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Queensland Agriculture and Fisheries Minister Mark Furner said Perfection Fresh's continued increase in Calypso® mango exports to major Chinese cities including Guangzhou and Shanghai was a major achievement for the mango industry .
Perfection Fresh and the Queensland Department of Agriculture and Fisheries have jointly funded a $250,000 mango consumer study for the 2020/21 marketing season
.
Mr.
Michael Simonetta, CEO of Perfection Fresh, said that the insights gained through consumer research continue to inform the marketing strategy for Calypso® mangoes entering the Chinese market
.
.
Mr.
Michael Simonetta, CEO of Perfection Fresh, said that the insights gained through consumer research continue to inform the marketing strategy for Calypso® mangoes entering the Chinese market
.
He said Chinese consumers are very picky about the quality of mangoes, which affects their purchases
.
But they believe Australian produce is of high quality, especially mangoes with better flavour and texture, and are often given as gifts to family and friends
.
Chinese consumers are buying more, preferring to place orders online or buy at local fruit stores during the pandemic
.
.
But they believe Australian produce is of high quality, especially mangoes with better flavour and texture, and are often given as gifts to family and friends
.
Chinese consumers are buying more, preferring to place orders online or buy at local fruit stores during the pandemic
.
Simonetta believes that Calypso® mangoes are popular with consumers due to their good taste and attractive color
.
The firmness of Calypso® mangoes can be maintained for 7-10 days or more after ripening, and the corresponding shelf life and sales period are also longer than other varieties, so it is an ideal choice for export
.
.
The firmness of Calypso® mangoes can be maintained for 7-10 days or more after ripening, and the corresponding shelf life and sales period are also longer than other varieties, so it is an ideal choice for export
.
Statistics released by the Queensland Government show that the total export volume of Queensland mangoes for the 2020-2021 season is US$18.
8 million
.
The value of mangoes exported to the Chinese market was around US$1.
89 million, up from US$1.
03 million in 2019-20
.
Other major export markets for Queensland mangoes include Hong Kong, New Zealand, the United Arab Emirates, Singapore and South Korea
.
8 million
.
The value of mangoes exported to the Chinese market was around US$1.
89 million, up from US$1.
03 million in 2019-20
.
Other major export markets for Queensland mangoes include Hong Kong, New Zealand, the United Arab Emirates, Singapore and South Korea
.
Known as the "Golden Daughter", Calypso® mangoes are cross-bred from the Sensation mango native to Florida and the Australian Kensington Pride variety.
Its skin is golden with reddish tinge, the flesh is firm, plump and juicy, with small gluten-free pits and a rich flavor
.
The Calypso® mango is the only new hybrid variety introduced in Australia in the past 30 years, with a market share of over 30% in Australia
.
Its skin is golden with reddish tinge, the flesh is firm, plump and juicy, with small gluten-free pits and a rich flavor
.
The Calypso® mango is the only new hybrid variety introduced in Australia in the past 30 years, with a market share of over 30% in Australia
.
