Attention! Drugstores recommend medicines don't touch these 7 red lines

To organize: The evening languagethe latest drugs, medical devices, health food, special medical use formula food advertising requirements to come, all pharmacies note, recommended to sell drugs, these 7 red lines do not stepon October 25,, the State Administration of Markets issued a public consultation on the Measures for the Administration of The Review and Administration of Food Advertisements for Pharmaceuticals, Medical Devices, Health Foods, and Special Medical Uses (the "Measures") (hereinafter referred to as the Measures)the Measures make basic requirements for advertising pharmaceuticals, medical devices, health food and special medical-use formula foods, the drug advertisement is clear, involving drug indications or functional treatment, pharmacological effects and other content, shall not exceed the scope of the specificationIn addition, prescription drug advertisements should also be clearly marked "This advertisement is for medical pharmacy professionals only" and over-the-counter drug advertisements should also be marked with over-the-counter drug labels (OTCs) and "Purchase and use under the instructions of the drug or under the guidance of the pharmacist"it is worth noting that there is a point involving the sale of all retail pharmacies, in accordance with the Measures, pharmaceutical, medical devices, health food and special medical purpose formula food advertising should guide the rational use, not contain the following:1, direct or indirect encouragement of consumers arbitrary, excessive use of drugs, health food and special medical purpose formula food content;2, cause the public to create unnecessary concern and fear of the health status and disease, or make the public misunderstand the content of not using the product will suffer from a certain disease or aggravate the disease; Such as various disease information, economic and social development achievements or scientific and technological achievements other than medical science, such as7, the name of medical institutions, address, contact information, medical treatment projects, diagnostic methods and related medical consultations, medical consultation telephone, the opening of special medical services contentoriginal title: Drugstores recommend drugs, these 7 red lines don't touch