Analysis: What obstacles are blocking the development of water paint?

China Paint Network
: Over the years, water paint with its environmental protection and energy-saving, strong adhesion, rich colors, simple construction and other characteristics in foreign markets have been well received by consumers. However, in China, although there is the history of the existence of the most stringent environmental protection law, water paint publicity efforts are also increasing, so that water paint in the
paint
market to occupy a place, but water paint in the consumer should be recognized and the market should be in the position, there are still several obstacles need to be broken.
, most of China's water paint market is acrylic-based products. Acrylic acid is a prominent feature of the molecule is a mesh structure, only in the horizontal extension distribution, this characteristic is precisely the market most of the water paint decoloration, color change, poor adhesion ability, cracks and flaky shedding and other problems the main source. In addition, most of the domestic
passing enterprises
process is not mature, coupled with the new polyurethane and acrylic polymerized water paint, production costs are high, resulting in some water paint on the market can not meet high standards, high levels. The great differences in the natural environment of north and south of China, as well as the differences in decoration habits, put forward high-quality, diversified requirements for water paint. Chinese consumption concept of water consumption requires that water paint should have a practical and affordable market specificity. These, domestic water paint enterprises are still very difficult to do for the time being.
because of the immaturity of the technology led to the product itself immature, and ultimately reflected in the market terminal, so that the quality of water paint products is uneven, which directly affects the choice of water paint products.
of the immature water paint market is the speculative mentality of some paint manufacturers. As a product with good prospects for development, water paint has attracted many paint enterprises. However, as a product still in its infancy, it needs coating enterprises from product development to production, promotion, to sales, service, all links, every step are meticulous and meticulous. However, now many enterprises are seeing the good prospects of the water paint industry and holding the "overnight rich" mentality into the industry, some enterprises from a research institute to buy back the formula immediately after the start of production, they only see the production process cost input, and forget the importance of marketing and after-sales service and other links. Such a quick and quick approach, so that the production of products because of quality, channels, services and other issues can not successfully open up the market, so that it is difficult to achieve the desired goal. In order to recover the upfront costs to obtain short-term benefits, enterprises only rely on low-cost impact on the market, completely ignoring the enterprise's responsibility to the market and consumers, but also greatly affected the water paint products in the minds of consumers in the market image.
in addition to enterprises, there are some dealers also have a speculative mentality. Most of these dealers are outsiders who don't know or know much about water-based paint, or losers who originally ran solvent-based products. Like speculative paint companies, they take an irresponsible attitude towards the market and consumers, hoping only to make a fortune with the "healthy, environmentally friendly" fashion selling point of water-based paint.
"the most stringent environmental protection law in history" "paint consumption tax" and other policies, water paint is indeed good news, but the long-term occupation of the dominant position of home decoration
painting
will really disappear overnight? Obviously not. According to statistics, there are about 8000 paint manufacturers, nearly 20,000 brands. As you can imagine, as a new product of water paint into this competitive "battleground", will encounter a very large resistance.
due to technological innovations and breakthroughs, water paint to replace paint products has become an inevitable trend. Therefore, the emerging water paint in the market to get a piece of the pie, is bound to be the traditional paint products of the collective crackdown.
, the paint industry is producing semi-finished products, the final effect of its products need painters in practice to achieve. "Three-point coating, seven-point coating" is this truth. However, due to the influence of traditional concepts for a long time, paint in the domestic decoration industry has been regarded as the lowest level of work, enterprises rarely train painters, resulting in the vast majority of painters in the country's professional quality is generally low. For painters, water paint is undoubtedly "new things", painters do not have any practical experience in water paint, they do not want to try, do not know how to go to the construction. This greatly hinders the application and promotion of water paint.
of course, we believe that with the attention to environmental protection, environmental and health requirements are getting higher and higher, water paint instead of paint, fully occupy the paint market, it is only a matter of time. In this process, water paint but also iron also need their own hard, and constantly improve the level of water paint technology, training water paint professional and technical personnel, regulate the water paint market, so that consumers really use at ease!