Based on quality to optimize the market - an exclusive interview with Dabao Chemical Chen Chunhua General Manager

China Coatings Network
News: Dabao paint based on China's
coatings
market, committed to the development of the paint industry for 22 years, with its excellent product quality has won the industry and consumers of unanimous praise, Dabao paint is recognized as one of the top ten
passing brands
in the country. The achievement of the existing achievements can not be separated from Dabao paint excellent product quality and brand marketing, and Chen Chunhua General Manager as one of the helmsman, the company's product technology and market areas of the core figures, Dabao newspaper is very honored to take this opportunity to visit, on behalf of all concerned about supporting Dabao paint brand people put forward more about Dabao paint in technology, products and markets, so that everyone has a deeper understanding and understanding of Dabao paint. First of all, thank you very much Chen General Manager in the busy process of receiving the interview of Dabao newspaper, and hope that General Manager Chen to some of the more concerned about some of your ideas:
Q: When do you enter Dabao Chemical, and responsible for which department of the company's work?
A: I myself joined Dabao Chemical in 1995 this family, initially mainly responsible for the company's technical department work, in 1999 at the same time in charge of the factory department so far.
Q: What are the biggest challenges you feel during your time in charge of Dabao Chemical Technology and Plant Division, and how do you overcome them?
A: Product stability first comes from the stability of raw materials, in order to do this, the procurement of testing equipment is inevitable, testing analysts also need to be quite professional, and the shortage of talent is the greatest difficulty at that time. Later I have recruited a number of experts to join the company, only gradually solve these problems, with professional personnel and equipment, the stability of raw materials basically overcome the problem, which for the product stability of Dabao paint has laid a good foundation.
Q: All along, Dabao paint product quality in the industry is more well-known, which mainly depends on what factors?
A: For a long time, Dabao paint products quality stability and technology leadership, on the one hand, thanks to the strong support of the company's partners, in terms of raw materials, we have excellent suppliers for Dabao paint to provide the best raw materials. In terms of technology research and development, Dabao Chemical, in addition to cooperation with foreign advanced enterprises, but also with domestic universities and other scientific research institutions to work closely together. In 2005 with the South China University of Technology School of Chemical Engineering for the co-development of coatings and resin projects, in 2013 the cooperation of "high simulation of high weather-resistant environmental protection liquid granite coatings development" project through the provincial ministry of industry and research projects. School-enterprise cooperation is conducive to the introduction of senior personnel, and further accelerate the development of enterprise products, which in order to ensure the quality of Dabao paint products play an important role.
Dabao Chemical has always adhered to the excellent quality of paint products. In order to ensure the quality of raw materials, good paint production of the first pass, Dabao paint was established at the beginning, the establishment of a quality inspection control center, through each batch of inflow inspection, semi-finished products and finished products inspection, adhere to the non-conforming raw materials will never be used, unqualified products will never enter the market. Dabao paint in 1997 began to establish an analysis and testing center, purchased infrared spectrometers, GC-MS, ICP and other precision analytical equipment, the first in the industry through the national laboratory, through the introduction of instruments, talent introduction and foreign standard reference, strengthen the analysis and testing of harmful substances products, circulation to the market products in full compliance with the standard requirements of advanced countries such as Europe, the United States and Japan, but also to ensure the long-term stability of Dabao paint product quality, and by many customers.
Q: Dabao Chemical what environmental protection measures, what are the advantages?
A: The coatings and chemical industry is very concerned about the VOC problem of its products and the discharge treatment of waste water and exhaust gases. Dabao chemical waste water emissions are carried out in strict accordance with the standards set by the government, the current monthly wastewater emissions are much smaller than our wastewater design and treatment capacity. We mainly use two methods in the emission of exhaust gases, one is dust removal, the other is the use of activated carbon adsorption, and at a fixed time for the recovery and reuse of activated carbon. Every month we spend more than RMB million on wastewater waste gas treatment.
