As a superstar in the mineral market, you can't "magnesium" in 2020

the sudden outbreak in
2020 has had a slight impact on the industry, but also focused attention on

immune health
"
, similar to vitamin
C
, such as traditional nutrients in consumer perceptions have greatly improved. Vitamin products play an important nutritional role in daily life, as do calcium-based minerals. However, in the mineral family there is a mineral that is often forgotten, that is,
"
magnesium
"
.Photo Source:
AdobeStock.com/Aleksander01will surpass calcium as a market starfirst, in terms of sales,
SPINS
market data show that in the
52
weeks to october
,
,
201
9Combined with all sales channels, magnesium
achieved

11%
double-digit sales growth in 2019
with sales of $
151
billion by the end of the year., as many have predicted over the past few years, will replace calcium as a superstar in the mineral market.
Nick Dehnert
,
vice president of brand marketing at nutranext
, said the rapid growth of magnesium products in natural channel sales has helped it outsrate calcium products in the near term and is expected to continue to grow healthyly as consumer health awareness increases.consumer interest in magnesium is also on the rise,
CRN

surveyed
more than
,2000
U.S. adults in August
, 2019
, and found that
18 percent of
supplement users were taking magnesium and listed magnesium as one of the top 10 dietary supplements taken by U.S. consumers. In fact, consumer use of magnesium supplements has generally increased over the past
5
years, according to
Andrea Wong
, senior vice president of science and management at
CRN
, according to the
CRN
Consumer Dietary Supplement Survey.02products increased rapidly, slow pressure and heart health products into a bright spot the study of magnesium has been more than
50
years of history. So, what does the study show?

, a brand education scientist at
life Extension,
, says the study found magnesium plays an important role in multiple systems in the body. Magnesium helps regulate myocardial contractions, relax arterial smooth muscles, and promote healthy blood flow. Magnesium helps synactal connections between neurons to promote memory. It is also a cofactor of enzymes that regulate mood-related neurotransmitter. At the same time, magnesium can promote the regularity of detocation.based on these health attributes, it is not surprising that magnesium is growing in the following health categories, including Digestive Health
(
Mainstream Channel
)
, Brain Health
(
Natural Channel
)
, Heart Health
(
Natural and Professional Food Channel
)
, Mood
(
Natural and Professional Food Channel
)
and Bone Health
(
Professional Food Channel
)
. In addition, magnesium is associated with healthy blood sugar management.have been studying the health benefits of magnesium, especially in patients with high blood pressure, for a long time.
2003
, magnesium researcher
Andrea Rosanoff
and her mentor
Mildred S. Seelig
co-authored a book called Magnesium Elements. While drugs and antihypertensive drugs have replaced treatments for heart disease and high blood pressure,
Rosanoff
says one of the real reasons heart disease is prevalent in the Western world and spreading around the world is a lack of magnesium in the diet.
2016
,
CMER
filed a qualified health claims petition with
FDA
linking magnesium to lower blood pressure, although the petition is still under review.in the brain health category, from neuropulation to depression and ADHD to Alzheimer's and Parkinson's.
study of older adults, published in the journal Alzheimer's in
, found that supplementing magnesium saccharide, a bioavailable form of magnesium, increased the brain age of subjects by more than
"9
"
"
. pressure management is also a growing market for magnesium, reflecting increasing consumer demand for stress-relief products. Although the study of the mental health of magnesium is not as powerful as the study of heart health, magnesium is essential to optimize the way the body is subjected to stress. In addition, magnesium is involved in many of the body's reactions and even in metabolisms up to
80%
, and if magnesium intake is insufficient, the body's response will not be optimal. This is the basic role of magnesium on life, in some basic cell metabolic reactions, magnesium element makes life run smoothly. stress management is a growing market for dietary supplements and natural alternatives, and
Bonnie Hilton Green
, founder of magnesium supplement brand
OMGNutrition
, says stress and sleep are driving interest in magnesium supplementation, which the company uses in the form of patented
TRAACS
. With consumer pressure levels rising every year, this is the right area for brands to focus on. Magnesium is a natural solution that calms the body and brain by activating the same neurotransmitters as prescription sleep aids, while daily or long-term use of magnesium is safe, and there are tests that suggest that oral magnesium is safe. 03 There is a magnesium intake gap in the diet most consumers typically get enough magnesium from their diet, and the
Dietary Guidelines for Americans 2015-2020
consider magnesium to be a nutrient-deficiency substance. According to
2016
,
50 percent
americans do not meet the recommended magnesium intake. To make matters worse, the current recommended daily intake of magnesium (
RDA
) may be errory because the body's weight is increasing. Recent studies have shown that the higher the weight, the higher the need for magnesium. Unfortunately, the current
RDA
is based on a lower standard reference weight, which means that today's consumer demand for magnesium is higher than the current recommended daily intake. 't there enough magnesium in your diet right now? First, the depletion of soil minerals is the main factor, and there are actually other factors preventing the body from obtaining as much magnesium from the food supply as in the past, with an overemphasization of high-yield food production and food processing. Each year, farmers grow the most productive crops, using the same amount of soil

and

to expand production, thus reducing the amount of nutrients obtained from food, including magnesium. But more importantly, magnesium is removed from the current food processing process. For example, magnesium up to
100%
of oily seeds, which would have been a good source of magnesium, can be destroyed during food processing and is used to cook many processed foods. The same applies to sugar, so most magnesium is removed during processing. all this, it is very difficult to get much-needed magnesium from the modern diet, so the dietary supplement industry plays an important role in the magnesium revolution. Raw material suppliers continue to produce large quantities of raw materials to improve
(
e.g., more available forms of minerals, as well as easier-to-match options
)
and research. 04 magnesium products ushered in a new wave with the rise of magnesium products, magnesium brands began to look for high-quality raw materials
(
for example, magnesium citrate and oxides and other options
)
. Today, magnesium fortifications are available from a variety of supplement products
(
tablets, florides, etc.
)
and beverage mixtures, as well as from slow-release solutions. The main obstacles to magnesium supplementation are oversized pills or powders with bad taste, urination effects, and low bio-utilization. as research on magnesium continues, there will be more new dosage forms, advanced delivery systems and more health-specific formulations in the future. Magnesium
will be the focus
industry after 2020 and 2020. Today, most of magnesium's products have been commoditized, so brands that have successfully built up awareness of the product category will do so through compelling modern brands that focus on educating consumers and providing a macro, comprehensive consumer experience. As there is more and more discussion about magnesium in health news, more and more people are beginning to realize the importance of this mineral, because magnesium can support a variety of body systems, so people may be interested in maintaining overall physical health. Magnesium is not a transient trend because it meets consumers' natural needs for solutions to everyday problems caused by today's busy lifestyle.