Bai Lixi, director of Taiji Group: flying like an eagle

[interview with people on chinapharma.com] at the age of 20, he became the leader of the pharmaceutical factory At the age of 22, he used two prescriptions to open the market, making 10 million yuan in five years At the age of 42, he built a 14.6 billion Chinese medicine group He is Bai Lixi, chairman of Taiji group (making 10 million in five years, flying like an eagle: Baidu pictures) in 1964, Bai Lixi was born in Dianjiang, Chongqing There are 41 rivers such as gaotan River and Dasha River, and more than 500 hectares of wetlands Under the influence of subtropical monsoon climate, more than 600 kinds of Chinese herbal plants, such as ferns and lichens, have been bred in the area In spring, the mountains and fields are full of herbs After a rainy day, my father went to huangcaoshan, 20 kilometers away, to collect herbs and sell them to the Chinese medicine factory in the city When Bai Lixi was 11 years old, he followed his father up the mountain In just a few years, we can identify more than 100 kinds of herbs, such as honeysuckle, licorice leaf, forsythia, duheng, and have a strong interest in traditional Chinese medicine In 1979, 15-year-old Bai Lixi was admitted to Chengdu College of traditional Chinese medicine, majoring in pharmacy of course! Throughout the four years of University, he plunged into the magnificent medical treasure house of our country, infatuated with classic books such as Huangdi Neijing and Shennong bencaojing Every winter and summer vacation, Bai Lixi and his classmates go to Emei Mountain, Jiuzhaigou and other places to look for herbs Over the past four years, he has made great contributions to the distribution of medicinal materials in Sichuan Province After graduating from university in July 1983, Bai Lixi was assigned to Fuling pharmaceutical factory by the Yangtze River At that time, Fuling pharmaceutical factory was called a pharmaceutical factory In fact, it was a manual workshop "The workshop was built with cement board and miscellaneous wood frame There were only 45 workers in the whole factory, and the valuable one was two scooters." In the next three months, the 12 college students who came together left eight Half a year later, only one elder brother bailisi was left However, Bai Lixi's mind is relaxed, "no matter how poor you are, you can't be poor in the countryside." Dilapidated factory buildings? Can make medicine! Too little pay? Take care of the food! Sit on the bench? It doesn't matter He sits in the workshop for 10 hours "He can wash 26 Jin of traditional Chinese medicine in one day." Where can such a college student go? As a result, when the old factory director went back to his hometown and needed a new factory director, more than 30 employees in the whole factory chose Bai Lixi as if they had negotiated That year, he was just 20 years old Bai Lixi's job is to train At that time, the technicians of the pharmaceutical factory were gone, and Bai Lixi was the only professional "In order to develop, we must have talents," he set up a training class in the factory, "five skills to distinguish medicinal materials, 18 secrets to refine traditional Chinese medicine, and four ways to store them by air drying..." half a year later, there were 25 more skilled technicians in the factory However, with technology, it doesn't mean that you can earn money In the era of unified purchase and marketing, the dilapidated Fuling pharmaceutical factory couldn't get production targets at all But Bai Lixi had to sell soda and make porridge Although it's impossible to bring the pharmaceutical factory back from the dead, in order to survive, Bai Lixi also fought hard After that, he went to Chongqing pharmaceutical Co., Ltd "can we do primary processing and elutriation of Chinese herbal medicines?" They agreed, but it was hard money In the winter, Bai Lixi and the worker's hands were soaked in cold water for a whole day Their fingers were so swollen that they could not hold chopsticks "How many more days?" In the dead of night, Bai Lixi was also very confused Fortunately, at the end of 1985, the state cancelled the policy of unified purchase and marketing and began to develop the market economy At that moment, Bai Lixi was very excited He had a premonition that the spring of Fuling pharmaceutical factory was coming "Finally, we can open up production, and no longer be bound by indicators!" Production is not a problem in the course of