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    Home > Food News > Food Articles > Apheducinated lactic acid bacteria drinks are said to be equivalent to sugar water costs less than 1/4 of the price

    Apheducinated lactic acid bacteria drinks are said to be equivalent to sugar water costs less than 1/4 of the price

    • Last Update: 2021-02-08
    • Source: Internet
    • Author: User
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    Seon Yu
    /
    Comics at room temperature difficult to have stomach function price is comparable to low temperature productsExperts said, normal temperature lactic acid bacteria beverage not only does not involve the process of receiving bacteria, but also in order to extend the shelf life, kill the bacteria species, its special function of enhancing gastrointestinal peristalsis is only to fool the consumer's gimmick, sterile as a bacteria sold ever-warm lactic acid bacteria beverage is essentially equal to sugar water.Efficacy: no bacteria lactic acid bacteria beverage " in the past, every year before, do activities are some big brands of high-end warm milk, this year is a little different, normal lactic acid bacteria product activities are very strong, but also to supplement protein, but also to lose weight, quite cost-effective. "In the warm dairy area of a large supermarket in Beijing's North Third Ring Road Show, a guide is selling his brand of lactic acid bacteria drinks.Beijing Business Daily reporter saw that, with most of the past temperature dairy area by different tastes and formula milk occupied different, this year's region in addition to Wahaha launched lactic acid bacteria drinks, there are many not very well-known products, including flavor power, samples, Zinwei and more than a dozen brands. Not far away is the supermarket's dairy freezer, has been layout of China's foreign brands for many years to raise Lotto, taste full and nearly two or three years to start lactic acid bacteria product research and development of Mengniu, Yili and other products are sold here.the specifications and packaging of these warm lactic acid drinks are very similar to those found in refrigerated areas. The comparison found that the shelf life of the product in the room temperature zone shows that
    6
    months, the lactic acid bacteria products in the freezer are mostly
    30
    days, and the requirement is at
    2-10
    degrees C.since they are lactic acid bacteria products, why is there a difference between low temperature and room temperature?According to dairy expert Wang Dingmian, although many products are labeled as lactic acid bacteria drinks, but the shelf life of
    30
    days and requires storage in a low-temperature environment belongs to the active lactic acid bacteria drinks, that is, commonly referred to as cryogenic lactic acid bacteria drinks, such products in the production process involves complex bacteria process, not only high cost, and generally requires the number of active lactic acid bacteria per milliliter of active milk should not be less than
    1 million
    . Consumers only drink this lactic acid bacteria products, lactic acid bacteria in the human body's large intestine rapid reproduction, while producing acid, thus effectively inhibiting the reproduction and reproduction of corrupt bacteria and pathogenic bacteria, play a role in protecting the gastrointestinal. And the temperature lactic acid bacteria drink after fermentation of lactic acid bacteria after heating sterilization, no longer contains live bacteria, not only simple process, but also can extend the shelf life. It is these active bacteria that enhance the motivation of the intestines and promote digestion and absorption, in other words, the sterilized acry temperature lactic acid bacteria products do not have lactic acid bacteria." lactic acid bacteria drink itself protein and other nutritional value is very low, peddling is only the concept of 'healthy gastrointestinal', if there is no live bacteria, to put it simply is sour sweet sugar water. Wang Ding cotton said.price: low cost
    1/4
    is the same according to
    AC
    Nielsen Retail Monitoring found that in the past eight years, lactic acid bacteria beverage compound growth rate of
    37.1%
    ,
    2 In
    , the growth rate of
    9
    times increased, compared with the growth rate of at room temperature liquid milk not only slowed, but the average gross margin was only about
    2% to 5%
    , while the average gross margin of lactic acid drinks was about
    30%
    . Rapid growth and high gross margins are also important reasons for companies to get involved in this field.reporters in the above-mentioned supermarkets see that, although the process is different, the active and aelomic lactic acid bacteria products in the pricing is about the same: to active lactic acid bacteria beverage Mengniu
    C
    for example, the specifications in
    3 40

