BASF releases the 2019-20 Automotive Color Trends Report, which conveys a positive attitude that shapes the future

 "ACT/9" color series reflects the positive trend to meet the challenges of the future
silver and diverse color scheme as the theme, reflecting many changes
the white metal effect gradually become a new trend, leading the Asia-Pacific automotive industry into a new era
Designers in BASF's coatings department analyze technology trends and social change, turning this drive into inspiration for the rich colors of the automotive surfaces of the future. The four design centers in North America, Europe, the Middle East and Africa, and the Asia-Pacific region work together in this process, focusing on each region, technology that provides an in-depth understanding of each market and its color drivers

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combined digital innovation with human needs, global color trends reflect a positive commitment to this concept. The growing importance of digitalization reflects the growing popularity of computer support. Decisive reflection on resources is shaping a new product outlook and consumption model.
rich and diverse colors mark an open mind in the face of digital progress
different shades and various levels of color represent an open mind in the face of digital progress. Digitalization has become an integral part of life, and its impact continues to grow. So the colors of mobile travel in the future need to feel warmer and more affinity. Rare colors such as beige and composite metallic colors are in line with these trends.
rich metallic color system reflects consumers embracing social change
and the color trend reflects designers' observation that people are increasingly willing to make major changes. This willingness has an impact not only on general consumer behaviour and patterns, but also on individual life goals. For the younger generation, lifetime employment has become increasingly scarce, and a single unchanging resume has been replaced by a multi-faceted lifestyle, now known as the "slash" generation. This lifestyle requires a more flexible mobile travel model. The "slash" generation tends to be dynamic and creative, advocating the best balance between work and life. This interaction is reflected in a series of thick and light metallic and plain tones.
, a number of consumer and industry-led initiatives are driving in-depth reflection on the material life cycle. Designers in BASF's coatings department combine color aesthetics with sustainable solutions to transform these ideas into innovative color concepts.
Asia-Pacific region - bringing a harmonious warm tone to a new area ofIn Asian cities, people's awareness of new areas reflects a diverse philosophy of life. The new trend of sustainable production is integrated with tradition, bringing a set of harmonious warm tones with calmness, saturation and adversary color. Not only that, these colors jump brilliantly with surface stereotypes, using fresh silver-white systems and more composite warm colors.
's technology-friendly attitude has allowed consumers in the Asia-Pacific region to prefer bright, floating colors, such as silk-textured neutral metallic colors, and pastel, soft, light colors with luster. The more emotional side of automotive technology in the future is reflected in deep, vivid colors such as rough metal ash or sensitized purple, further explaining personality. Overall, the Asia-Pacific region's ambious and familiar color range makes forward-looking automotive concepts more practical.
, Middle East and Africa - defining new standardsThe full positive energy suggests that social traditions are about to change in Europe, the Middle East and Africa, and unique features such as violet metallic colors are likely to become more common. One side of this optimism is that design concept personalization is becoming more important in these areas, as reflected in the composite metallic colors of beige and gold color spaces. Another aspect of life in these areas is to explore human needs in the context of increasingly automated mobile travel. As a result, selected color systems in Europe, the Middle East and Africa have an artificial quality that removes special effects, adds functionality, and highlights the pursuit of progressive ideas.
North America - Changing hues reflect trends in digital and lifestyleThe passion for technology and a new understanding of ownership and co-creation have brought color changes to North America that are different from the previous year, reflecting a more vagariest, fickle tonal effect rather than a simple contrast of depths, while the overall texture of the metallic effect is softer. The new color changes include a new understanding of the concept of human-computer interaction, physical and mental binaryism, and the combination of consciousness and subconscious, as well as a constant focus on functionality and beauty. Whether it's creating multiple color choices that drive the complex needs of future transportation or focusing on environmentally friendly colorants and products, design in North America is closely linked to expectations of performance and novelty.
Color Know-how in the coatings business
Every year, designers in BASF's coatings division analyze technical and social changes to translate findings and predictions into color trend reports that influence automotive color over the next three to five years. They delved into future trends and used them as a basis for further development of surfaces, textures and color bits. The result is global color trends and regional trends published by designers in Europe, the Middle East and Africa, Asia Pacific, and North America.About BASF Coatings
As a global expert in the development, production and sales of innovative and sustainable automotive coatings, automotive repair paints, industrial coatings and decorative paints, BASF Coatings is committed to creating advanced solutions that drive performance and new designs and applications to meet the needs of partners around the world. We also benefit our customers by sharing the knowledge, capabilities and resources of our global cross-industry teams through our network of production sites in Europe, North America, South America and Asia Pacific. In 2018, the Coatings division's global sales amounted to approximately EUR 38.6.
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at BASF, we create a new role in chemistry - the pursuit of a sustainable future. We combine economic success, social responsibility and environmental protection. WITH approximately 122,000 employees worldwide, BASF contributes to the success of customers in almost all countries and industries. Our products are divided into six business areas: chemicals, materials, industrial solutions, surface treatment technology, nutrition and care, agricultural solutions. BASF's global sales in 2018 will be approximately EUR 63 billion. BASF's shares are listed on the Frankfurt (BAS) Stock Exchange and traded on the U.S. stock market in the form of American Deposit receipts (BASFY). For more information, please visit:.