Be more cautious when selling health products

According to data released by the National Health and Medical Commission recently, the health literacy level of Chinese residents will reach 25.

For the consumption of health products, the improvement of residents' health literacy indicates that consumers are changing from "wanting to buy products" to "willing to buy products".

In fact, with the improvement of residents' health literacy, the health care industry has undergone corresponding changes

Faced with the changes brought about by the improvement of residents' health literacy level, many companies have followed the trend

With the improvement of residents' health literacy, consumers will become more and more strict in their choice of products, and their recognition of product information and consumer knowledge will become higher and higher.

It can be seen that the improvement of residents' health literacy has brought changes to the health care market, and has also prompted the industry to seek upgrades such as changing and matching, and enterprises should be more cautious in their initial actions

Two points must be recognized.

(Xiao Li)

"China Food News" (Version 06, June 15, 2022)

(Editor-in-charge: Luo Chen)