Boost domestic wine self-confidence

Newspaper commentator Wang Lei

When it comes to wine, people often directly think of France, Spain, Italy, South Africa, Chile.

It must be admitted that in the field of wine consumption, there is still a phenomenon of "worshiping foreigners and foreigners"

China's wine industry, which started late, is small in scale, and has a low awareness of national consumption, but isn't there no chance?

The answer is obviously no

Numbers are the most convincing proof

The "2020 China Consumer Brand Development Report" shows that in the past year, 80% of the items in Chinese shopping carts are domestic products

In fact, after decades of development, the domestic wine industry has made great progress in product quality, no less than any foreign wine

The flowers in the wall smell the fragrance outside the wall, but the fragrance of the flowers cannot be smelled in the wall

Such a dazzling market reaction shows that domestic products are not strong enough, at least not enough consumer recognition

First of all, domestic wine enterprises should "practice the internal boxing"

Secondly, if the wine industry wants to show a touch of "China Red", it must have a good external environment

The external environment also requires "ultra-high-voltage strict management" from the industry competent authorities, further reducing the "red line", increasing the "voltage", and "uninterrupted power" 7x24 hours, strictly protecting the healthy development of the industry and avoiding re-entering the country.

The most important thing is to develop consumption habits

Ginger is old spicy, wine is old fragrance

　　"China Food News" (October 07, 2021 Edition 01)

(Editor in charge: Lian He)