Art paint hot "right" opening way.

China Coatings Network
News:
Coatings
industry has never lacked in a short period of time will be fried ultra-high heat topic and conceptual products, however, many because there is no corresponding technical and functional support, will soon be eliminated by the market. And after the market testing, the products left behind by the big wave Taobao, will generally become the industry's representative product category, in which the art paint is such a development model in the paint market to occupy a place.
art paint is not the current market of ordinary decorative paint, they belong to different product categories, art paint is taking the high-end route, pay more attention to meet the consumer's spiritual, visual, taste pursuit. This distinct product differentiation, so that art coatings and ordinary paint products audience and competition range is not too much conflict, but also for the development of art coatings to provide adequate market conditions.
in recent years, the performance of the paint industry shows that the paint industry's golden age has passed, business difficult to do the trend is becoming more and more obvious. But the market chaos of cluttered brands, fierce competition, and the absence of highly competitive products is still rife with industry. In order to avoid falling into the vortex of homogenization competition, many
coatings
have chosen to transform and take innovative routes to stabilize their market share. Carrie in this year's Guangzhou Construction Expo launched the art of the blue residence
coal brand
, officially announced the entry into the field of art coatings, and Hualu paint has been to art wall materials as the direction of enterprise development.
relative to the development of coating enterprises in the field of art coatings slightly lagging behind, in the paint dealers, art coatings have entered a high-speed development period. This is an opportunity to break through today's sales difficulties and grab more market share. Some industry sources said, "dealers on the market share, in fact, and market share of this 'cake' size is not much to do with, because it is fixed or even saturated within a certain range." Because in previous years when business was good, there were not a few paint people in the market; At the end of the day, the most critical factor in doing business is the positioning and strategic choice of the dealer himself. And timely transformation, in line with market trends to make product strategy adjustments to ensure the continuity of operations. From
, art coatings seem to be a blue sea of the future development of the paint industry, the market prospects are immeasurable. But combing the development trajectory of art paint from the beginning will find that the next such conclusion is too take for granted. Since it is a conceptual product, art coatings have experienced hot speculation and popularity, and in wallpaper, diatom mud and other wall materials before the emergence of several years, but ultimately lost in the proliferation of products, profit transparency and price competition. So the current development and the heat of the discussion have to make one doubt whether it will repeat its mistakes, which is unsustainable.
on the other hand, due to the high requirements and patent restrictions of art coating production technology, leading to the development of art coatings in China is still not formed a system, the market flow of art paint brands are mostly imported foreign brands. Coupled with the positioning of high-end high-cold image, so that the price of art coatings is much higher than ordinary home paint, in the competition of the product itself is at a disadvantage. What's more, the competition in the coatings industry is now not only between products, but also between the market and the market competition (Red Star Mei Kailong, actually home, Moon Star, Bai'an House, Xiyingmen and other high-end building materials market and local traditional building materials market, building materials along the street store competition). And the high-end image of art coatings makes it difficult to condescend expensive in the traditional low-end building materials market, which greatly reduced the audience range of consumer groups.
addition, as the future development trend of the coating industry penetrates into the rural market, the price and scope of application of non-grounded gas in art coatings will probably lose the right to compete in this large piece of market space.