Bauhinia Flower 2020 interim results announced, high-performance performance to help brands ride the waves.

Recently, Ye's Chemical Group Co., Ltd. (share number: 00408), the parent company of Bauhinia Coatings Group, announced its interim results for the year ended June 30, 2020.
Yip Chemical's first-half sales of HK$4.47 billion, total sales of 662,000 tons, shareholders should account for a net profit of HK$58.8 million, the Board of Directors issued an interim dividend of HK$6 per share, and actively returned to shareholders.
the review period, the coatings business was significantly affected by the new crown pneumonia outbreak, with sales of about HK$629 million and gross margin remaining at last year's level, with operating profit recording about HK$1.9 million.
in the first half of the economic environment is extremely difficult, Bauhinia paint business is still profitable, it is not easy.
Bingguang, Co-President of Bauhinia Coatings Group, said:
2020, the outbreak of neo-crown pneumonia and the rapid spread of global, China and the global economy have a serious impact.
face of the immediate short-term difficulties, Bauhinia flowers actively take various measures to strictly control operating expenses, and vigorously promote the expansion of sales.
recently announced a new brand proposition to build a better living environment for Chinese families by continuously delivering high-performance products and services, with a view to realizing the corporate vision of 'home experts'."
" financial position is sound, business foundation solid review period, Ye's chemical optimization of the use of funds, the loan ratio fell to 29.2%, down 18.4 percentage points year-on-year, the financial situation is optimistic and sound.
coatings business as one of the four major businesses of Ye's chemical industry, not only inherited the high-quality and high-performance genes of Hong Kong enterprises from its inception, but also received strong financial support from the parent group.
facing a raging outbreak of new crown pneumonia, many parts of the mainland have been blockaded for nearly two months, and economic activity has come to a near standstill.
On the other hand, with the help of the mother group's strong strength and flexible risk management, on the other hand, thanks to the coatings business as a whole operating expenses control appropriate, in the operating environment is full of challenges, the business foundation is still solid, the first half of the year still recorded profits, it is gratifying.
the second half of this year, as the domestic epidemic gradually under control, the mainland's economic recovery will drive the demand for civil and engineering construction coatings and industrial coatings for domestic demand.
will seize the opportunity to vigorously develop and promote sales growth, further develop high-performance products and services that exceed industry standards, and enhance the overall sales and sales of the coatings business.
practice the brand new concept, high-performance products will become an enterprise ace brand is an intangible asset of the enterprise, the brand conveys the business philosophy, corporate culture, corporate values and attitude towards consumers.
Recently, Bauhinia re-established its brand positioning, announced that "high performance achieves a healthy life" as a brand new proposition, and through a large number of online and offline communication and interaction, to convey the brand "new (heart) voice" to consumers, to establish zero-distance communication between enterprises and users.
as a pioneer in the coatings industry, Bauhinia believes that high-performance performance is not only a kind of creativity, but also a sense of professionalism and peace of mind, but also a spirit of transcendence that is not satisfied with standards.
Since the birth of the brand in 1982, over the past 40 years, Bauhinia has undergone numerous changes and developments in China's coatings industry, through mastering the core raw materials and cutting-edge technology, and constantly break through the self, research and development and build a number of products and services far beyond the performance standards, the industry and consumers widely recognized.
bauhinia always believe that challenges and opportunities coexist, so we will not stop the pace of change and innovation.
affected by the new crown outbreak, people's health awareness has been raised to an unprecedented level, and various types of antibacterial products are emerging.
antibacterial products that are really targeted at home-mounted wall coatings are rare.
accurate insight into market demand, Bauhinia has launched the industry's first antibacterial product tailored to the needs of different groups of people - ultra-care home X-UNION series.
As the industry's first JIS-certified antibacterial product brand in Japan, but also the first research and development of antibacterial products to inhibit special strains (such as single increase listeria) antibacterial products, Bauhinia flower through the ultra-care home X-UNION series so that consumers experience the brand's professionalism and intentions, but also once again confirmed the Bauhinia practice "high performance to achieve a healthy life" determination and mission.
first half of the year, Bauhinia flowers in product development and production and channel laying are progressing in an orderly manner.
Will continue to consolidate the core competitiveness of each business, deepen past business optimization results, so that the business base can be more solid, and strive for a greater share of the market and profit margins.
empower China's home health, to build a hundred-year brand to follow the Ye's chemical "100-year-old leaf" business vision, Bauhinia flowers around the "service side", "environmental protection side" and "consumer terminal", to show "high-performance achievements in healthy life" concept, with a view to building a century-old brand.
earlier, Bauhinia invested in a one-stop art brand in southern China, "Magic Space", hoping to take this opportunity to launch professional wall services.
space brand in southern China has a very high popularity, in recent years with Guangdong many large home improvement companies to join hands.
focus on wall custom effects research and development, copyright children's room custom development, through the selection of top-of-the-line environmentally friendly wall paint, for end-consumers to provide wall renovation services.
the introduction of fantastic space has provided strong support for the development of Bauhinia flowers in Guangdong, Hong Kong and Macao.
Consumer terminal, Bauhinia flower gathering potential online and offline resources, with the help of outdoor large screen, community, small red book, shake tone and other marketing tools, to build an online matrix and key urban areas" online offline linkage mode, with zero distance communication with consumers, for consumers to buy products to provide professional services and activity benefits, to help the terminal to achieve a breakthrough in the transformation of the flow, by the vast number of consumers and dealers of strong affirmation.
Standing at a new starting point of brand upgrading, Bauhinia flowers do not forget the first heart, always pursue a primitive creativity and beyond the spirit, and constantly practice the "high-performance achievements of healthy life" brand concept, is committed to providing consumers with sufficient professionalism and peace of mind, with higher and superior performance, the achievement of China's tens of millions of families environmentally friendly and healthy home life.
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