinery Market Corporations:

The core data of this article: operating income, LED lighting operating income, LED lighting business regional distribution, LED lighting gross profit margin, etc.

The core data of this article:

1.
All-round comparison of leading companies in China's LED lighting industry

China's LED lighting industry is developing with the continuous development of LED lighting technology
.
Since foreign brands entered China in 1995, China's lighting technology has begun to promote and grow rapidly, and the number of LED lighting companies has also increased
.
At present, the leading companies in China's LED lighting industry mainly include Op Lighting, Sunlight Lighting, and Foshan Lighting
.
Affected by the new crown epidemic in 2020, the operating income of Op Lighting and Sunlight has declined; From the perspective of regional distribution, both companies have layouts at home and abroad
.

　　2.
Op Lighting: the layout of the LED lighting business

　　OP Lighting was established in 1996.
In 2010, it established the Wujiang Industrial Park R&D headquarters in Wujiang, Jiangsu, and became an exhibitor of the Expo private enterprise and a supplier of lighting products and lighting systems
.
Op Lighting went public in 2016 and officially signed a smart home strategic cooperation agreement with Huawei
.
In recent years, Op Lighting has won the German IF Design Award, Huawei HUAWEI HiLink Best Strategic Partner Award, Interface Gold Medal Award-Annual Listed Company Social Responsibility Award and many other awards
.

　　3.
Op Lighting: LED lighting business layout and current status of main business operations

　　——LED lighting technology research and development: technological innovation develops towards intelligence

　　As an LED lighting company, Op Lighting attaches great importance to technology research and development in order to enhance product competitiveness
.
At present, the main technical research and development direction of OP Lighting is intelligent lighting.
The main technological innovations include digital power innovation technology, diversified intelligent lighting solutions and industry-leading NB-IOT road lighting intelligent control solutions
.

　　From the perspective of OP lighting R&D investment, OP lighting R&D investment has basically shown an upward trend in recent years
.
The R&D investment in 2018-2020 will be maintained at more than 300 million yuan, and the proportion will also remain at about 3.
8%
.

　　——Production and sales of LED lighting products: there is little difference between production and sales in recent years

　　In recent years, Op Lighting has devoted itself to the lighting business
.
From the perspective of production and sales, the LED lighting business production and sales are generally on the rise; from the perspective of production and sales rates, the production and sales rates have fluctuated in recent years, but they are all at a relatively high level, all above 96%
.
In 2020, the output of LED lighting products will reach 369.
24 million, the sales volume will reach 359.
34 million, and the production-sales rate will reach 97.
32%, leading the industry
.

　　——LED lighting business regional layout: focus on the development of domestic business

　　From the perspective of sales area, OP's lighting business is mainly concentrated in China, achieving sales revenue of 7.
296 billion yuan, accounting for 92%; in foreign regions, achieving sales revenue of 607 million yuan, accounting for 8%
.
From the perspective of overseas business, the company continues to consolidate localized operation capabilities and strengthen cooperative alliances to actively respond to the impact of changes in the external environment.
In 2020, overseas business will achieve business revenue of 607 million yuan, accounting for 8%
.

　　——LED lighting sales management: complete product categories and wide sales channels

　　From the perspective of the type of LED lighting business, it is mainly divided into four major sectors: home lighting and light source products
.
In recent years, Op Lighting has vigorously developed commercial lighting business, and has many projects in the fields of hardcover real estate lighting, municipal lighting, industrial lighting, etc.
For example, the company will complete the first phase of Chengdu Metro Line 9 in 2020; in Beijing, Tianjin, Shanghai, and other places 5G technology based on more landing lights control projects; cooperation with companies such as Dole painting
.

　　OP Lighting manages different sales channels according to different businesses
.
From the perspective of home furnishing business, the main channels include township sinking markets, terminal retail stores and model stores in key areas.
Through opening up markets, increasing stores and strengthening marketing capabilities to ensure stable passenger flow and sales revenue; from the perspective of e-commerce business, except In addition to traditional e-commerce platforms, the company is also actively exploring new e-commerce platforms; from the perspective of commercial business, the main sales channels and downstream customers include leading real estate companies and local governments
.

　　4.
Op Lighting: LED lighting business performance

　　From the perspective of the operating income of the LED lighting business, from 2016 to 2019, OP Lighting's LED lighting business has shown an upward trend, but the growth rate has gradually slowed down
.
Affected by the new crown epidemic in 2020, OP Lighting's LED lighting business revenue has declined, reaching 7.
97 billion yuan
.

　　From the perspective of the gross profit margin of the LED lighting business, from 2016 to 2020, the gross profit margin of OP Lighting's LED lighting business has fluctuated, but they are all at a relatively high level, and have remained above 35% in the past five years
.
In 2020, OP Lighting LED lighting gross profit margin will reach 37.
74%
.

　　5.
Op Lighting: LED lighting business development plan

　　After the global new crown epidemic in 2020 has affected the business of Op Lighting and its subsidiaries, Op Lighting has planned its business in terms of channels, products, supply chain, organization and talent management
.
In terms of channel management, OP Lighting proposes plans to expand the sinking market, increase the market share of commercial lighting, and develop new online marketing; in terms of product management, OP Lighting proposes to deploy new products in the direction of smart homes and human factors lighting; manufacturing supply chain On the one hand, Op Lighting will accelerate the promotion of intelligent manufacturing and improve the ability of timely delivery of products; on the aspect of organization and talent management, it will further improve the level of human resource information management and conduct talent training
.

　　The above data refers to the "China LED Lighting Industry Market Prospect and Investment Strategic Planning Analysis Report" by the Qianzhan Industry Research Institute.
At the same time, the Qianzhan Industry Research Institute also provides industry big data, industry research, industry chain consulting, industry map, industry planning, park planning, industry Solutions for investment promotion, IPO fundraising and investment feasibility studies, and prospectus writing
.

　　Original title: dry goods! Analysis of Leading Enterprises in China's LED Lighting Industry in 2021-Op Lighting: Focus on Sales Channel Management

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