Industrial Economics (you can apply for a doctor's degree if you meet the requirements), and prescriptions become a big problem At the beginning of 1986, Bai Lixi found Tao Ci, the director of Fuling medical bureau "If you can help introduce an expert, it's also our county's pharmaceutical factory." So in February of that year, Bai Lixi found Professor Shen Ziyin of Shanghai Medical University with a letter of introduction At that time, Professor Shen was already an academician of the Chinese Academy of Sciences He had won the Zhongjing outstanding achievement award of traditional Chinese medicine and held more than 10 research projects of traditional Chinese medicine Of course, Bai Lixi knows the goods He soon became interested in two prescriptions in Professor Shen's laboratory "Bushen Fangchuan tablet can treat mild asthma, and Jizhi syrup has a wonderful effect on bronchitis." At that time, cough and asthma and bronchitis were common diseases, but there were no special drugs on the market Seeing that Bai Lixi was very devout, Professor Shen also offered a very favorable condition, "first take 50000 yuan to buy Bushen antiasthmatic tablets, and then buy Jizhi syrup a year later." 50000 yuan for a recipe? That's not like no money! But for Fuling pharmaceutical factory, which is on the verge of bankruptcy, it is still a high price! Bai Lixi has found more than 20 banks, none of which are willing to lend to him After that, the director of the medical bureau came out to guarantee, and a local credit union reluctantly agreed Bai Lixi also made a military order on the spot, "within three years, the pharmaceutical factory will come back from the dead!" There is a prescription, but the quality of the medicine is also very important At this time, Bai Lixi's ability in social practice came into use He successively found the Epiphyllum of huangcaoshan, the cooked Rehmannia of Emei Mountain, the Psoralea of Gongga Mountain, the tangerine peel of Siguniangshan and other 18 traditional Chinese medicines After steaming, frying, boiling and other processing methods, in August 1986, he successfully developed the kidney tonifying and anti asthma tablet The problem is coming again How can we let the patients know when the medicine is made? "Traditional Chinese medicine is a slow work, no publicity, no one knows a new brand for ten or eight years." So, Bai Lixi decided to take 20000 yuan out of the only 100000 yuan to advertise in Chongqing TV station, "the old patient of kidney deficiency asthma, taking medicine for a long time has no effect, magpie makes plum chirp, hey! New drugs for tonifying the kidney and preventing asthma have arrived! " However, the advertisement was put in for one month, but it didn't cause any repercussions The sales were even bleak, "only 15 bottles were sold in one month!" Until the third month, a patient suffering from asthma for a long time bought a 100 Yuan medicine with the mentality of dead horse as a live horse doctor Did not expect a course down, asthma will be effectively controlled Since then, Bushen Fangchuan tablets have gained a great reputation After finishing the big hospital in Chongqing, Bai Lixi began to work for more than 100 small clinics in 15 surrounding towns, "giving medicine free in the first three days of each month, and selling before paying." Results in less than 2 months, Bushen antiasthmatic tablets occupied the counters of various clinics By the end of 1986, the sales revenue of Bushen Fangchuan tablets had reached 1.17 million yuan A year later, Bai Lixi did what she wanted to buy from Professor Shen Five years later, in 1991, the sales revenue of Fuling pharmaceutical factory exceeded 10 million yuan That year, Fuling pharmaceutical factory was reorganized into Taiji group In the winter of 1992, the flu suddenly spread all over the country, and the Huoxiang Zhengqi tablet caught fire, "whether it's a cold caused by freezing, burning or damp heat, it can be cured." However, at that time, the market of Huoxiang Zhengqi tablet was already very busy There were 15 kinds of powder, pill, water agent, tablet and so on There are Tongrentang, Yunnan Baiyao, Pianzihuang, Darentang, etc in front of the market, with an outstanding share of more than 60%, and Shenwei pharmaceutical industry behind is also covetous   "Most of the Huoxiang Zhengqi tablets on the market stimulate the stomach and intestines, which makes the patients feel bad," Bai Lixi found a breakthrough He