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    Home > Coatings News > Paints and Coatings Market > Analysis: Paint enterprises in the future development planning trends

    Analysis: Paint enterprises in the future development planning trends

    • Last Update: 2021-01-21
    • Source: Internet
    • Author: User
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    China Coatings Network
    : We are now promoting the brand is also good, brand strategy is also good, are hoping that this market can continue to develop. But China's
    paint manufacturers
    production scale is generally small, manufacturers are more. Throughout the market, in terms
    of
    coatings in China, any product produced in the Chinese market using Chinese employees should be considered a local product. Domestic brands, foreign brands in the Chinese market is relatively conflicted.
    but as a business itself, which enterprise is better managed and has a larger market share is easier to survive. From a social point of view, whether to get cost-effective products, is the pursuit of customers. A product in the end market should be so that ordinary people can feel that their lives are helpful. From this point of view, large enterprises and small enterprises do not conflict. As a multinational company is also good, or domestic production of foreign brand paint, their production and sales are used in another way, that is, scale production, network sales, branding, brand promotion, but in fact, as ordinary people, cultural backgrounds are different, targeted different, for 1.4 billion people, is not able to use the same way to serve? In other words, as small and medium-sized enterprises, it should not be very realistic to follow the development model of other foreign companies to build brands.
    because the brand is not artificially built, it is more of a word-of-mouth, is a patient and sustained service to the market after the market returns. You must have patience, you must have confidence, have the perseverance of becoming a hundred-year-old shop spirit! From Shunde, Guangdong Province, its new production base, hundreds of
    paint factory
    production
    building coatings
    about 10 years, now many enterprises are also facing great difficulties. Why? No one wants to be the first crab eater, they want to be the second. As soon as I see the market develop, I get into the market quickly, and then I do what others do. No features, what brand do you talk about?
    As a small and medium-sized enterprises, is in the gap between large enterprises to survive, it should be said that between large enterprises and large enterprises is their safe living space, when in their impact become the main dumping object, where is the safe space? What is it?
    every business should explore it! In fact, large brand manufacturers are also exploring their living space, this competition is a good thing, the result of competition is to provide society with more cost-effective products. It is clearly unrealistic for the average small and medium-sized enterprise to join such a competition in the same way and will soon be crushed because its size does not reflect the same effect.
    where should these small and medium-sized enterprises break through? As far as products are concerned, we can see that China is a global processing plant. Profits from processing are low, and Chinese companies are used to pursuing cheap products. It is therefore not possible to focus on performance, but on appearance and packaging, and then try to drive down manufacturing costs, including raw material costs, labor costs, sales costs, and then low-cost sales. Such a model makes the enterprise simply can not develop, naturally also has no relationship with the brand. So a product is first designed and then manufactured and sold.
    our domestic enterprises on this basis to develop scale, and even want to continue to invest in development, think carefully, this is called scale? Just a little bigger than your original, can not be called scale, still can not have a scale effect, so simply rely on this development, can only increase the cost of investment, make your return more difficult, because other can not go up. Therefore, we should consider improving the design ability! Although the product is manufactured, but if there is no good idea to design, your product does not have its due added value. Our domestic enterprises' product design capabilities are generally low. The main reason is that producers are out of touch with the market.
    and the product design referred to here includes many aspects, such as product performance design, marketing ideas, as well as packaging, publicity and so on. All in all, for small and medium-sized enterprises, is tailor-made for customers! If you really have the ability to design a product, you can
    latex paint
    , then why can't you sell it for a price? Because you did not design the product it should be cost-effective, did not design to make customers interested in unique products! So you first of all to design products, we do not have such design capabilities, are blind, others do what I do, then can only spell scale!
    can we improve
    design capabilities of
    coatings companies? The essence is the innovation and research and development ability of enterprises, but innovation and research and development is by no means behind closed doors. It will come from another aspect - sales. I say sales are not sold through special stores or supermarkets like big companies. We hope that small and medium-sized enterprises can provide extended services! Paint is not a terminal product, three points of products, seven points of construction, making it a coating film. In other words, it's actually through construction that you sell your products to thousands of households, not just the network.
    coatings have different quality properties in different applications, and only through construction can this be reflected, and only through construction can you be inspired to design different product characteristics. These characteristics are often not scale effects! Big brands don't do special, small amounts of feature products. But the market has such demand, and small and medium-sized enterprises can do is not the amount, but do not bother to meet different customer needs. This tailor-made must be through your construction to show your products, it is difficult to standardize.
    so your product must extend to construction, you should sell not paint but coating! This way your product will be accepted by ordinary people, they will know what your product is really good.
    We must take into account that you are talking about the scale effect at the same time, many of the middle links in the market using improper construction methods, such as for polishing convenience, batch scraping water absorption rate of high putty, paint before the use of a large number of water, which leads to many units do not want to use paint. Why don't you want to use paint? Is because we do not control the construction, painting and construction of the link is the pursuit of profit, it is not really highlight your brand effect! Your product is no better, if you change the original formula arbitrarily during the construction process, you can not get a good coating. For example, a large amount of water, in fact, is adulteration.
    , today's paint enterprises do not deliberately pursue the brand, because you are an enterprise, you should have an entrepreneurial spirit! This is different from product design. It's the end of the day that companies are starting to think about how to survive rather than how to create brands. Brand is in your perfect service after the realization, through the customer and market reputation and natural formation, not artificially imposed, not just by advertising to say good, if your products can not win the favor of customers, your ads play well, will not form a brand, but counter-wishers.
    , the paint market also has raw material prices, which we do not want to face the problem. But always have to face, think of countermeasures. I think the industry's biggest concern at the present time is how companies survive. Talk about survival and then development. I am referring in particular to small and medium-sized paint companies. Big business they don't need your care, they think about their own way of life.
    the price of oil to drive up the price of raw materials paint is a fact! But the price increase is higher for small and medium-sized paint factories. This is not to say that it can be solved by rapidly expanding its size. For small and medium-sized paint factory, no brand, no raw material cost advantage, no research and development design capacity, at the beginning of the plant is a fact. Small to large should have been a process, but many people believe that small profits can also survive, because there is no brand and price.
    results in this round of uneven cost competition has become the object of market integration! or be merged or discontinued. In addition to the pressure of rising raw material prices, there is also the cooling of the real estate industry. So I think this year small and medium-sized paint factory in addition to continuing to maintain the original design for new housing paint production and marketing methods, but also should develop the old house renovation market. In developed countries this is the main market for coatings! Renovation of old houses in pursuit of personalized, humane, so no matter from the variety or construction have special requirements. This is the vast space to extend the service! In short, from the pursuit of quantity to quality!
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