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China Coatings Network
News: Many relatively weak
coating enterprises
in the market competition tide was eliminated, with the increase of competitive pressure, more and more enterprises began to appear negative emotions, in the general downturn in the environment today,
coatings
industry inventory pressure is increasing, which will have a significant impact on the future development of the industry.
business so that many enterprises to make the product inventory is larger and larger, small footprint of small enterprises, inventory of products have been piled up warehouses, plant space is also a piece of white flowers. The head of a home enterprise said that before is worried about not receiving the label orders, now worry about the production of products ordered by the enterprise did not come to pull, the product has no place to stack. The paint industry is increasingly competitive, many enterprises appear to slow down the growth rate or even the phenomenon of falling orders, in this situation, if the expansion of capacity, it is likely to lead to overcapacity, and ultimately can only fall into the price war.
, coatings companies need to open up new market strategies. If you stand in the height of the entire market to look at digesting inventory, then a better way is to open up new markets or fill the gaps in the market, requiring dealers in the prescribed sales area to maximize the product sales network, increase the sales surface of the product. Opening up new markets can provide some support to dealers, such as providing a delivery truck that requires dealers to use for the paving of their products and giving them away when they have achieved their goals.
in the process of consolidating the traditional channel model and expanding new marketing channels, many enterprises are also aware of the importance of brand building, and have increased the intensity of advertising. However, brand building is not enough just through advertising. Brand added value determines how well consumers approve of the results. Therefore, to ensure product quality, and continuously improve the added value of the brand, is the basis of brand building. Only by building a good quality foundation and continuously improving the added value of products can enterprises build a brand with visibility and reputation and the trust of consumers.
coating enterprises need to set up a professional brand planning department, continue to build brand culture, brand culture to guide the promotion and operation of marketing work, brand culture through all the operations of enterprises, and brand culture extension, integration in all areas of society in different cultural connotations. After the blending of brand culture to "social business" marketing behavior to enhance the paint in the market competition space, not only make the newly defined marketing application in the channel on this platform to play a sustained positive effect, but also paint industry to create great benefit value.
Inventory pressure is a fatal factor for enterprise development, with the continuous development of science and technology, consumer demand will also change, so enterprises need to expand channel construction, do a good job of brand building, try to avoid the emergence of overcapacity, will let enterprises win development.