organized a research group and spent a month to read more than 130 medical works Later, he decided to use the prescription of "Taiping Huimin he pharmacy Bureau prescription" in the Song Dynasty "11 kinds of Chinese herbal medicines, such as patchouli oil, Atractylodes macrocephala, tangerine peel, Poria cocos, raw pinellia, etc., were selected." However, one of the technical links has been unable to break through, that is, patchouli oil is difficult to retain "The tablet needs high temperature concentration, which will lose the effective ingredients, while the water solution contains alcohol, which many people cannot take." It wasn't until June that year that Bai Lixi found inspiration on a headache treatment product in Leshan "It's made into a small bottle of concentrated oral liquid, which won't stimulate the stomach and intestines, and it's easy to store and carry." In April 1993, Taiji Huoxiang Zhengqi oral liquid was launched In June of that year, Bai Lixi organized a health team of 120 people to make a follow-up visit in Chongqing and Chengdu, "what's the discomfort after medication? How many courses later is the disease cured? How long will it take to cure it? " In response to the problems mentioned by the patients, such as "slow efficacy", "bitter taste", "no appetite before eating", bailixi resolutely adjusted the formula, "adding stevioside to increase the efficacy by 2 times" Results by the end of 1993, taijihuoxiang Zhengqi oral liquid had made a breakthrough in the southwest market, with a sales volume of 30 million At this time, Bai Lixi is not satisfied with being in Sichuan He wants to march into the whole country In August 1994, bailixi dropped 5 million yuan in one fell swoop, established 10 offices outside the province, put forward the marketing strategy of "borrowing people, brains and markets", and decisively introduced more than 200 medical masters and doctors from more than 30 universities, including the Chinese Academy of Sciences, Beijing Medical University and Shanghai Medical University Having a new person doesn't mean forgetting the old man Bai Lixi encouraged the old employees to accept on-the-job education, "apply for master's degree and doctor's degree, all tuition fees will be reimbursed, and all cadres above the middle level will be forced to study MBA." In 1995, Bai Lixi sent 12 marketing directors to Tsinghua University and other two universities for closed training for three months Also this year, Taiji began to put intensive advertisements on CCTV Zhao Benshan, an old cannon of Spring Festival Gala, said, "Taiji Huoxiang Zhengqi oral liquid is always available at home It's more effective if it's bottled!" It's the detonation of the whole country In 1996, Taiji's revenue exceeded 1 billion yuan and its assets expanded to 2 billion yuan A year later, in 1997, Taiji shares were successfully listed on the Shenzhen Stock Exchange, with a market value of 14.6 billion Since then, Bai Lixi has embarked on the road of large-scale acquisition He has successively acquired Sichuan Tiancheng pharmacy, Zigong pharmaceutical and Southwest Pharmaceutical In 1998, it invested 120 million yuan to acquire "Chongqing Traditional Chinese medicine" and renamed it "TongJunGe" In 2000, the revenue of TongJunGe exceeded 2 billion yuan, the sales volume in three years increased 22 times, the number of chain stores exceeded 3000, becoming the number of national drug outlets Of course, the pace of research and development of new drugs has not slowed down Its research institutes of traditional Chinese medicine and postdoctoral work stations develop more than 200 varieties of Chinese and Western medicine every year, and obtain more than 170 items in total In 2001, Qumei slimming tea came out, "specially developed for Chinese people, you can lose weight if you drink it!" Half a year's orders exceeded 200 million! In 2006, Cordyceps was planted on the Kangding plateau, which is 4000 meters above sea level, and cooperated with Yixintang, with an annual revenue of more than 300 million yuan Today, the Taiji Group under bailixi has a total assets of 16 billion, three listed companies, Taiji, TongJunGe and Southwest Pharmaceutical, more than 6000 large pharmacies and nine pharmaceutical factories, with an annual revenue of over 13 billion "People should learn the spirit of eagles Why did Eagles stop flying because of the high mountains?" Taking off from the Yangtze River, Bai Lixi is leading Taiji to the world.