Architectural coatings marketing or repositioning.

China Coatings network
: building materials market found that the current
coatings
market marketing channels as many as 10, but almost all there are some loopholes, there is a certain risk. Because of the star endorsement to
coating enterprises
considerable benefits, and then many paint enterprises compete for endorsement. I do not know, this is the enterprise to shape the brand there is a cognitive misunderstanding, can achieve the effect of enhancing the brand effect, here we want to play a big question mark.
Many enterprises believe that the image of the star and the brand image of the product is equal, as long as the choice of star endorsement method, the company's brand image will be improved, brand image can also be further enhanced product sales.
Don't know, its concept is the biggest misunderstanding of the enterprise's perception of brand shaping, the enterprise wishful thinking that star endorsement can really bring the brand a hot star effect, in fact, star endorsement and brand image and product sales are not necessarily causal.
Although the star endorsement caused by the storm, but the stars appear in the paint products next to the still very good point of view, it is difficult to say that the star endorsement is synth of "whispering", after all, good products do need appropriate publicity, star endorsement for product sales and publicity to do the icing on the cake is the right way.
Of course, paint enterprises in the choice of star endorsement also want to speak their own position, is not the enterprise to choose star endorsement will be the price of the corresponding increase in the price of products, corporate brand star endorsement should not be above the price of products, star endorsement expensive in the promotion and construction of the brand, please do not lose big.
At present, there are as many as 10 marketing channels in the paint market, but almost all of them have some loopholes, there are certain risks, with the gradual development of the market and the changing situation, how to carry out channel innovation has become the first problem to be solved urgently.
data show that China's total annual paint production has gradually increased from 1.81 million tons 10 years ago to more than 9 million tons, the annual growth rate has been rising year by year, becoming a veritable paint production country. Such a rapid growth, paint enterprises are facing a development bottleneck, that is, many channels, but it is difficult for people to "worry."