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China Coatings Network
News: As
of
coatings industry, diatom mud in recent years has entered a period of rapid development. However, the high price and short development time of diatom mud cause the consumer's approval of the product is not high, and the vicious competition and confusion in the early stage of the development of the industry has brought many difficulties for the penetration of diatom mud in the consumer market. Many dealers are afraid to get involved for these reasons, even if there are "lucky" dealers to make a "windfall profit", for other dealers not only did not encourage, but will add to their concerns - the expansion of the diatom mud market is too difficult. Therefore, we need to carefully analyze the dynamics and trends of the entire industry market.
according to statistics, in 2013 Chinese the average income was about 30,000 (including urban and rural population), in 2013 the per capita consumption capacity of urban residents consumption expenditure of 18,023 yuan, rural residents consumption expenditure of 9453.6 yuan. According to this data, a family of three calculated that many people can not believe that the original china's spending power is not so bad. That is to say, whether it is dealers or the company's business personnel, do not take other people can not spend up perfunctory themselves. The real international "well-known trademark" is the "Chinese", every region even backward poor mountain areas have such a group of people are known as "Tuhao", they not only in the domestic consumption capacity is terrible, and even have nothing to spend their money abroad, most of their reasons are that there is no good brand and trusted quality.
since the beginning of 2007, diatom mud has quietly been quietly in some parts of the country to try to promote, and most of these manufacturers are domestic manufacturers of art coatings. Fujian, a coating materials company using silicon dioxide,
kaolin
and other minerals developed the first generation of diatom mud. Although can meet some occasions of coating but its disadvantages are significant: such as insufficient viscosity, easy to powder, fade and so on. 2013 is a domestic diatom mud manufacturers of an expansion stage, large and small diatom mud brand springing up and growing, some brands in a year to the brand to achieve the domestic first-line brand, and made huge profits. By October 2014, the diatom mud market had taken on a new test: agents were -watching, stores large and small were closing, and consumer complaints were continuing. Baidu is all described as follows: "a room full of dust, some places appear to fall off, a spray of water on the total ruin, the color is very serious, the fragrance is too strong must have added flavor..."
Domestic diatom mud market is uneven, many unscrupulous manufacturers use white cement, lime doped in diatom mud products to second-best, the use of low-cost intervention in the market, the use of various concepts to attract consumers to buy. Here, sincerely exhort some bad manufacturers to stop these so-called concept speculation, down-to-earth products to do a good job, the process to do a bit of meticulous, to our market to expand a strong selling point, but also diatom mud market a piece of clean soil. Playing the concept can only play more and more dead.
, we have to admit that diatom mud is a new product and the trend is unstoppable. So why are many diatom mud brands struggling to open up the market? I was talking to some dealers and peer managers when I found that they have a common problem "management can not keep up, business people's thinking has not been put away." As a manager and operations professional, I believe we all understand a truth: each company has its weaknesses and strengths, to learn to play their own strengths combined with the company's strengths to work steadily. May I ask, if the company has everything complete, nothing is lacking, everything is done in place, what else do you need to do?
the internal causes of everything determine the external development trend, an enterprise is no exception. As a brand operators first have to master their own product characteristics and strengths, understand their weaknesses, take the long and short. Instead of complaining all day long about their own company management is not perfect, products are not rich enough, the price is too high, incomplete materials and so on. If even you as an internal staff have no confidence in their own products, I believe you go out is also no bottom, let than expand the market. Believe in one truth: most of the world's top 500 companies started out as "small workshops", and their success was not because they were at the forefront of the world from the start, but because of their internal dedication and constant efforts to innovate.
This is a very general concept, diatom mud market operation, many enterprises have a try mentality, as long as the trend to catch a withdrawal of the policy route is tired of their own also suffering dealers and consumers. Just like some time ago when the diatom mud market spot checks found that nearly 40% of the products are fake and inferior products, and even some brands or in Baidu and other search engines spent a lot of capital hype concept to go in the domestic diatom mud brand top. But in the long run, these short-sighted enterprises have put a successful end to their own market. Because, they ignore one basic thing, that is professionalism and persistence.
through a few simple aspects of analysis and understanding, we can easily see that, in fact, the expansion of the diatom mud market is not so difficult, but the key lies in the enterprise. As an industry development trend, diatom mud will become a key material market for interior decoration in the next 3-5 years. And people's understanding and acceptance of diatom mud is gradually mature and accepted. With the improvement of living standards, consumers' demands on products are no longer simply for decoration, but more will put health and environmental protection in the first place in the choice of products. As for the price is not very important resistance.