    /
    bottles sold for
    6.5
    yuan, while
    125
    ×
    5
    packaging Wahaha's aphedoxic lactic acid bacteria drink price is
    11.5
    yuan, small sample brand lactic acid bacteria
    100
    g ×
    4
    packaging price is
    7
    yuan, after conversion, the average price of the entire category is roughly
    100
    g
    1.7-2
    ."Don't look at the price is the same, but the cost of apheducinated lactic acid bacteria drinks is much lower than the low temperature." Zhu Danpong, a researcher at the China Food Business Research Institute, said that by the production process, transportation conditions and other factors, the cost of ambeditious lactic acid bacteria drinks is lower than the low temperature lactic acid bacteria drinks
    25%
    , in other words, the profits of warm lactic acid bacteria drinks are even higher, which is why more and more small and medium-sized enterprises pile up to make warm lactic acid bacteria drinks." in product pricing, because the lactic acid bacteria beverage industry does not have specific standards, in addition to costs, marketing and other costs, pricing between enterprises is more in mutual reference, at room temperature lactic acid bacteria beverage costs less than low temperature, pricing is quite, which is more and more large brands know that the nutritional value of lactic acid bacteria is not high to do. Li Zhizhi, a marketing expert, admits.Li Zhizhi also said that the temperature requirements of the temperature of lactic acid bacteria drinks are not as high as the active lactic acid bacteria drinks, shelf life is also long, in the low-temperature lactic acid bacteria products before the promotion of paving, the market has "lactic acid bacteria beneficial to health" concept. Coupled with the warm lactic acid bacteria beverage in the outer packaging and low-temperature lactic acid bacteria drinks similar, usually, it is difficult for consumers to accurately judge the temperature and low-temperature lactic acid bacteria in the end what is the difference, especially in some remote areas of the elderly and children, and these are precisely the target consumption group of warm lactic acid bacteria drinks.Standard: National Peugeot lags speculators into the " at present, such as Lotto, Yili, Mengniu and other big brands of low-temperature lactic acid bacteria drinks have seized a second-tier market, by cold chain transportation, low-temperature storage constraints, many terminal outlets difficult to cover, and normal temperature lactic acid bacteria drinks due to long shelf life, and no need to refrigerate, its survival space is mainly in the third and fourth-tier markets, including township areas. Zhu Danpong admitted that the market space for lactic acid bacteria drinks is very large, and with the sinking of the operation of this category in recent years, the general public's demand for health has escalated, and the contribution of cities below the municipal level has increased year after year, showing strong growth potential., but behind the high profits, it also exposes many problems in the industry and in the business. Zhu Danpong believes that the amblomic lactic acid bacteria products to the second best, falsely marked high prices behind the refraction of the current lack of domestic lactic acid bacteria industry supervision and industry standards lag." lactic acid bacteria in the survival of active bacteria on the temperature, environment and other requirements, and finally consumers drink when the survival of live bacteria than the factory much less, or even no, and for this relevant departments do not have strict supervision. According to Wang Ding cotton introduction, the current standard of China's lactic acid bacteria standards of the regulation document or
    2003
    issued, of which the number of lactic acid bacteria live bacteria provisions are: three days after the factory product lactic acid bacteria content must be higher than
    1

    ×
    106CFU/ml


    ×

    ; Not only that, in the sale, there are live bacteria detected can be, in the shelf life of the bacteria content is not strict requirements, not to mention the consumer to get the time, this process, if the cold chain or terminal shop problems, as long as a few hours, low-temperature lactic acid bacteria products in the bacterium will be significantly changed."in the domestic market at an annual growth rate of
    30%
    or so, the national standard not only did not quickly integrate with international standards, there is a trend of retrogression, can not understand. Zhu Danpong also believes that the current low national standards lead to lower barriers to industry access, will lead to a large number of speculative enterprises, leading to vicious price wars, or exaggerated, confusing concepts.
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