Art paint is a mess, but the industry curry says it's not enough?

Speaking of art
coatings
, people in the paint industry should have a general impression, this paint category from the first half of 2015 began to appear in people's field of vision, it is
paint factory
merchants as the next high-margin nugget point, and then the market appeared art paint blowout situation: in 2015, the paint manufacturers as the next high-margin gold mining point of the art paint market presented a blowout situation Nine of Ni's art paint systems, Bards's "Milan Starlight",
three trees
(603737) of St. Mark's art paint, Carberry's blue mansion, Waco's textured wall film, Libang's Milano MILANO art paint, Hualong's art paint, Mattis's "Vantis" art paint, Dolezal's wall painting service, thousands of colors of MP7 wall paint... The ensuing art
brand
the boom in the art paint market.art paint is in a mess, but the industry curry says it's not enough?
In fact, this is not the first time art paint appeared in China, art paint is actually a variety of high-quality paint with artistic expression function as a material, combined with some special tools and construction technology, to create a variety of textured patterns of decoration materials. The re-emergence of art coatings may benefit from the improvement of economic level, consumer demand, coating enterprises seeking breakthrough points, the real estate market and other reasons. Strictly speaking, it is not a "new technology", Europe has been in use for hundreds of years, and at home, art coatings have been developed for many years. In 2002, Italian art paint had a high-profile entry into China, but eventually returned, when commentators said it was due to strategic mistakes. More than ten years past, the domestic art coatings market has been on fire? Will its subsequent development reverse its previous insepernity? The market changes, the author can not predict the answer, but from the current development of domestic art coatings, there are a lot of areas for improvement.
, the art paint market awareness is low, consumer awareness is still to be cultivated. Survey data show that even after 70, 80, 90 groups, there are 60% of respondents do not know art paint, and 85% of respondents said the decoration industry does not intend to consider art paint, only 10% of respondents said that future decoration will try to use art paint. Older consumers are more likely to do so. Many industry experts believe that: "Art paint to replace the traditional white wall, is a subversion of traditional habits, in our country may be difficult to accept in a short period of time." However, the consumption habits can be cultivated, and the increase in consumption level expands the development space of art coatings, in this regard, art paint manufacturers need more publicity, enhance the visibility of art coatings, many art paint brands actually do a good job.
, the traditional channel layout restricts the promotion of art coating-related products. At present, the main channel of art paint sales for the building materials market, basically for "newly renovated" customers. This is equivalent to the target consumers limited to the real estate incremental market, into a niche product, away from a large number of housing stock market consumption. In order to further open up the market, some enterprises began to actively explore in the art paint sales, the development of new consumer markets, to create a new growth point of the market.
, the product standardization and generalization of art coatings need to be promoted. In December last year, Foshan Shunde District Market Supervision Bureau issued the "Union Standard Filing Notice", the notice shows that by Shunde Coatings Standards Alliance called the Alliance Standards: Q/SD30-2015 "Building water-based art coatings in the limit of harmful substances" officially passed the record, which is currently the first art coating industry standards. It is reported that the standard is composed of Shunde Coatings Standards Alliance units, in order to standardize the construction of water-based art coatings harmful to the human body and the environment of harmful substances permissible limit requirements, test methods, inspection rules and other technical development for the purpose of the Alliance organization. But only this one harmful substances limit standard is far from enough, art paint market is a blue sea, mining business opportunities are very likely, the need for all aspects of the norms, so that enterprises can rest assured that production, so that consumers feel at ease to use.
The author believes that the formulation of standards from the foundation, things in man-made, the most basic is the qualification standards of coating engineers, especially coating technology has increasingly become an important factor in the development of
coating enterprises
art coatings in recent years in the domestic paint market, but the relevant technical knowledge has not been fully popularized, as one of the backbone of the technical engineers difficult to update knowledge in a timely manner, which brings obstacles to the development of artistic coatings. A few days ago (September 22) in Guangdong Product Quality Supervision and Inspection Research Institute Shunde base held in 2016 Guangdong Province
built coatings
and art paint development salon, Shunde Coatings Chamber of Commerce President Hu Jingxuan on the scene announced the "Guangdong Province Paint Industry Engineers" qualification criteria, from the talent qualification assessment to promote the development of art coatings, the author also believes that the emergence of this review will provide a large number of art coatings reserve talent, to fill the lack of art coatings in the application.
Also in the 2016 Guangdong Province Architectural Coatings and Art Coatings Development Salon, Chen Jiwen, director of the inspection room of the National Coatings Inspection Center, delivered a keynote speech on "On the standards of art coatings products, quality control and interpretation of development trends." He said that after several years of development of art coatings has gradually matured, but to regulate art coating products is still relatively difficult, such as the use of materials more, and the complexity of this material also led to the development of standards there is difficulty, it is difficult to use a unified standard to regulate products. Art coatings to develop, in addition to attention to aesthetics, but also pay attention to the problem of materials. He hoped that enterprises can honestly do a good job of products, do a good job in product quality, to achieve product environmental protection requirements.
And Foshan Shunde District Adis Decorative Technology Co., Ltd. General Manager An Kangyi in the "re-painting market art paint application" speech, highlighted the application of art paint in the re-painting market, re-painting consumers no longer to meet the premise of just needs, consumption capacity and consumption The improvement of taste makes the simple product function and color can not meet the market demand, and art coating after several years of development to form a mature professional art paint products and services brand, pay more attention to the application, pay more attention to design, more respect for style and space, re-painting the emergence of the market just let art paint find the market to present value.
zhang Jinhua, general manager of modern master art coatings of Changsha Modern Master Design Co., Ltd., from the terminal, from the dealer's point of view to interpret the art paint, he said, dealers sell and operate art coatings, the most important thing is to form an ace in the sales process, set up a set of processes, a set of models for dealers to innovate. At the same time, Zhang always through their own understanding of design, life, Zhang Jinhua in the color of products, style and other aspects of understanding. In his view, color is not only the performance of color, but also the lightness and purity of color performance. And art coatings are often the final step in the project, so art coatings in the sales to achieve pre-production.
Chen Jiwen, An Kangyi and Zhang Jinhua's speeches made suggestions and expectations on art coatings in terms of standard-setting, application design and channel terminals respectively. From last year to now, art paint has grown from the fire of the stars to the trend of the original, it urgently needs the development of standards, we look forward to the "Guangdong Province paint industry engineers" qualification evaluation can make a good start, to the art paint a standardized development of the future.