Brand building lifts a new height in the development of Nankang furniture industry

China Paint Network
News: In recent years, Nankang District seizes the core of the furniture industry brand building, around the creation of a national solid wood furniture well-known brand demonstration area, focusing on product quality improvement, independent innovation and brand cultivation, so that brand building has become another round of Development of Nankang furniture industry powerful driving force. At present, Nankang furniture industry has the number of well-known trademarks in the province 64, Jiangxi brand name 20, China's well-known trademarks 3. In 2013, Nankang was awarded the title of "National Solid Wood Furniture Industry Well-known Brand Demonstration Zone" by the State Administration of Quality Supervision and Inspection, becoming the first well-known brand demonstration area of solid wood furniture industry in China.
in the furniture industry brand building, product quality is the key. Nankang District through the formulation of Nankang furniture industry quality standards, establish and improve the industry self-regulatory mechanism, continue to carry out quality and trustworthy enterprise selection activities, and constantly guide enterprises to improve the sense of quality responsibility and product quality level, and promote the furniture industry regional brand building. Among them, also promote the use of Nankang Shimu furniture local alliance standards, to 2015 the region's enterprise adoption rate of more than 1000, for the region's furniture industry brand building has laid a solid foundation.
Nankang District strive to create a good environment for innovation, and constantly strengthen cooperation with industry organizations and professional colleges and universities, train furniture research and development professionals, establish technology research and development centers, actively guide and encourage furniture enterprises to carry out independent innovation, improve the added value of furniture products, accelerate from imitation, construction to Nankang manufacturing, creation and transformation, build furniture industry brand, promote the transformation and upgrading of the furniture industry.
In particular, Nankang Furniture Research and Development Center pioneered the furniture product quality chip, the establishment of from raw materials, processing to sales of the whole process, traceable quality certification system; At present, the region has a total of 13 professional research and development institutions, more than 140 enterprises research and development institutions. In 2014, Nankang furniture industry obtained 668 patents, for two consecutive years ranked first in the province's counties (cities, districts).
In order to promote the influence of Nankang brand furniture, expand regional prosperity, Nankang District spent 500 million yuan carefully built Nankang furniture brand hall, the introduction of a first-level home market operation model, the use of high-end brand as a whole, to meet the needs of buyers and consumers one-stop shopping. "We built this furniture brand pavilion with a total floor area of about 80,000 square meters to provide a platform for Nankang Furniture to showcase its brand, which means that we are paying more attention to brand cultivation." Liu Weiping, president of Nankang District Furniture Association, told reporters.
Nankang District also through the government set up a platform, enterprise singing, market-oriented mode of operation, held furniture fairs and autumn trade fairs, to build a display of Nankang furniture brand platform, forming the Nankang furniture "one year double exhibition" pattern. Last year, Nankang Furniture Expo successfully "upgraded" for the State Forestry Administration and the provincial government sponsored by the national exhibition, achieved a local exhibition to the national exhibition of the historic breakthrough. In May 2014, china (Zhangzhou) the first furniture industry expo, attracted more than 4000 furniture enterprises to participate in the exhibition, a total of more than 120,000 visitors, the signing amount of more than 1 billion yuan, a record high in the central furniture exhibition, further singing the Nankang furniture brand.