"Big building materials" caused a new round of fierce fighting in the paint industry

China Paint Network
News: just past the 2014 "big building materials" New Year's boom has not retreated, in the beginning of the new year, "big building materials" that is
paint brand
sought after, in addition to consumer demand for one-stop shopping, it can bring "synergy effect" is also a major source of stimulus. A
coating
brand enterprises have been expanding the large building materials business, causing another round of fierce fighting in the industry.
in fact, in 2014 there were some paint giants that have actually erred. For example, Libang through product and brand upgrades to a full range of coating service providers into the development strategy. It can only be said that as the paint market competition intensified, in 2015, "big building materials" momentum than in previous years more intense.
consumption demand and their own advantages to give birth to the rapid development of "big building materials
"big building materials" development can be so rapid, consumers one-stop shopping is the main reason for the inherent demand. At present, consumers in the decoration and building materials consumption process, the dispersal of the purchase of easy to cause the "mess" and "run broken legs" situation has dissatisfaction. According to the results of a survey of consumer demand for building materials as a whole, most post-80s said they agreed with the unified style and the ability to buy the whole building materials one-stop shop, and agreed that the reasons were focused on saving time and effort. As we all know, the current 80, 90 is gradually becoming the main consumer force of the paint market, the paint brands to make great efforts in building materials, naturally do not want to miss this attractive business opportunities.
addition, in the context of the increasingly fierce competition in the paint market, "big building materials" is essentially a "hug" "alliance" approach is conducive to enhancing the competitiveness of enterprises and anti-risk capabilities.
the industry generally believe that the competition of future enterprises is not the competition of one enterprise and another enterprise, but the competition of one ecosystem and another ecosystem and the main ecological chain. Now more and more paint brands into large building materials is one of the best proof. At the same time, from the current industry's development of large building materials can also be drawn, the era of large building materials has really come, 2015 how the paint brands will develop large building materials, we will wait and see.