Baidu medical search again problems, CCTV exposure patients search hospital encountered "fake goods"

baidu medical search again went wrong. CCTV recently exposed, there are many patients in Shanghai to the media, through Baidu search "Shanghai Fudan University Affiliated Hospital", went to the search results in the top list of "Fuda Hospital" for medical treatment, spent a large price to see a doctor, but the disease did not see good, and then go to the sana hospital after the diagnosis, the diagnosis results and "Fuda Hospital" is very different. A little-known private hospital, through Baidu and other search sites to buy the bidding ranking of the way, changed, has become the first choice for patients to see a doctor. Shanghai Municipal Bureau of Industry and Commerce said on September 8th that Fuda Hospital used Baidu to promote the keywords of well-known local hospitals as search keywords to improve the search ranking of their hospitalsHis behavior is suspected of false propaganda, the Shanghai Municipal Bureau of Industry and Commerce inspection team has opened a case for investigation, and will be in accordance with the People's Republic of China Anti-Unfair Competition Law to punish itIn addition, the industrial and commercial sector has asked The Fuda Hospital to immediately stop the illegal activities. Baidu is not the first time such problems, the previous "Wei Zexi incident" and "hemophilia bar" events have Baidu search and Baidu promotion to the forefrontBaidu said at the time that it had re-examined the qualifications of all medical institutions and handled 2,518 medical institutions and 126 million promotional messagesAlso guaranteed that in the future medical advertising will not participate in Baidu's bid ranking. But from the incident exposed by CCTV yesterday, Baidu did not fully solve the issue of medical bidding ranking as promised.today (September 9), Baidu responded to the "Fuda Hospital" incident, saying that the reason for the problem was that the name of the hospital of Shanghai Fudan University and the abbreviation of the relevant affiliated hospital of Fudan University in Shanghai existed a certain semantic similarity, misleading the internet users' medical choicesBaidu said that in response to this issue, will once again expand the brand protection keyword library, and will work with industry and commerce and other competent departments to follow up the strategythe following as the original statement issued by Baidu on September 9th:on the "Shanghai Fuda Hospital Promotion" incident description
in response to CCTV coverage of the "Shanghai Fuda Hospital" promotion, we especially to the users and media concerned about the matter as follows:1, after troubleshooting, the reason for this misleading problem is that the name of the hospital of Shanghai Fudan University and the shanghai Fudan University-related affiliated hospital sittinal similarity, misleading the internet usersWe apologize for this2, baidu in the ongoing promotion of public hospital brand protection projects, has been Shanghai Fudan University related affiliated hospitals have been the search results protection, involving more than 1200 search keywordsIf users search for "Shanghai Red House Hospital", "Fudan affiliate", will be priority to display the relevant hospital official website, and no commercial advertisingIn response to this issue, we have once again expanded the brand protection keyword library, and will work with industry and commerce and other competent departments to follow up the treatment strategy3, Baidu has been resolutely promoting public hospitals, authoritative medical research institutions of the search results of the official website protectionSo far, Baidu has completed the first display of search results for 21,000 public hospitals and authoritative medical research institutions, involving 57639 search keywordsBut in addition to the official names of hospitals and institutions across the country, netizens will also use "shorthand", "commonly known" and "other" for search, although Baidu has set most of the high-frequency search terms as a protective word, but there are still examples that have not been includedWe also hope that the community will participate together and give us feedback on the short, commonly known and other wise public hospitals that we are used to, and help us to improve4, Baidu has launched a standalone app "Simple Search" and promised that there are no ads in the search results, welcome to download and use and monitor feedback