dabao chemical research and development and sales of paint products, mainly around furniture, home furnishings and construction paint products. In the face of increasingly serious environmental problems, the company as early as 2003 began product transformation and upgrading, the development of
water-based wood coatings
and photo-cured coatings, and increased the oily paint low VOC environmental protection paint products development efforts. Company's products, such as water-based
wood coatings
, oily wood coatings and
building coatings
early through China's environmental mark product certification. Dabao paint products VOC, free formaldehyde and other harmful substances indicators far below the requirements of national standards, belong to the real health and safety of environmental protection products, which is also a major advantage of Dabao paint products. Report from the National Quality Inspection Center shows that Dabao paint VOC is only 1/3 of the national standard, some products can even reach 1/8, benzene, toluene, ethyl benzene, xylene for the international standard 1/6, formaldehyde is generally 1/5 of the international standard, heavy metal content is 1/120, so Dabao paint products environmental health level is much higher than similar brands.
addition, Dabao Chemical actively responded to the call of the China Coatings Industry Association to promote the development of water-based wood coatings seminar, pushing Dabao Chemical in the application of water-based wood coatings results. In short, Dongguan Dabao Chemical has been walking on the road of environmental protection, never stop, the future will continue along this road.
Chen always participated in the China Tu Association activities
Q: Dabao paint dealers all over the country, excellent product quality to become dealers to expand the market and improve sales of strong backing, Dabao paint in product technology is how to keep pace with the times, and constantly follow up market demand?
A: Dabao Chemical in addition to the internal research and development team, there are still a large engineering and technical team to provide customers with pre-sale, sale, after-sales service, in order to better grasp the pulse of the market, perceive market changes, market-based adjustment of product and service strategy. Every year, the company will set up a new product development into the market, so that the company's products can continue to achieve a leading position in the market.
in addition to high standards of safety and environmental performance, Dabao paint products at the same time with first-class scratch-resistant scrub technology. Under the same conditions, compared with the same industry,
wood paint
is more scratch-resistant; Dabao
latex paint
scrub resistance can reach thousands or even tens of thousands of times. This is a major feature and advantage of Dabao paint, but also by the market and consumer trust one of the factors. Market-oriented, Dabao paint constantly update product technology, research and development and production of marketable coating products, and then by the market recognition.
Chen Chunhua of Dabao Chemical Co., Ltd., took a photo with
Q: What do you think of the "Professional Layout" revealed at the 2015 Dabao Paint Dealers Conference?
A: For the current dealer channels to be classified according to their strengths, requiring "the art industry has expertise", that is, focus on the project it is good at, concentrate resources to do it well, do not do anything, leading to the end of everything to do ordinary. Now the market competition is fierce, only excellent can stand out, so concentrate resources to focus on their own strengths, play it to the best is dabao paint this year's big layout direction.
guangdong Tu Association meeting
Q: In the era of hundreds of controversy, paint market homogenization phenomenon generally appears, Dabao Chemical should adhere to what business philosophy?
A: Continue to adhere to our company Chen Hesheng chairman's business philosophy, continue to optimize all products of Dabao paint, to achieve product clean taste, the implementation of the production of safe, environmentally friendly and healthy product business philosophy. Dabao paint to quality as the survival of this, the company adheres to the brand first, but must require first-class quality.
Q: In 2014, Dabao Paint entered the world's top 54 paint rankings, what do you think of this achievement?
A: Dabao paint uphold step by step, down-to-earth will do a good job of basic work, always adhere to the concept of environmental protection and health, and actively respond to the call of government policy, from taking into account the development of national economic, social and ecological civilization, improve the social responsibility of enterprises, which for Dabao paint to win their own quality and corporate responsibility of the double harvest laid the foundation. Sales amount into the world's top paint ranking 54, can be said to be the biggest reward for Dabao paint in this regard. In the future, the national standards for the paint industry will be higher, more comprehensive, more standardized, which is mainly reflected in the production (such as waste water, waste gas and waste treatment), transportation (such as dangerous goods transport certificate), storage (such as Class A and B warehouse), so as a responsible
coatings enterprises
also need to do their best, consciously adapt to the requirements of consumer and national policies, market-oriented to improve product quality and service quality. Therefore, when the quality of our products and services has improved, it will naturally be recognized by consumers, product sales and ranking of the promotion is also a matter of success.
donation activities in Ya'an disaster area, Sichuan
Q: What are your thoughts and plans for the future of Dabao Paint in marketing?
A: Dabao does not have too many fancy marketing means, no large amount of advertising investment, mainly rely on solid products and sound market operation. Starting in 2015, all market residents from the original contact, problem feedback into the operator's perspective to lay out the market, clearly graded authorization, strengthen the work system, improve the division of responsibilities in each position. Will be in the market, products and sales, improve planning capacity; Quickly solve the problem, assist in diversified market operations, set up a professional business team and service team to improve the overall quality of service of Dabao paint, and then increase the sales volume of Dabao paint, improve the market share of Dabao paint.
