Be wary of panic marketing behind "zero additions"

Original title: Beware of panic marketing behind "zero additions"

According to the "Beijing News" report on March 22, it is not uncommon for "zero addition" to be marked in packaged foods.

Nowadays, food labeling "zero-addition" has become a trend, and even overflowing.

As more and more food companies claim and promote "zero additives", a panic marketing has also begun to dope into it.

The random labeling of "zero addition" not only violates objective facts, but also misleads and deceives consumers.

According to the definition of the Food Safety Law, food additives refer to artificial or natural substances added to food to improve the quality, color and flavor of food, as well as for the needs of anti-corrosion preservation and processing technology.

Out of the need to protect consumers' right to know, regulate and restrict the production and operation of food companies, and maintain the order of competition in the food market, relevant departments should correct the roots of the food labeling "zero additives" as soon as possible.

(This article is reprinted by "Food Science Network", the article is from Workers' Daily; He Yonghai.