Q: What do you expect from the future expansion of Dabao Paint's national sales outlets?
A: From the channel victory to the terminal for the king, is the inevitable trend of market development, but today's many paint enterprises are still in the process of channel construction, especially the county town towards the township construction and decoration project development channels, after the factory furniture factory expansion channels, retail stores in the general channels, the company in recent years invested heavily to help the market to strengthen the store rectification and construction. Dabao paint does not require a rapid increase in storefronts, we are confident that consumers can see in each city a unified professional image of Dabao paint stores. In addition, Dabao paint in line with the needs of market development, support dealers from the channel business team, service hardware and software, market planning layout and other aspects of the requirements, the establishment of a strong, sound and strengthen their own sales channels.
Q: We know that Dabao Chemical originally started with furniture wood paint, and Aksu, Lili and other large foreign factories, in addition to other domestic brands in the field of wood lacquer market is also catching up, then Dabao paint competitiveness is mainly reflected in what aspects?
A: First of all, our competitiveness comes from strict quality control. Dabao Chemical adheres to scientific analysis and strict testing, on the one hand, the control of raw materials, on the other hand, the control of finished products. We have complete raw material testing equipment, so that we can confidently try to use domestic production of raw materials, which in order to ensure product quality and appropriately reduce production costs in a far-reaching way. These are far from enough, the color of the paint is more and more attention, so in 2011 Dabao paint set up a color center to improve the level of color automation. We not only produce coatings, but also to provide better and better services, so do our best to improve the quality of service is also the main competitiveness of Dabao paint.
the advantages of Dabao in wood paint is matte finish paint, the future will optimize colored paint, enhance customer demand in terms of added value of products; In addition, there will be more to the direction of functional products, enhance product added value, and not focus on reducing costs and let the company's product quality decline, continue to become an industry leader.
Q: From February this year, the state imposed a consumption tax on coatings, what does this mean for the paint industry? How to deal with Dabao paint?
A: Because of the dispersion of the paint industry, the lack of regulation and supervision of production, and the controllability of taxation is not strong, control is difficult, the result of taxation is only to a small number of large-scale standardized enterprises, and it is difficult to tax a large number of non-standard enterprises. Because tax or not will directly lead to a larger cost difference between products, so the competitiveness of standardized enterprises will be limited, which also makes some large-scale enterprises to obtain a larger living space. Although the national tax on coatings is conducive to promoting the development of China's paint industry in the direction of environmental protection, however, the result may delay the orderly process of industry integration.
Dabao Chemical, as the representative of the coating industry standard enterprises, will continue to work through product transformation and upgrading and product technology innovation, increase the development of aquatic products and high solids, shoulder the social responsibility of environmental protection, leading the healthy and orderly development of the industry.
Q: What are the main aspects of Dabao paint's competitiveness in the market today?
A: Dabao paint in Chinese mainland marketing for 20 years, there is no large amount of advertising investment, mainly rely on a solid product base and standardized business operations. The operation of the domestic market is mainly a group of highly loyal dealers and Dabao paint growth together, successfully completed from the focus on export furniture factory began to shift to domestic decoration and furniture market operations. Today, the development of the domestic market, Dabao paint is in the process of transition from robust to expansion, the future focus is on the establishment of their own two modules (furniture and decoration) regional service center, timely for the market to provide quality service support system; At the same time for Dabao paint dealers to provide appropriate market development and marketing support policies, and appropriate staffing; In addition, we need to learn from good businesses.
Q: What are your expectations for the future of Dabao Paint in the market? What action should be taken to that end?
A: In 2014 under the real estate control policy, in order to stimulate the eyeballs, attract turnover, many urban commercial housing from rough room to fine decoration room rapidly changed, as a home decoration materials paint products in the fine decoration project application ratio is getting higher and higher, engineering has become a home building materials to expand the depth of the market is very important channel.
although the paint market is facing industry compression, as well as wallpaper and paint-free board impact, but China's paint market rigid demand is still, this is we should take good advantage of the dominant market. In this big market, we need to strengthen their competitiveness, from the market, improve the true connotation of the product, Dabao paint does not rely on a price advantage to compete, 2015 is still the road through, for excellent brands is another